tag:blogger.com,1999:blog-21077716943823324742011-12-15T09:42:03.769+07:00voila technology. learning about Internet marketing, search engine optimization, search engine marketingvoila technoreply@blogger.comBlogger1051100tag:blogger.com,1999:blog-2107771694382332474.post-25058664917594188652010-03-07T05:53:00.000+07:002010-03-07T05:53:56.088+07:00At this post,i want to share article what i get in my email from George Peirson,one of successfull Enterpreneur.This article about 7 Basic of SEO that we can use for our web optimization.Below is the 7 SEO tips from George Peirson :<br /><br /><span style="font-weight:bold;">SEO Basic 1:</span><br /><br />Let's start off with a definition. SEO stands for "Search Engine Optimization" and is the process by which you Optimize your web site so that it is positioned well in the search engines. This is not the same thing as designing a site so that it attracts customers and entices them to buy.<br /><br />SEO is what you do specifically on your site to improve your Search Engine Position. If you do a search on Google for any search term you will be presented with a list of links. At the top of the page and along the right side will be PPC links where someone pays an amount per click to get positioned. With PPC the more you pay the better your position. Most people only glance at these listings. You don't need SEO to get one of these positions, just lots of money.<br /><br />Top Positions in the Web's Largest Article Directory<br /><br />The body of the page contains "organic" listings. These links are listed in the order that Google determined best fit your search, with the best match first. There are only 10 listings per page, most people will only look at the 1st page, maybe the 2nd. So your site needs to be listed within the top 10 and at the worst within the top 20 for any useful exposure. With SEO you will be adjusting your site code so that your site will rank highly. This can be a daunting process as there may be thousands of sites competing for the same top listing. A trick is to aim your pages at less popular search terms to get higher placement. It is better to be on page one for a term that gets 1,000 searches per month than to be on page three for a search term that gets millions of visits.<br /><br /><span style="font-weight:bold;">SEO Basic 2: </span><br />Your web site must be search engine friendly. The search engines send out "spiders" or "bots" cataloging web pages they come across. If the search engine has trouble getting through to your pages it will either rank your page poorly, or skip your site all together. Making your site Search Engine Friendly means having the code easily accessible, no errors in the code, and guiding the search engine through your site.<br /><br />Try to steer away from complicated coding when possible. Check your site for coding errors. This is fairly easy to do with web programs like Dreamweaver which do this for you automatically. Plan on having text based navigation on every page. This is usually placed at the bottom of the pages. You may also want to have a "Site Map" page with easy to follow text based links to all of your important pages. Search Engines will look for a Site Map and will use that to navigate a site if available.<br /><br /><span style="font-weight:bold;">SEO Basic 3: </span><br />The Most Important SEO Aspect is Keywords. Keywords are the terms you type into a search engine to find interesting web sites. You need to know what search terms people are likely to use to find your site, then use those terms as your Keywords. Make a list of the keyword combinations you can think of that you would use to find your site. Try them all on a search engine and see the results.<br /><br />You need to see how these search terms perform on the web and what other search terms could be used. A great free tool to help with this research is available at Google:<br /><br />https://adwords.google.com/select/KeywordToolExternal<br /><br />You type in a search term, then you are given a list of similar search terms, how often they were searched and some advertiser comparison figures. You can quickly find additional keywords and to see how well they perform. A good idea is to optimize your site for a less frequently used keyword combinations so that you can achieve a higher placement. The Google Keyword Tool will help you figure this out.<br /><br />Forget Expensive PPC Advertising - There is an Alternative!<br /><br />Focus on keyword groups with 3 or 4 keywords. Many times keywords will overlap, so you can focus on a longer keyword combination and cover many other combinations at the same time. For instance, if you are designing a page to sell Photoshop Training, you can optimize for this keyword phrase "Adobe Photoshop Training Video". This will not only give you optimized performance for this keyword combination but also for these other keywords and combinations as well:<br /><br />Adobe<br />Photoshop<br />Training<br />Adobe Photoshop<br />Photoshop Training<br />Adobe Photoshop Training<br />Photoshop Training Video<br /><br />So try to come up with a multiple keyword combination that will contain several other keyword combinations as well.<br /><br />Once you know what keywords you want to use you are ready to place those keywords on your page. The main places you want to use the keywords are:<br /><br />In the meta title of the page<br />In the meta description of the page<br />In the first sentence on the page<br />In all of the image alt tags<br />In links to and from the page<br />Well represented in the body text of the page<br /><br />Make sure you Pick the right keywords, and make sure they cover more than 5% of the word usage on the page. An easy way to get more keywords onto a page is by using lists such as:<br /><br />We carry:<br />Adobe Photoshop Training Video Sets for Educators<br />Adobe Photoshop Training Video Sets for Students<br />Adobe Photoshop Training Video Sets for Business<br /><br />Keep in mind that your page text should still be user friendly. If you use your keywords too frequently or in strange ways on your page, it may rank better in the search engines, but it will drive away visitors. Who wants to read a poorly written page?<br /><br /><span style="font-weight:bold;">SEO Basic 4: </span><br />Don't try anything funny. There are lots of "tricky" things you can do to cram more keywords into a page without annoying your visitors. The problem is that the search engines know about these tricks and will penalize your site if you use them. So don't do any of the following or you may find your web site disappear completely from the search engine listings.<br /><br />White letters on white background, or any other similar text coloring trick. Even using a very light gray text on a white background, or very dark gray text on a black background can get you bumped from the search engines.<br /><br />Don't repeat your keyword over and over again. People used to do things like this at the top or bottom of their pages: Photoshop Photoshop Photoshop. This worked in the early days of search engine optimization, but no longer. You should also not try this trick in alt tags, image names, links or other places in your code. The search engines will spot this and you will be penalized.<br /><br />Don't put keywords into comment tags. Also don't put keywords in hidden form fields. The search engines will spot these and mark you down accordingly.<br /><br />Even though putting keywords into image names and alt tags is a great idea, don't think that you can just create a bunch of clear gif images sized at 1x1 and fill those with keywords. The search engines are very good at spotting tricks like this as well.<br /><br />So use your keywords appropriately, don't try to sneak one past the search engines and you should do just fine. Just keep in mind, if you think that you need to hide the keywords to trick the search engine you can rest assured that they have already thought of that and will do their best to devalue your site accordingly if you use these "black hat" tricks.<br /><br /><span style="font-weight:bold;">SEO Basic 5: </span><br />All pages should have links to other pages. The main search engines like links. They like outside sites linking into yours, but they also like links within your site going to other pages. So in this case having more pages can be useful. Also since you now have all these pages that you are linking to it gives you a great place to use some more keywords. Make sure that your links include your keywords.<br /><br />But, and this could have been in section 4 above, don't create "doorway pages" that redirect you to another page. It used to be common SEO practice to create lots of doorway pages, each one stuffed with specific keywords, all of which would redirect the visitor to the actual page they were looking for. This would give your site lots of pages, with lots of internal links and would allow you to tightly optimize these doorway pages for specific keywords, but the search engines have gotten wise to this trick and now penalize the use of redirect pages. So don't use redirects unless you absolutely need to and never use doorway pages.<br /><br /><span style="font-weight:bold;">SEO Basic 6: </span><br />Only optimize a page for one or two keyword groups. More than that just dilutes your keyword ratio. The search engines will analyze your web page to determine which words are used as keywords. They do this by looking at the title, the description, the page heading and the words used on the page. They then determine how relevant your keywords are to your page.<br /><br />So, if you try to use too many different keywords on a page, it will only bring down the percentage of any individual keyword or group for that page. It is better to optimize for a larger keyword group as discussed above than to try to optimize a page for a lot of individual keywords that can't be easily used in one sentence.<br /><br />If you need to have a page optimized for several different, unrelated keywords you are better off creating several different pages and re-writing the body text on each page to match the keywords you are optimizing for. This will make each page relevant for the specific keyword and will get a better placement in the search engines.<br /><br /><span style="font-weight:bold;">SEO Basic 7:</span><br />Be patient. Even with a perfectly optimized web site it can take several months for it to rise in the search engine standings. I usually recommend waiting at least 90 days and up to 6 months to see how well a web page is doing in the search engines. Also, even though you have gone to great lengths to target a specific keyword or keyword combination keep in mind that the search engines aren't required to agree with you.<br /><br />So when checking your standings look at several different search terms that you discovered in your research and see how well your page is placing. Hopefully you will find that your chosen keywords are getting your page listed the way you want, showing that your SEO has worked properly.<br /><br />If you find that your page is ranking better for a different keyword, you should examine your page code to see why and make adjustments as needed. Maybe your page is placing higher for a keyword combination you weren't focusing on, but it is still a good combination for your goals. This gives you an ideal opportunity to go with that new combination to achieve even higher placing.<br /><br />So, get started right now on your SEO. The longer you wait, the longer it will be before your web site is showing well up in the search engines.<br /><br />In Closing<br /><br />There is a lot more to SEO than just these 7 quick points, but this will get you started on the right path. Go through these steps and your web pages will be well positioned for any other SEO you may want to perform on your site in the future.<br /><br />I hope this article from George Peirson usefull for us.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-2505866491759418865?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-40137559819788962562009-06-27T03:26:00.000+07:002009-06-27T03:29:07.129+07:005 Google Tools For Researching Your Market<br /><br />Internet marketers and webmasters have always had a love/ hate relationship with Google. Whatever you think of them they do provide website owners with some great market research tools.<br /><br />No matter what market you are in or plan to be in, you will find these free tools provided by Google very useful when researching your market. You should be researching your market constantly, NOT just when setting up your site. The internet is ever changing and, if you're not keeping up with those changes, you will be left behind.<br /><br /><span style="font-weight:bold;">Market Research Tool 1 - Related Searches And Wonder Wheel</span><br />When you start typing in the main Google search box you should see a drop down box appear giving you some alternative search terms related to the word you typed. Note these phrases down in a notepad file or write them on a piece of paper. They will be useful as part of your keyword list used in the next tool. You will also see more related search phrases after you click search. Scroll to the bottom of the results page and you will see "searches related to:" Note down any new phrases shown there.<br /> <br />Recently Google has released Wonder Wheel which is also a related keywords tool but is shown in a mind map format. You can also click on the related phrases to find more useful search terms. To access wonder wheel: enter your keyword in the standard search screen, then at the top of the results on the left you should see a show options link. Select that and it will reveal a menu. Near the bottom of the menu you should see wonder wheel.<br /><br /><span style="font-weight:bold;"><br />Market Research Tool 2 - Adwords Keyword Tool</span><br />We all know how important keywords and search phrases are. Let's face it, it's what drives the internet. Google has provided us with a tool that tells you what keywords and phrases people are using to find what they are looking for. You are able to search an individual country, more than one if you hold down the ctrl key on your keyboard as you select, or all countries.<br /><br />The adwords tool is now more valuable due to the fact it shows actual search numbers. Previously you only had a green bar to indicate how much traffic the search term receíved. You can also see how competitive each keyword is amongst adword advertisers, showing us which keywords are commercially viable.<br /><br /><span style="font-weight:bold;">Market Research Tool 3 - Google Trends</span><br />Now that you have an idea what keywords your market is using you can use the trends tool to check the history of that keyword / phrase. Google Trends supplies data for the last 5 years, giving you an idea if the search term is consistent. You can also see if the search term is popular at certain times of the year, also known as a seasonal keywords.<br /><br />Another important function of Trends is the section that tells you the popularity of a keyword by country, city and language - very useful if you are targeting particular countries or even cities.<br /><br /><span style="font-weight:bold;">Market Research Tool 4 - Google Alerts</span><br />Alerts is underused by webmasters. If you want to stay in touch with what's hot in your market, you can by using Google Alerts. All you have to do is enter the most popular phrases in your market. Google will then send you links via email depending on what type you select.<br /> <br />The types are news, web, blogs, video and groups. If you would like a mix of all, you can select comprehensive. You can decide how often you want to be updated by selecting either: as it happens, once a day or once a week. I hope you can see how powerful this is if you want to be seen as an authority in your market.<br /><br /><span style="font-weight:bold;">Market Research Tool 5 - Google Web Search</span><br />Finally, we have Google's standard web search which is not standard in my eyes. It provides a lot of information if you know what to look for. Search Engine Optimization (SEO) is an important part of running a website. By performing a search of your market keywords, Google will tell you what type of content it sees as important.<br /><br />If you see videos, blogs or images this gives you another way to reach the top 10 of Google. If you see Web 2.0 style sites such as Digg, that could be another avenue. If there are adword ads on the right side of the screen, that tells you the market is commercially viable and more importantly that the keyword you entered is good enough to pay for, especially if there are 10 ads or more.<br /><br />As you can see, even if you don't have money to buy the latest tools, I have shown you there is a way to get some very important information using free tools from Google. Are you starting to love them now?<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-4013755981978896256?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-9975303319706483162009-05-31T14:40:00.002+07:002009-05-31T14:40:00.555+07:00<span style="font-weight:bold;">Internet. Business. Profit</span>. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.<br /><br />So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.<br /><br />If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.<br /><br />Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.<br /><br />To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.<br /><br /><span style="font-weight:bold;">1) Invest in good advertising with search engines</span><br />Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.<br /><br />You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.<br /><br /><span style="font-weight:bold;">2) Exchange or Trade Links with other sites</span><br />With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.<br /><br /><span style="font-weight:bold;">3) Use Viral Marketing</span><br />Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.<br /><br /><span style="font-weight:bold;">4) Search and use proper keywords or keyword phrases for your sites content</span><br />Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.<br /><br /><span style="font-weight:bold;"><br />5) Write Articles that can lead traffic to your site</span><br />Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.<br /><br /><span style="font-weight:bold;">6) Join forums and form online communities</span><br />Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.<br /><br /><span style="font-weight:bold;">7) Lastly, Offer newsletters.</span><br />If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-997530331970648316?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-38866057457917794692009-05-31T14:37:00.001+07:002009-05-31T14:37:00.270+07:00The biggest factor of blog popularity is TRAFFIC (visitor) one that coming to our blog.Many way do to increase traffic.We can use paid ways,or free ways.Usually paid way can bring more traffic to our blog more faster.Among those that most popular way is:<br /><br /><br /><span style="font-weight:bold;">1.PPC</span><br /><br /><span style="font-weight:bold;">2.Link exchange</span><br /><br /><span style="font-weight:bold;">3.SEO</span> ( Search Engine Optimization )= How to make our blog in position of big 10 in search engine.<br /><br />4.etc...<br /><br />At this posting,i want to share about how to increase traffic with tools from blogupp.And its Free! Not like as PPC,we must spent our money to get more traffic.<br /><br />How to use this tools?<br /><br />It's very simple!<br /><br />1.<a href="http://blogupp.com/">Visit site here</a><br /><br />2.Write your blog address in the fields provide<br /><br />3.Copy javascript code, and place it on your blog<br /><br />And you will see screenshoot like this:<br /><img src="http://3.bp.blogspot.com/_CVWI26wA2HE/ScHVBILzweI/AAAAAAAABIA/6hGNbdK6ohs/s320/blogupp2.jpg"><br /><br />Bloggupp have the same concept like link exchange,but in bloggupp,what we do is screenshoot exchange.<br /><br />I hope this info can increase your blog traffic! :)<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-3886605745791779469?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-59731167635180618032009-05-30T14:36:00.000+07:002009-05-30T14:36:00.414+07:00The biggest influence to blog successfull (according to me),its look how much traffic to your blog.All blogger must be want this.<br /><br />There are many blogger stop the blogging activity because thier blog don't have a good traffic,and on eventually their feel blogging is only wasting my time.Have you ever feel like this?<br /><br />In the world of online business,we often hear traffic like a blood for business and blogging.Many program on internet that specialy make for wreak a ton of traffic.<br /><br />So..the question is,how to make a ton of traffic to my blog? you can find the answer on google.There is so many article write about how to make a lot of traffic.I'm sure you will not visit blog that only contain about paid review article,ads,and something like this.<br /><br />The most use way for monetize of blog is a ads space.You can see the example at johnchow.com.How he can do that?<br /><br />The answer is simple :<br /><br /><span style="font-weight:bold;">QUALITY OF CONTENT + MARKETING STRATEGIEST</span><br /><br />For example we can see a newspaper.The biggest income for newspaper is advertise.If the newspaper have a ton of reader,this sure will make advertiser interest.This thing same like a blog.<br /><br />So..how we can make quality content? this thing we can talk at my next newsletter okay? :)<br /><br />If you read this article now,can you share with the other people,how you can make a ton of traffic to your blog? what step that you do to make your blog popular?Your answer can help the other blogger.So please leave a comment okay! ;)<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-5973116763518061803?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-38094645886896459822009-05-30T02:30:00.001+07:002009-05-30T02:30:00.181+07:00More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.<br />One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.<br /><br />Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.<br /><br />This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.<br /><br /><span style="font-weight:bold;">Tell A Friend Script</span><br />One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.<br /><br />The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.<br /><br />Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.<br /><br />With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.<br /><br />Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.<br /><br /><span style="font-weight:bold;">Tell A Friend Script Availability</span><br />A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.<br /><br />In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.<br /><br />With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.<br /><br />It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-3809464588689645982?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-36309250703945696612009-05-29T14:19:00.000+07:002009-05-29T14:19:00.130+07:00In the world of online business, you certainly have often heard the term<br /><br /><span style="font-weight:bold;">traffic = money<br /><br />traffic = blood</span><br /><br />Traffic is a key to online business success.Maka article about how to bring traffic is always the interesting articles to read on.<br /><br />There are 2 types of traffic:<br /><span style="font-weight:bold;"><br />1.FRESH TRAFFIC<br /><br />2.REPAT TRAFFIC</span><br /><br />Fresh traffic is the person who first came to your blog.And repeat traffic is people who already visit your blog often.<br /><br />For fresh traffic, many articles have been made on how to bring their own traffic.I often discussing how to bring about the traffic at the one of my blog at here<br /><br />The easiest ways to bring in fresh traffic is using the PPC media .But,using PPC is not free.PPC Usually charged Rp.300, - / click.So if you want fresh traffic in 1000 in a short time, you must issue a pocket of:<br /><br />Rp.300, - x 1000 = Rp.300.000, -<br /><br />Then how about the traffic Repeat? How can you bring the same to your blog? Its Best:<br /><br /><span style="font-weight:bold;">1.PPC<br /></span><br />ith PPC, you can also bring repeat trafiic, which of course if this happens ,will .Itu business can be detrimental if you use PPC media to promote your business online.Obviously,if it happens,can disadvantages your business.<br /><br /><span style="font-weight:bold;">2.Making quality blogs and web that will create a quality visitor "addicted" to return to your blog.</span><br /><br />Basically the most often used to bring in traffic is PPC, SEO, and CONTENT<br /><br />If you are a Internet marketer, that have a spceial web for business, so the repeat traffic can disadvantages your business .Because if a visit is the person who repeatedly that it does not buy your product, then your sales will decrease.If convertion sales you decrease , it may be REPAT traffic is one of the causes.<br /><br />However, if you have a blog, repeat traffic is good for you .Thats mean you have successfully keep your blog visitors.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-3630925070394569661?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-80627203701848330572009-05-28T14:17:00.000+07:002009-05-28T14:17:00.633+07:00At this post,i want to share article what i get in my email from George Peirson,one of successfull Enterpreneur.This article about 7 Basic of SEO that we can use for our web optimization.Below is the 7 SEO tips from George Peirson :<br /><br /><span style="font-weight:bold;">SEO Basic 1:</span><br /><br />Let's start off with a definition. SEO stands for "Search Engine Optimization" and is the process by which you Optimize your web site so that it is positioned well in the search engines. This is not the same thing as designing a site so that it attracts customers and entices them to buy.<br /><br />SEO is what you do specifically on your site to improve your Search Engine Position. If you do a search on Google for any search term you will be presented with a list of links. At the top of the page and along the right side will be PPC links where someone pays an amount per click to get positioned. With PPC the more you pay the better your position. Most people only glance at these listings. You don't need SEO to get one of these positions, just lots of money.<br /><br />Top Positions in the Web's Largest Article Directory<br /><br />The body of the page contains "organic" listings. These links are listed in the order that Google determined best fit your search, with the best match first. There are only 10 listings per page, most people will only look at the 1st page, maybe the 2nd. So your site needs to be listed within the top 10 and at the worst within the top 20 for any useful exposure. With SEO you will be adjusting your site code so that your site will rank highly. This can be a daunting process as there may be thousands of sites competing for the same top listing. A trick is to aim your pages at less popular search terms to get higher placement. It is better to be on page one for a term that gets 1,000 searches per month than to be on page three for a search term that gets millions of visits.<br /><br /><span style="font-weight:bold;">SEO Basic 2: </span><br />Your web site must be search engine friendly. The search engines send out "spiders" or "bots" cataloging web pages they come across. If the search engine has trouble getting through to your pages it will either rank your page poorly, or skip your site all together. Making your site Search Engine Friendly means having the code easily accessible, no errors in the code, and guiding the search engine through your site.<br /><br />Try to steer away from complicated coding when possible. Check your site for coding errors. This is fairly easy to do with web programs like Dreamweaver which do this for you automatically. Plan on having text based navigation on every page. This is usually placed at the bottom of the pages. You may also want to have a "Site Map" page with easy to follow text based links to all of your important pages. Search Engines will look for a Site Map and will use that to navigate a site if available.<br /><br /><span style="font-weight:bold;">SEO Basic 3: </span><br />The Most Important SEO Aspect is Keywords. Keywords are the terms you type into a search engine to find interesting web sites. You need to know what search terms people are likely to use to find your site, then use those terms as your Keywords. Make a list of the keyword combinations you can think of that you would use to find your site. Try them all on a search engine and see the results.<br /><br />You need to see how these search terms perform on the web and what other search terms could be used. A great free tool to help with this research is available at Google:<br /><br />https://adwords.google.com/select/KeywordToolExternal<br /><br />You type in a search term, then you are given a list of similar search terms, how often they were searched and some advertiser comparison figures. You can quickly find additional keywords and to see how well they perform. A good idea is to optimize your site for a less frequently used keyword combinations so that you can achieve a higher placement. The Google Keyword Tool will help you figure this out.<br /><br />Forget Expensive PPC Advertising - There is an Alternative!<br /><br />Focus on keyword groups with 3 or 4 keywords. Many times keywords will overlap, so you can focus on a longer keyword combination and cover many other combinations at the same time. For instance, if you are designing a page to sell Photoshop Training, you can optimize for this keyword phrase "Adobe Photoshop Training Video". This will not only give you optimized performance for this keyword combination but also for these other keywords and combinations as well:<br /><br />Adobe<br />Photoshop<br />Training<br />Adobe Photoshop<br />Photoshop Training<br />Adobe Photoshop Training<br />Photoshop Training Video<br /><br />So try to come up with a multiple keyword combination that will contain several other keyword combinations as well.<br /><br />Once you know what keywords you want to use you are ready to place those keywords on your page. The main places you want to use the keywords are:<br /><br />In the meta title of the page<br />In the meta description of the page<br />In the first sentence on the page<br />In all of the image alt tags<br />In links to and from the page<br />Well represented in the body text of the page<br /><br />Make sure you Pick the right keywords, and make sure they cover more than 5% of the word usage on the page. An easy way to get more keywords onto a page is by using lists such as:<br /><br />We carry:<br />Adobe Photoshop Training Video Sets for Educators<br />Adobe Photoshop Training Video Sets for Students<br />Adobe Photoshop Training Video Sets for Business<br /><br />Keep in mind that your page text should still be user friendly. If you use your keywords too frequently or in strange ways on your page, it may rank better in the search engines, but it will drive away visitors. Who wants to read a poorly written page?<br /><br /><span style="font-weight:bold;">SEO Basic 4: </span><br />Don't try anything funny. There are lots of "tricky" things you can do to cram more keywords into a page without annoying your visitors. The problem is that the search engines know about these tricks and will penalize your site if you use them. So don't do any of the following or you may find your web site disappear completely from the search engine listings.<br /><br />White letters on white background, or any other similar text coloring trick. Even using a very light gray text on a white background, or very dark gray text on a black background can get you bumped from the search engines.<br /><br />Don't repeat your keyword over and over again. People used to do things like this at the top or bottom of their pages: Photoshop Photoshop Photoshop. This worked in the early days of search engine optimization, but no longer. You should also not try this trick in alt tags, image names, links or other places in your code. The search engines will spot this and you will be penalized.<br /><br />Don't put keywords into comment tags. Also don't put keywords in hidden form fields. The search engines will spot these and mark you down accordingly.<br /><br />Even though putting keywords into image names and alt tags is a great idea, don't think that you can just create a bunch of clear gif images sized at 1x1 and fill those with keywords. The search engines are very good at spotting tricks like this as well.<br /><br />So use your keywords appropriately, don't try to sneak one past the search engines and you should do just fine. Just keep in mind, if you think that you need to hide the keywords to trick the search engine you can rest assured that they have already thought of that and will do their best to devalue your site accordingly if you use these "black hat" tricks.<br /><br /><span style="font-weight:bold;">SEO Basic 5: </span><br />All pages should have links to other pages. The main search engines like links. They like outside sites linking into yours, but they also like links within your site going to other pages. So in this case having more pages can be useful. Also since you now have all these pages that you are linking to it gives you a great place to use some more keywords. Make sure that your links include your keywords.<br /><br />But, and this could have been in section 4 above, don't create "doorway pages" that redirect you to another page. It used to be common SEO practice to create lots of doorway pages, each one stuffed with specific keywords, all of which would redirect the visitor to the actual page they were looking for. This would give your site lots of pages, with lots of internal links and would allow you to tightly optimize these doorway pages for specific keywords, but the search engines have gotten wise to this trick and now penalize the use of redirect pages. So don't use redirects unless you absolutely need to and never use doorway pages.<br /><br /><span style="font-weight:bold;">SEO Basic 6: </span><br />Only optimize a page for one or two keyword groups. More than that just dilutes your keyword ratio. The search engines will analyze your web page to determine which words are used as keywords. They do this by looking at the title, the description, the page heading and the words used on the page. They then determine how relevant your keywords are to your page.<br /><br />So, if you try to use too many different keywords on a page, it will only bring down the percentage of any individual keyword or group for that page. It is better to optimize for a larger keyword group as discussed above than to try to optimize a page for a lot of individual keywords that can't be easily used in one sentence.<br /><br />If you need to have a page optimized for several different, unrelated keywords you are better off creating several different pages and re-writing the body text on each page to match the keywords you are optimizing for. This will make each page relevant for the specific keyword and will get a better placement in the search engines.<br /><br /><span style="font-weight:bold;">SEO Basic 7:</span><br />Be patient. Even with a perfectly optimized web site it can take several months for it to rise in the search engine standings. I usually recommend waiting at least 90 days and up to 6 months to see how well a web page is doing in the search engines. Also, even though you have gone to great lengths to target a specific keyword or keyword combination keep in mind that the search engines aren't required to agree with you.<br /><br />So when checking your standings look at several different search terms that you discovered in your research and see how well your page is placing. Hopefully you will find that your chosen keywords are getting your page listed the way you want, showing that your SEO has worked properly.<br /><br />If you find that your page is ranking better for a different keyword, you should examine your page code to see why and make adjustments as needed. Maybe your page is placing higher for a keyword combination you weren't focusing on, but it is still a good combination for your goals. This gives you an ideal opportunity to go with that new combination to achieve even higher placing.<br /><br />So, get started right now on your SEO. The longer you wait, the longer it will be before your web site is showing well up in the search engines.<br /><br /><span style="font-weight:bold;">In Closing</span><br />There is a lot more to SEO than just these 7 quick points, but this will get you started on the right path. Go through these steps and your web pages will be well positioned for any other SEO you may want to perform on your site in the future.<br /><br />I hope this article from George Peirson usefull for us.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-8062720370184833057?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-84416357668696710552009-05-27T14:15:00.000+07:002009-05-27T14:15:00.331+07:00For blogspot users, are now available that are thousands of templates that you can use to embellish your blog views.There is magazine-style template, 2 column template,3 column template,and there is also a 1 column template, all depends on taste.<br /><br />At this blogger tips post,i want to share how to choose SEO template friendly for blogspot.<br /><br />First, you need to know is the flow in the search engines to read our blog for the index in their program.<br /><br /><span style="font-weight:bold;">1.Search engine will index blog from the top left and ends on the bottom right side.It's like as reading a book.</span><br /><br /><br /><span style="font-weight:bold;">2.First index is in the title tag.</span><br /><br />So therefore there are a few tips that we can use in selecting a blog template, with the view direction index movement of search engine:<br /><br />- Choose a template with right sidebar (side bar is located on the right)<br /><br />Why we must choose templates with right sidebar? Because search engine will index a title tag first,then search engine will index our content,and last will index a sidebar.If search engine index our content before sidebar,it will be increase our position in search engine,because the content has many keywords that are easy on the index by search engines.<br /><br />- Choose a color template with a clean and bright style<br /><br />Although there is no definitive rule for this one, after I do a blog research that is in the position of the first search engine with a certain keyword,the average blog is using the template background with bright and white style.<br /><br />Well now there is a description of what the templates should you use in your blog?<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-8441635766869671055?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-87219294107658218292009-05-26T14:12:00.001+07:002009-05-26T14:12:00.879+07:00One of the factors that affect of SEO and PageRank is inbound link.<br /><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 232px;" src="http://3.bp.blogspot.com/_CVWI26wA2HE/ScNTgkj31MI/AAAAAAAABIQ/zPsvQspUCBo/s320/inbound-link.png" border="0" alt="" /><br /><br /><span style="font-weight:bold;">What is the meaning of inbound links? </span><br /><br />Inbound link is a number of link from other web and blog that leads to our blogs.The more Ibound link you have,the more good position in search engine you get,and the number of inbound link can increase your pagerank too.<br /><br />There are many tools that we can use to find out the number of inbound links of our blog,but now,we will use a simple way to know the number of inbound link.If you are SEO mania,i'm sure you what way that i means.<br /><br />A simple way to find out the number of inbound link :<br /><br />1.Go to google.com<br /><br />2.In search field,type :<br /><br />link:www.your-blog-address.com (without space)<br /><br />3.Then click search<br /><br />4.The number of inbound link of your blog will be shown<br /><br />You can check the number of inbound link that you have,and you can compare with other blog that have first position in search engine.Usually,web that have first position in search engine have more inbound link than the other blog.<br /><br />How to increase the number of inbound link?<br /><br />1.Increase the quality of your blog<br /><br />If your blog is useful and helpful to other people,it can make the other blog link to your blog,and your inbound link number will automatically increase.<br /><br />2.Link exchange<br /><br />Link exchange with other blog is other way that you can use to increase your number of inbound link.<br /><br />I hope this simple tutorial can be usefull for us.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-8721929410765821829?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-11341102501402855842009-05-25T14:08:00.000+07:002009-05-25T14:08:00.517+07:00If you have a long plunge in the world of blogging, of course you already know what is SEO (Search Engine Optimization), a step to optimization our site / web to make in position of big 10 in search engine.<br /><br />Many "tips and tricks" that we can used in the SEO,amongst those is how we can drawn a bead on right keyword to our blog.Keyword is the main word that we used to our blog to determine the category of our blog in search engine.<br /><br />For example your blog keyword is blogger tricks, so the problem is how to make our blog to get position 10 of google with our keyword that we used.If you want to know what most keyword searched, from the top, you can try Wordtracker's facilities.<br /><br />Wordtracker is Free online keyword suggestion tools that you can used to find the right specify keywords of your blog.<br /><br />For more clearly,you can visit the site here:<br /><br /><a href="http://freekeywords.wordtracker.com/">FREE ONLINE SUGGESTION KEYWORD TOOLS from wordtracker.</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-1134110250140285584?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-6000038983274300332009-05-24T14:05:00.000+07:002009-05-24T14:05:01.066+07:00In the world of SEO (Search Engine Optimization) of course you already know what is keyword, keyword is the main word that we used for the web in search engine.So this time I want to give a simple SEO tutorial for you (for the SEO master, please ignore this tutorial ), how we use the general and specific keyword to our website.<br /><br />So what is mean of general and specific keywords?<br /><br /><span style="font-weight:bold;">1.General Keyword : keyword that usually consisting if one word,not a sentence.</span><br /><br />General keyword example:<br />- Business<br />- Sport<br />- Music<br />- Etc. ..<br /><br />To use the general keyword in SEO is quite difficult.Because for using general keywords, search engines will detect all the web that contain the word, and you can imagine, how many tens of million web using keyword "Business", "Music", or "Sport".<br />My suggestion, if you want to use the keyword, do not use general keywords,because it will be very difficult and requires a long time to be in position 10 of google.<br /><br /><span style="font-weight:bold;">2.Specific Keyword : the keyword is not only consisting of one words, but sentence.We also call the longtail keyword.</span><br /><br />Examples of specific keyword:<br /><br />If using a common keyword is too much rivals,better to make our specific keyword of business.Example:<br /><br />Online business guide for beginners<br /><br /><br />Well if you use the keyword above,pretty much you are in the web position 10 of google is still outspread.but remember,dont use the specific keyword that nobody want to search it.<br /><br /><span style="font-weight:bold;">And how to implement to our blog?</span><br /><br />1.You can use the specific keyword on your meta tag.Dont use the general keywords<br /><br />2.On title tag and blog description, also use a the specific keyword.<br /><br />3.Write the specific keywords that you need to your article.But remember,do not be wrong to use your specific keyword on your article,that can make your visitor feel not comfortable reading your article.<br /><br />Make a sentence that related to the specific keyword that you use,it can be make your visitor feel comfortable.<br /><br />Well if you create a new blog, then think what a special keyword to the appropriate to your blog.Find a popular specific keyword,it can make come to your blog.<br /><br />Yes it may be just a simple tutorial about SEO from me.Hopefully useful.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-600003898327430033?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-59952846524357043952009-05-23T14:02:00.000+07:002009-05-23T14:02:00.592+07:00This morning I get an email that contains some of the knowledge of online business,which is a very useful tutorial from SitePro.At online business tutorial this time, I want to discuss about the strategy for SEO beginners.<br /><br />There are 11 SEO strategy for beginners which I very well if we really apply on our web site.<br /><br />SEO strategies that we will be talking about now is optimizing with on site website<br />I'm not talking with the increasing SEO use PPC.<br /><br />Ok ... directly what we are 11 strategies:<br /><br /><span style="font-weight:bold;">1. Page title tag</span><br />Page title tag is the title that is at the top left of your monitor the color bar .Strategi on Page title tag is the place for your keyword,the best is 2 keyword, and the limit by signs such as coma, or signs such as a bar |.<br /><br />Example: Online business | Internet Marketing<br /><br /><span style="font-weight:bold;">2. Domain name</span><br />For domain name, best strategy is to use the main keyword you choose for your domain name (if possible, and still available).<br /><br />Example: www.myinternetmarketing.com<br />Or you can use something like this:<br />www.domainname.com / internetmarketing<br /><br />Its normal if we use the first way, not all domain names with the keyword still available.Maka we can use the second alternative.<br /><br /><span style="font-weight:bold;">3. Meta tags</span><br />Meta tags are keyowrd we enter into the body to use our website .For blogspot, we can enter a keyword into the edit hmtl menu.<br />For the meta description tag, the best in SEO is to use the word as much as 150 words.<br /><br /><span style="font-weight:bold;">4.Header tags</span><br />Almost the same as the meta tags, header tags are usually marked with any posts h1, H2, h3,etc ....<br /><br />Isilah h1 dengan primary keyword anda,untuk h2 dan h3,isi dengan secondary keyword anda.Ini sangat penting untuk pencarian search engine terhadap situs anda. H1, fill with your primary keyword, for the H2 and h3, content with the secondary keyword anda.Ini is very important for search engine to search your site.<br /><br /><span style="font-weight:bold;">5. Alt image tag</span><br />Each time you insert the image into your article, so if you change the html mode, then you will see code like this Alt "." So, you fill in the keyword quotes.This can help increase your ranking on search engines with a keyword your direction.<br /><br /><span style="font-weight:bold;">6. Content Formatting</span><br />In writing the content, then every time you write your keywords in your article, then you give them the special signs, such as print italics, underline, or bold.From the many special marks, which is the best card with bold keywords in the article that you write.<br /><br /><span style="font-weight:bold;">7.Keyword Destiny</span><br />Keyword destiny is that many of list keywords in the content that you make.If you write an article, it is best to insert your keywords as much as 3-7% of the total number of words in your article.<br /><br /><span style="font-weight:bold;">8. Anchor text</span><br />Anchor text is a text that contains links that connect to the page you want to create another anchor text, they should not just write here<br />but you can write click here to see more online business tutorial.<br /><br /><span style="font-weight:bold;">9.Inbound link</span><br />Inbound link is a lot our link at the other site.Ada in some ways to get the link, among its most popular is the link exchange. The best way is one way link.So only one way that we are a link on their site.<br /><br />How you can use to get the link is:<br /><br />- With submited your site to web directories<br />- Submited with your article to article directories<br />- Buy link<br /><br /><span style="font-weight:bold;">10.Content is still a king</span><br />Almost 70% of us in the position of the site in search engines or content depends on the article.More often we update the site, and we get the better position we are in the search engine.<br /><br />Search engines very like a fresh and original.So, if you want to position your site good, you should more often to update your site, at least 3 days once you fill with new articles.<br /><br /><span style="font-weight:bold;">11. Sitemap Sitemap</span><br />Sitemap is a collection of all your site navigation menu, usually written with the drop down menu, or with the menu dtree.Sitemap can make it easier to detect spider your site.<br /><br />Popular tools used to create a sitemap is XML Sitemaps<br /><br />SEO as its not too difficult if you are try it.For the first time may see the complex will be seen, at first, I also like to continue to learn itu.But, long run time we will understand<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-5995284652435704395?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-30147137891578726092009-05-22T13:56:00.004+07:002009-05-22T13:56:00.888+07:00Around a few days ago, I get an email back from Sitepro.And the theme was very interesting me.This is the theme:<br /><br />Debunking the Top 10 Search engine Myths<br /><br />I do not own the truth is, in part because of this myth is the way I use for SEO and it's enough myths is work.So are you angered what they 10 wrong SEO myths mean?<br /><br /><span style="font-weight:bold;">1.Use domain name same like keyword</span><br />The meaning is like this, eg you use a keyword "business online guide", and make your web / blog with the domain name "onlinebusinessguide.com", this way as well according to them does not affect many of the SEO, More of Search engine like a short domain name and easy to remember.<br /><br />2. Google Partnership<br />Perhaps you often see ads that say that they are able to create a blog / web you are in the position no 1 search engine, only with the cost of "the", and they claim that they are a company that works with google.<br /><br />You do not believe the statement like that, because Google itself has issued a statement: "Beware of SEOs that claim to guarantee rankings, allege a" special relationship "with Google, or advertise a" priority submit "to Google"<br /><br /><span style="font-weight:bold;">3.Meta keyword tags</span><br />Many people who thought that the meta tag is can influence your web position in Search Engine .But it was only a small effect on SEO.And the fact is, most of the Search engine does not ever check your meta tags on all web and blogs.<br /><br /><span style="font-weight:bold;">4.Using Bold and Italic text in the conten</span>t<br />Many people who thought that use bold and italic text element that contains the keyword in the content will affect the SEO, the fact that it's not right term. Bold and italic only slightly affect the search engine.<br /><br /><span style="font-weight:bold;">5. The length of the content</span><br />There are no definitive rules on the length of content.The most important for content that is easy to understand by readers content and Search Engine like that.<br /><br /><span style="font-weight:bold;">6.Duplicate content</span><br />The purpose here is duplicate content, as you have a copy paste content.If you have a content, then there is the content of your copy, or copying your content on your blog the other, will not make google banned your web / blog.<br /><br /><span style="font-weight:bold;">7. Avoiding flash</span><br />Many thought that the flash will not be detected by search engine.Thats right.Because more of search engines like web in html mode.But its does not mean that you do not use flash type.You can use flash in the header or your widget , but this only a few.That's will not affect your position on search engines.<br /><br /><span style="font-weight:bold;">8.Pay Per click</span><br />Many thought that the PPC can affect SEO.The fact is the impression is wrong.<br /><br /><span style="font-weight:bold;">9.Always update your site</span><br />Frequently update your blog is good.And search engines love sites always up to date.But don't update the site with articles that only contain a few words.That'swill not help in your SEO campaign.<br /><br /><span style="font-weight:bold;">10.Doorway page</span><br />Doorway pages are pages specifically made to strengthen keyword.for example you have a site perfectbisnis.com.obviously the site can not be updated continuously as a blog.And you also may not change his sales letter every time.Maybe we can only reproduce and alter backlink meta tag.Hence, it was created doorway page.<br /><br />For example like this:<br /><br />- I have a web perfectbisnis.com, keyword "business online guide "<br />- For optimization, I create a new page, where this new page to its name must match the keyword, eg "onlinebusinessguide.html", so that the web will become the order like this:<br /><br />perfectbisnis.com /onlinebusinessguide.html<br /><br />In my new doorway pages,i use the keyword.<br /><br />This does not affect SEO, search engines would hate for this, because a lot of doorway pages that only contain keywords that repeatedly, and this can result in them banned from our site searh engine.<br /><br />So that is approximately 10 myths that often revolved in the SEO world, Honestly,i also new known that's only a myths.althought feel that my own way over the already powerful enough for all the SEO on the web and my blog.<br /><br />Or there may be a "thing" in the back my optimization for this, I do not know exactly "that" the position that I can bring my blog in position 10 of google with the keywords that my direction.<br /><br />You have a experience or opinions about the 10 things above? let us share ..<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-3014713789157872609?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-23425890955097002722009-05-21T04:48:00.000+07:002009-05-21T04:48:00.816+07:00Maybe once you have often heard the term "Do not put your egg in one basket," which means "Do not rely on just one source of income, search for source of income as much as possible."<br /><br />Then how about the concept of pareto that require us to focus on a field, in order to generate more revenue? In the concept of pareto explained that the focus of the work to 20% for the results of 80%.<br /><br />Pareto concept is right.We better focus on one field first.Until we are truly experts we go to a new next business program .But,the pareto concept is only valid for a field that requires high skill.<br /><br />Example:<br /><br />I now deepens the focus to the field marketing. Dimana affiliate program I need for high skill sukses. Apalagi if you zero in the international market.<br /><br />So the concept of "Do not put your egg in one basket" I applied like this:<br /><br />1.Fokus to the field of affiliate marketing, but<br /><br />2.Not only focus on one product.Run the affiliate marketing business on the many products that implement a that recommendation system .One of my recommended to learn affiliate marketing, you can join in MoreNiche.More niche is affiliate program that provides all the modules related to affiliate marketing.<br /><br />So the meaning of the concept of pareto + do not put your egg in one basket is:<br /><br />Focus to the field of affiliate markteting, but run the affiliate marketing business on many products.<br /><br />Example of a business that does not require high skill is PTC, then you can combine Affiliate Marketing with the PTC does not require high skill.<br /><br />So hopefully this short article can add our ideas and in the world of online business ya! Specially related to affiliate marketing. ;)<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-2342589095509700272?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-79116040642045064492009-05-20T04:19:00.000+07:002009-05-20T04:19:00.460+07:00When i wake up at this morning,I have a great a new idea for my article today.And i think this topic will be interesting,and in my country,this topic is hot now.<br /><br />At this article,i will talk about:<br /><br />3 stage successfulling to reach money from internet<br /><br />I said "stage of successdulling" not a "easy step".Because according to me,the easy step to get a lot of money in internet is nothing.If you want to be success,you should hard work on this.<br /><br />The 3 stage successfully to reach money from internet i mean is :<br /><span style="font-weight:bold;"><br />1.hard work and tries<br /><br />2.pray<br /><br />3.and charitable</span><br /><br /><br />That is the 3 steps to become a successfull internet marketer.If you do that i tell above,i guaranteed,you will 100% success! If you was try the 3 steps above,and you still not success,thats mean any steps that you haven't do maximal.<br /><br />- I want to tell you,to become a successfull person,you need to hard work<br /><br />- To become a successfull person,you must pray<br /><br />- To become a succesfull percon,you must charitable<br /><br />If you do that,all people will like you,and you will get a eternal success!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-7911604064204506449?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-42649253604558474352009-05-19T04:17:00.000+07:002009-05-19T04:17:00.574+07:00Today,I want to discuss how we can increase our sales by using the media forums that are relevant to the business that we passed.<br /><br />Many benefits to active in forum,doesn't matter you are beginner or you are expert.<br /><br />For you who are still beginners, the biggest benefit from the forum are:<br /><br />You can continue to get information and lessons learned from the new business that you are a start.<br /><br />And what benefits you can get if you are an expert?<br /><br /><span style="font-weight:bold;">1. You will get a expert degree form they was learned the writing of you</span><br /><br /><span style="font-weight:bold;">2. If you are an expert who also act as the seller of a product</span>, then I dare guarantee, your products will be in demand sweet, because they love who you are, they are already familiar with you, and they will not be reluctant to become your customers loyal<br /><br />Then, what should I do if I was a beginner who wants to become one expert change?<br />answer is simple:<br /><br /><span style="font-weight:bold;">1. When you submit a question, and you have the answe</span>r, then immediately you should practice that solutions.If successful, then give the comments again that you are successful, tell them also obstacles that you are in a solution.<br /><br /><span style="font-weight:bold;">2. Trying to provide comments and the solution of problems that are working in is a good way</span>. You do not be afraid if the solution that you gave wrong.that not a problem.the point is the respond that you give.<br /><br /><span style="font-weight:bold;">3. Tell your recent experience every time you find a new science baru</span>. Maybe not many people know about your new knowledge.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-4264925360455847435?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-53699322203066502732009-05-18T04:14:00.000+07:002009-05-18T04:14:00.324+07:00Saturday, 14 March 2009<br />Today I get more useful info from Entireweb newsletter, I get this info in my email.<br />Articles this time we speak:<br /><br />7 step to the success of your blog<br /><br />Running a business activity in the current era, especially online business, will need the web and blogs have become a mandatory means for us.Many the various types of web and blog, which is the most important sites you do not make consumers confused, that's simple, but right on target.<br /><br />There are several steps you can apply for the success of your site:<br /><span style="font-weight:bold;"><br />1.Strength of business analysis</span><br />What is business analysis? Analysis of business is to talk about the web requierment and objectiveness, mean is how we can meet all the needs of the market in accordance with the theme of the site we need to kita.example analysis:<br /><br />- What is the target of your business that you must finish it now?<br />- How to create a web / blog's feasible and appropriate to the needs of the market?<br />- How to adjust the web / blog with our overall plan is to create?<br /><br />Is there among you who is now in running the business without planning? just follow your friend?<br />without a clear target? If doing that, then the business you live waiting period only destruction.<br /><br /><span style="font-weight:bold;">2. Strength analysis of competitors / our business competitors</span><br />Analysis of the market are:<br /><br />- Conduct research on similar sites with our business, learn the methods, find its weaknesses, we enhance to our business<br /><br />- What marketing strategies used by our competitors<br /><br />Our analysis of how we can be successful competitors, we look for his knowledge, we develop, then we apply in our business.<br /><br /><span style="font-weight:bold;">3. Consider the concept and design your web</span><br />This is the most fun I really like.<br /><br />The most important part of your website is Note better navigation structure of your web, make a simple possible, not to make consumers confused.<br /><br />Criteria navigation in the web:<br />- Sales letter<br />- List the benefits<br />- Layout link<br />- How to order<br />- web<br /><br />Do carefully that really matters above.Because this is very important.<br /><br />if you have a web that is very beautiful,it can be useless,if your web confusing consumers, because too many of its navigation that you give.<br /><br />I suggest, if you are now running the business Affiliates or reseller, you do not use the web with flash, even with the flash is more beautiful and cool, but the flash website is not SEO friendly , it will be very effectiveness in reducing your sales.<br /><br /><span style="font-weight:bold;">4.Develop your web</span><br />It is recommended that you will create a new web, then use it based ASP, PHP, HTML, and CSS.With use it, you can also integrate with the CMS (Content Management System). CMS navigation is used to edit it. Choose the SEO friendly CMS.<br /><br /><span style="font-weight:bold;">5. Choose the right hosting</span><br />Do not select the wrong host, which has seen its reputation.Hosting like is the heart of the web .Dant be wrong, because of choose hosting the cheap and offer a big capacity.Find in google about hosting a good reference.<br /><br /><span style="font-weight:bold;">6.Market and promote your product</span><br />Key success of a business is its online marketing.Bisnis you will not be successful without marketing.So, search marketing strategy to fit the most of your online business.<br /><br />If you have not been marketing strategy appeared to desired results, do not surrender, continue to experiment with other.You will find strategy of your own with the right track.<br /><br /><span style="font-weight:bold;">7.Finally, maintain your website</span><br />The best way to maintenance your web is by providing relevant information to the web .Information what i mean here can be the content or article.Write articles that are useful to visitors interested in your product.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-5369932220306650273?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-39260497370642546552009-05-17T04:12:00.001+07:002009-05-17T04:12:00.516+07:00Free internet advertising is one very important method for promoting your products and services to thousands of free ads. You've probably found this article because you did a search for "free advertising" on an internet search engine. If you have taken the time to research search engine placement, methods of obtaining a high search engine ranking, or Internet advertising, you have probably heard of Google Adwords.<br /><br />Two of the most popular and successful advertising techniques on the Internet are pay per click campaigns and natural search engine optimization campaigns. If your company is not competing at the level it should be, perhaps it is time you looked into focusing more of your time and efforts into Internet advertising techniques that are successful. You will not only get the best results with a carefully designed system for generating Internet advertising for your blog, but you will also be able to sustain good results over a long period of time, which is what serious business and successful entrepreneurship is all about.<br /><br />With a good well designed selling system in place, not only will you be able to get the best results while generating Internet advertising for your blog, but success will be virtually guaranteed. This difference with blog advertising rates is important because in the print media world, ad rates can not go below a certain point because if they do, the publication will cease to be profitable. In the print media, space is limited by the cost of production which keeps ad rates high and makes the balance of content versus advertising critical to the financial success of any print publication that relies on advertising.<br /><br />Free internet advertising makes it easy for you to put free ads on several of the premier quality web sites whenever you want, for free. You know that you are visiting the forum merely for the free advertising for your website but it is better not to make this obvious if you want other members to react well to your advertising. Internet forum etiquette demands that you spend a little time "lurking" ie logging in at the forum and reading previous and current threads before you even think of starting to use the forum for advertising.<br /><br />Whether you write your own articles or pay a ghostwriter to write your articles for you, the combined cost of creating and distributing your article is far less than the value of advertising that you will receive in exchange for the reprint use of your article. When you write articles that are consistent with the topics that your potential clientele will read, you are able to consistently target the people you need to reach with your advertising. If an advertiser is already paying 20 cents per click and your blog Internet advertising rate card charges them what works out to about 5 cents per click and there is a promise of the same or an even better conversion rate, you have won over that advertiser.<br /><br />I have been paying for traffic and one of the best sources of targeted traffic is through pay per click search engines (PPC) or pay for placement search alternatives like Google adwords or Yahoo Sponsor Listings, formerly Overture. Google adwords and Yahoo Sponsor Listings are the kings of pay per placement search engines. And if you are in a highly competitive niche, the cost per visitor in pay per click search engines is pumping up day by day.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-3926049737064254655?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-61027476819063752772009-05-16T04:00:00.001+07:002009-05-16T04:11:17.439+07:00tips that you must use in your website<br />As we know,website and blog is powerfull tools that we can use to promote anything of product.Every day the number of blog and website is progressively increases,and competition to become a good blog and have a lot of traffic is increasingly tight.<br /><br />Among the many blogs and web pop, not a few of them "upset", because they do not have any plans for the web and cooked products that they offer.<br /><br />Can not be denied,a good design of website is one factor that is able to increase your product sales in internet. Now,I want to let you know some important tips about the design of your website to look interesting, so it is able to increase your sales ratio.<br /><br /><span style="font-weight:bold;">1. You must know what the purpose of the website that you created</span><br />Of course, if you create a business website, you must consider several important things:<br /><br />- Who's your target market<br /><br />- How to create a good design for websites that market need<br /><br />- What you want to tell to your customers through your website<br /><br />To get answer of the questions above, you certainly have to do the survey before.It's important,because this included in the marketing strategies that you must consider.<br /><br /><span style="font-weight:bold;">2. Setting the theme and layout</span><br />You should be able to distinguish between web sales, web information, business blogs, personal blogs, web portals, etc..<br />Of course, each criterion has a different design.<br />For example web about hosting,you want to sell hosting product,and you use minisite design for your hosting web,of course, this does not match.<br /><br /><span style="font-weight:bold;">3. Web page design</span><br />You also see your web design,you see the header,footer,and the main page.Use your "sense of art" in your design.If your web look professional,it will be increase popularity of your website and products.<br />Remember this: "The first impression is very important"<br />If a visitor is interested with your website,then percentage of customer buyer will be increase.<br /><br /><span style="font-weight:bold;">4. Sitemap and Navigation</span><br />If you use minisite style in your web business,sitemap is not an important things.If your business web use a normal style, like most of the web business, the sitemap is necessary to get your attention.Sitemap can improve your position in search engines.<br />You also do not forget of your web navigation.<br />I once visited a web business with a minisite style,to view only their presentation,we must to subscribe at their RSS feed first,we should click validation email only for see their persentation page.Finally, i decide to not continue to see the web.I'm hurried lazy with its elaborate and prolix navigation<br /><br /><span style="font-weight:bold;">5. The use of image and text</span><br />You must looking at the use of images and text in your web.Don't use too much picture with a large size.Because it will be slow the loading of your website.<br />Using of the text should also get your attention.according to my experience,the website with the use of type fonts Verdana and Geneva have a better percentage is sales,than we use a case such as times new roman and courier.<br />Layout of text and image should be dynamic and sinergi.Don't put the odd picture.Use just a simple picture, which describes your business.<br /><br /><span style="font-weight:bold;">6.Page size and page download time</span><br />If you take the web with flash media,it will be make your web have very slow loading time,even though the style of the web is more look good.You must remember,your goal is to sell products,not following the website contest.<br />The long page loading time will decrease the level of your sales.Because according to the research, the website is loading more than 5 seconds, will be abandoned by visitor.Maka note the good aspects of this one.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-6102747681906375277?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-27247008800515710942009-05-16T03:29:00.000+07:002009-05-16T03:34:34.326+07:00Today most web designers do more than just design the look and feel of a web site. They often play a major part in writing the front end code. This means that a big part of the SEO or Search Engine Optimization responsibilities should fall on the designer. However, there is a large number of web designers that don’t understand this subject well enough to create a site that is fully optimized for search engines.<br /><br />This article is here to provide some important tips that will aid the average and even above average web designer in improving their SEO skills.<br /><br /><span style="font-weight:bold;">1. Make the code prettier than the design</span><br />When building the front end of your site, make sure to use semantic code. By using descriptive tags to structure your pages, search engines will be able to read and have a better understanding of your content. This will also make the process of styling your site much easier and cleaner.<br /><br /><span style="font-weight:bold;">2. Use but don’t abuse your keywords</span><br />Keywords are the words that describe your content. It’s important to have them appear in strategic places throughout your page, such as: URL, title tag, and main heading tags. It’s also important to have it appear often in the body of the content, but not too often, which might cause your content to be penalized for keyword stuffing.<br /><br /><span style="font-weight:bold;">3. Avoid using Flash for navigation</span><br />As tempting as it is to whip out some nice looking drop down effects for your site’s navigation using flash, don’t do it. Search engines have trouble reading flash files, which means the links used in the navigation can’t be followed.<br /><br /><span style="font-weight:bold;">4. Use unique page titles</span><br />Each page on your web site should have a title attribute, and each title should be unique. If you use the same title for every page, search engines will think that every page on your site is about the same subject.<br /><br /><span style="font-weight:bold;">5. Don’t forget about images</span><br />Make use of the alt attribute of an image to properly describe it. As smart as search engines are, they can’t see what an image looks like. Failing to this can cost you substantial traffic from image searches.<br /><br /><span style="font-weight:bold;">6. Don’t use generic links</span><br />Search engines place a high importance on links. So when linking to relevant content, be sure to use a word that describes the content. For example, if you were giving your reader a link to learn more about Photosop, use something like “Learn more about Photoshop” as opposed to just “Learn More”.<br /><br /><span style="font-weight:bold;">7. Don’t use images to replace text</span><br />As designers, we always want to make things look as good as possible. This means sometimes replacing ugly browser rendered heading text with a nice smooth image. Try to avoid doing this. Again, search engines can’t see the contents of an image, and this is where you should be putting your keywords.<br /><br />Edit: Looks like I misspoke(or mistyped) on this one. There are valid ways to accomplish this, such as FIR.<br /><br /><span style="font-weight:bold;">8. Use AJAX sparingly</span><br />Ajax is great for enhancing the user experience, but try not to over do it. Content generated with ajax can’t be linked to. A good rule of thumb is: if what you are loading with AJAX can be an individual page, then avoid using it.<br /><br /><span style="font-weight:bold;">9. Get indexed quickly</span><br />To get your site indexed in search engines in a timely manner, try getting it linked to by a popular site in a related niche. Submitting it to Google also works, but sometimes it can take several days if not weeks.<br /><br /><span style="font-weight:bold;">10. Build incoming links</span><br />The number and quality of incoming links plays a big role in the placement of your site in search results. Having quality and unique content is a good way to get people to link to your site. Another way is to be generous with your own links.<br /><br /><span style="font-weight:bold;">11. Use a consistent URL</span><br />When you build a site, decide from the beginning if you want to use or drop the “www”. Once you decide, stick with it. Search engines, for example, see www.webdesignledger and webdesignledger.com as two different sites and as duplicate content, which they do not like.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-2724700880051571094?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-52432532545256696562009-05-15T14:48:00.001+07:002009-05-15T14:53:29.049+07:00A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:<br /><br /><span style="font-weight:bold;">1) Start a forum, chatroom or shoutbox</span><br />When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.<br /><br /><span style="font-weight:bold;">2) Start a web log (blog)</span><br />Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.<br /><br /><span style="font-weight:bold;">3) Carry out polls or surveys</span><br />Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.<br /><br /><span style="font-weight:bold;">4) Hold puzzles, quizzes and games</span><br />Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.<br /><br /><span style="font-weight:bold;">5) Update frequently with fresh content</span><br />Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-5243253254525669656?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-4028472254286807672009-05-15T06:16:00.000+07:002009-05-15T06:18:15.331+07:00When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.<br /><br /><span style="font-weight:bold;">1) Do not use splash pages</span><br />Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.<br /><br /><span style="font-weight:bold;"><br />2) Do not use excessive banner advertisements</span><br />Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.<br /><br /><span style="font-weight:bold;">3) Have a simple and clear navigation</span><br />You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.<br /><br /><span style="font-weight:bold;">4) Have a clear indication of where the user is</span><br />When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!<br /><br /><span style="font-weight:bold;">5) Avoid using audio on your site</span><br />If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-402847225428680767?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-24317505150534949152009-05-15T05:59:00.000+07:002009-05-15T06:15:17.105+07:00In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week<br />One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.<br /><br />If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.<br />Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.<br /><br />Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.<br />When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.<br />Sound like the true and leading expert in your field.<br /><br />Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.<br /><br />How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.<br /><br />Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.<br />And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.<br /><br />While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.<br /><br />Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.<br /><br />If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.<br /><br />Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.<br />Try product recommendation and be among those few who have proven its worth.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-2431750515053494915?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-280303199552864652009-05-15T05:57:00.000+07:002009-05-15T05:58:44.009+07:00It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent.<br /><br />What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.<br /><br />Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:<br /><br />1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.<br /><br />2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?<br /><br />3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.<br /><br />4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.<br /><br />5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.<br /><br />6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.<br /><br />So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.<br /><br />Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-28030319955286465?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-47055177684825520292009-05-15T05:56:00.000+07:002009-05-15T05:57:47.844+07:00There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.<br /><br />But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.<br /><br />Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.<br /><br />To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.<br /><br />1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!<br /><br />2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.<br /><br />3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.<br /><br />4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.<br /><br />Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.<br /><br />5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.<br /><br />6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-4705517768482552029?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-48890719095030412242009-05-12T03:07:00.001+07:002009-05-12T03:10:40.524+07:00Are you looking for some extra income ideas and methods that will really have you earning money at home? Or are you still new to the Internet, and do not know how people make money on the Internet? Than this is the right place!<br /><br />I myself have been searching the Internet for more than three years, looking for some extra income and ways people make money on the Internet. Yes, I have been investigating how normal people like us can actually start earning money at home. Through my three years, I have spent close to $3000, buying products that claim, I will start earning money at home.<br /><br />Although most of them were useless, it did help make me realize what methods can work and what can't work. Do not worry, I am not going to ask you to pay for anything, nor am I going to ask you to buy any product. Here, I will show you some real extra income methods.<br /><br />I will show you some of the different methods that many people on the Internet are using to make money. I will explain what it does, as well as what it requires. I would recommend that you read all the techniques below to understand which method would fit your style. Please check back often, as I will post new techniques as soon as I finish studying them.<br /><br /><br />-----------------------------------------------------------------------<br /><br /><span style="font-weight:bold;">Page 1: Make money doing Surveys</span><br /><br />Surveys have been getting bad reputations these few years. Mainly because of the many survey scams out there. But it doesn't avoid the fact that legit surveys are a good source of side income. While you won't get rich from it, we could all earn a couple of hundreds per month from it. Considering that it is free and easy, this is a good source of side income. Please remember that Hone Income Opportunities has a free list of surveys compiled especially for those interested. Learn how it works and what are its requirements.<br /><a href="http://www.home-income-opportunities.com/make-money-doing-surveys.html">Learn more here</a><br /><br />-----------------------------------------------------------------------<br /><br /><span style="font-weight:bold;">Page 2: Make easy money with Google AdSense</span><br /><br />Google AdSense is perhaps one of the most famous and widely used income generator online. It is legit, safe and reputable. Perhaps one of the strongest extra income ideas out there. How much we can earn from it will vary. Some make around $100 a month while others are able to earn over $5000 a month from it. Learn how it works and what are its requirements.<br /><a href="http://www.home-income-opportunities.com/make-easy-money-with-google.html">Learn more here</a><br /><br />-----------------------------------------------------------------------<br /><br /><span style="font-weight:bold;">Page 3: Make money with Affiliate programs</span><br /><br />Affiliate is also another very strong method online. It is used just as much as Google Adsense, but it is very different from Google Adsense. This method can generate good income if done well. While some unsuccessful people are not able to earn much from it, the successful people are capable of earning up to $10,000 a month from it. It is one of those great extra income ideas that go well iwth plenty other income methods. Learn how it works and what are its requirements.<br /><a href="http://www.home-income-opportunities.com/make-money-with-affiliate-programs.html">Learn more here</a><br /><br />-----------------------------------------------------------------------<br /><br /><span style="font-weight:bold;">Page 4: Money making Internet Business: Selling your own products Online</span><br /><br />This method is the earliest form of earning income from the Internet. The thing is that many people do not understand that we all can create our own products to sell online rather easily. How much we can earn from it will depend on a few factors. Successful people are able to earn over $5,000 a month from this method. Learn how it works and what are its requirements.<br /><a href="http://www.home-income-opportunities.com/money-making-internet-business.html">Learn more here</a><br /><br />-----------------------------------------------------------------------<br /><br /><span style="font-weight:bold;">Page 5: Make money working online by selling your services</span><br /><br />In the past, this method would only be available to those who have good connections or are partnering with large companies. With the birth of the Internet, now everyone is able to take advantage of this. How much we can earn will depend on many projects we are awarded. Successful people have left their main job and work using this method fulltime. Many of them are able to earn over $2,000 a month from this method. Learn how it works and what are its requirements.<br /><a href="http://www.home-income-opportunities.com/make-money-working-online.html">Learn more here</a><br /><br />-----------------------------------------------------------------------<br /><br /><span style="font-weight:bold;">Page 6: Earn free money Online with Advertisement companies</span><br /><br />This method is similar to Google AdSense in that they are all advertisement companies. But since Google AdSense is the biggest company, they have their own page. But do not be fooled that the other companies are not as good. There are many people who earn just as much or even more from the other advertisement companies. And many of these companies have different rules as well as advantages compared to Google Adsense. One of the best extra income ideas as we can mix in a few of them together. Learn how it works and what are its requirements.<br /><a href="http://www.home-income-opportunities.com/earn-free-money-online.html">Learn more here</a><br /><br />-----------------------------------------------------------------------<br /><br /><span style="font-weight:bold;">Page 7: Earn Money for Free through Sponsors</span><br /><br />Another fantastic extra income ideas that is used widely. Just like the Advertisement companies, it is very easy to use. The best thing about it is that how much you earn from it a month is already determined from the start. That means that even if you have a bad month, you will still earn just as much. Easy and very widely used. The method can be used together will all the extra income ideas above making it very powerful. Learn how it works and what are its requirements.<br /><a href="http://www.home-income-opportunities.com/earn-money-4-free.html">Learn more here </a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-4889071909503041224?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-29562725136882977592009-05-12T03:05:00.001+07:002009-05-12T03:06:51.102+07:00With the price of gas and the state of the economy these days, who wouldn’t want to find out about quick ways to make extra money on the Internet? With these 9 ways, you won’t get rich but you can make enough to fill up the tank or help pay for the Families grocery bill, just make sure you follow these 5 tips to lower your family’s grocery bill.<br /><br />I’ve been using several ways to make extra money on the Internet for the last several years. It has really helped my family out plus I’ve been able to stay at home with my kids.<br /><br />Here are 9 quick ways to make extra money on the Internet<br /><br /><br /><span style="font-weight:bold;">1. Squiddo and Hubpages</span> - Both of these places offer profit sharing on affiliate commissions. You basically will be creating a web page and once published, you receive a portion of the commissions that your page generates. I’ll be hones with you and tell you that it takes a lot of pages to generate a decent amount of money. But if you don’t have anything to do, you can make 5 or more pages a day. Affiliate commissions come from Adsense, eBay and Amazon.<br /><span style="font-weight:bold;">2. Project Payday</span> - This is an online business where you sign up for free and “go green” on offers from other members. Project Payday has great training video’s and help. Sign up was very easy for me and it took me about a day to get the hang of it. I will warn you though, the work is very tedious. Not hard and you won’t get rich quick, but if you need to make money fast on the Internet, this is it. The first full day I used Project Payday, I made about $175 in 5 hours. The next day I only “worked” about 3 hours and made $65. I found the work too boring though. I have a friend in Kentucky who still uses Project Payday to make extra money for food and feul in her spare time. Click here to find out more and sign up for free.<br /><span style="font-weight:bold;">3. AssociatedContent.Com</span> - This is a website where you’ll sign up for free and write articles or produce video’s. People looking for content post what subjects they want an article, or articles for and you can claim that job and be paid for it. Typically articles will pay $4 to $10, sometimes more depending on the subject matter and the length.<br /><span style="font-weight:bold;">4. iStockPhoto.Com</span> - If you’re good with a camera, check into iStockPhoto. Here you can post your pictures and publishers can search through the website using keywords. When a publisher buys one of your pictures, you get a percentage. The nice thing about iStockPhoto is that the same picture is sold over and over so you keep making quick money on the same pictures!<br /><span style="font-weight:bold;">5. DigitalPoint Forums</span> - DigitalPoint forums has a marketplace where you can advertise your skills. There are people there looking for web designers, coders, article writers, etc. You may also want to check out SitePoint. These are very large forums and I know several people who make their entire income from advertising their skills on these two forums.<br /><span style="font-weight:bold;">6. eBay </span>- Let’s face it. Ebay has provided many people a way to make money at home who would otherwise not have a means of income. You can cruise Garage sales looking for bargains to sell on eBay. I did this for several months and would make between $600 and $1000 per month. But beware, make sure the stuff you buy will actually sell on ebay! You don’t want to fill your Garage up with a bunch of stuff that won’t sell. There are even people who go to Sam’s and Cosco and buy in bulk then resell on eBay and make quick money on the Internet.<br /><span style="font-weight:bold;">7. Craigslist</span> - When we were moving, we watched Craigslist for free moving boxes. The problem as we found out later, was that other people watch Craigslist also and snatch up the moving boxes..and resell them! There is a whole industry of people who do nothing other than watch Craigslist for the free stuff or the low cost stuff and then resell it either on ebay or through classifieds and turn a quick profit online.<br /><span style="font-weight:bold;">8. Start a local blog </span>- Bloggers are making big profits on the Internet by blogging about events and news in their community. You don’t have to live in a Metro area to be a profitable blogger. Some of the rural areas have bloggers keeping people posted on what is going on. The way you get paid is by accepting advertising from local businesses. If you’ve got any traffic at all, you can write reviews for local businesses and put banner advertising up on your blog.<br /><span style="font-weight:bold;">9. Become an Internet Consultant</span> - Are you good at finding things on the Internet? Do you know your way around the Information Super Highway? If so, there are people out there willing to pay you for your time and help. I know people who help FSBO’s find places on the Internet to advertise their homes. Others teach basic Internet skills to others for a fee. Many of these people advertise their skills on Craigslist and in the classfieds of local papers. Find what you’re good at and see if there is a market for it. I bet there is!<br /><br />None of the methods above are likely to make you a millionaire, however people all over the country are making extra money on the internet with each method listed. The thing to keep remembering is that you have to put time and effort into each of these techniques to make them work. It’s not easy, in fact you could call them your part time job.<br /><br />The above 9 methods of quick ways to make extra money on the Internet won’t make you rich. But hopefully it will put enough in your pocket to help you pay some bills or maybe a nice night on the town.<br /><br /><span style="font-style:italic;">From http://www.mybestjunkemail.com</span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-2956272513688297759?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-71613570832116004422009-05-11T08:23:00.000+07:002009-05-11T08:26:05.657+07:00<span style="font-weight:bold;">Make Content Unique</span><br />This is the 'Rukun Traffic' the first. Do I drop the unique mo-contentblognya . What one might designate two drop, but because through lost. Such is the case, is not so 'mood' leave a comment .... :-(<br /><br />I suggest create content that you got, you like. How I can 'style of language' that are not too formal, even though I read the book again kayak Law hhihihihihi ... even though the reading is also taken nyante, not tense. I go to otaknya, trus deh comment. Nah, I read the first of what is not ngarti content, boro2 mo ninggalin comment ...<br /><br /><span style="font-weight:bold;"><br />Join the Social Bookmarking site</span><br />Yoi, this ruling must mah. Hare gene many sites that provide this facebookfasilitas. Molai's Facebook that is now booming again, Mybloglog, Technorati, StumbleUpon, BlogCarnival, EntreCard, Twitter and many more.<br /><br />Joinlah in situs2 and submit the URL of your web. Do not forget the painstaking 'ngurusnya' yes, I do not join are 'vague'. You have to be popular in situs2 it. The more popular you are, the more traffic that dateng to your blog.<br /><br /><span style="font-weight:bold;">Update 'Signature' in your forum2 online</span><br />How often is your forum2 in online chat, forumstepat Now is the time for change in your signature is forum2. Pastiin what you do not just put your name only, but also the URL of your website.<br /><br />Do not forget to post sering2 in the forum, get your name more often appears in the forum. If your name appears frequently, so otobemo the more people the opportunity to click the URL of your website. Makes sense right? Please Monggo hunting traffic from your forum. Get everything on the list in the forum. My suggestion, prioritize to join in the forum with the theme that i like the theme of your website.<br /><br /><span style="font-weight:bold;">Blog comments diligent in the other</span><br />This I sometimes get irritated, apply some attributes comments'nofollow blog 'comments in their template. Usually I have a blog like the rather high PR. But I apa2, it is important that you are Sincere and heartfelt comments on the blogs of others. Commentary Usahain nyambung ama what is written, do not merely numpang nyepam doank hihihii ....<br /><br />Inget, usahain komennya quite 'quality' biar wiriness show 'expert' ... hihihi people just so you do ama, click dach tuh ...<br /><br />Rada susah emang kalo mo ngasih us free, we senengnya dapet free. ebookMulai now learn to be careful with other people, you can Distribute the e-book tutorial free free-software ato ato free consultation service may be via e-mail or chat to build a community blog that 'faithful'. But most people just numpang comment dach trus tuh go back no more.<br /><br /><span style="font-weight:bold;">Follow Up via Email</span><br />Follow up work most emang males, which have to be in the follow-up? Each entry in the comments of your blog, it should already have the address of the emailkomentatornya. This is your capital for a follow-up / ngasih about what their latest update from your blog.<br /><br />I can do by ama RSS feeds, you must follow-up via email to them about what event it is important that new facilities have on your blog.<br /><br /><span style="font-weight:bold;">Advertise</span><br />How from the beginning of this paper is cara2 advertising, tul gak? But it's google-adwordsoke, advertise here advertise a site / blog in your situs2 that provides advertising services. Currently, more and more koq, from paying the ampe that also have koq. I submit a site in the tub, you can try Google Adwords. But what you try mo ya that you submit musti diligently day after day.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-7161357083211600442?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-49834161139736939402009-05-11T08:07:00.001+07:002009-05-11T08:09:21.453+07:00<span style="font-weight:bold;">Top Keywords & Bid Amount</span><br /><br /><span style="font-weight:bold;">dui lawyer newport beach</span> $87.88<br /><span style="font-weight:bold;">studen loan consolidation</span> $78.18<br /><span style="font-weight:bold;">dui lawyer torrance</span> $76.60<br /><span style="font-weight:bold;">student loan consolidation rebate</span> $76.15<br /><span style="font-weight:bold;">san diego lemon law attorney</span> $74.39<br /><span style="font-weight:bold;">los angeles criminal defense attorneys</span> $71.27<br /><span 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$50.43<br />best term life insurance $50.14<br />all state car insurance $49.96<br />lasik new york $49.86<br />new york lasik $49.86<br />consolidation student loans $49.82<br />california lemon law attorney $49.67<br />student loan consolidations $49.57<br />structured settlements cash $49.56<br />term life insurance premiums $49.15<br />los angeles criminal defense lawyers $49.10<br />california lemon law $49.02<br />cord blood donations $48.91<br />mesothelioma diagnosis $48.82<br />loan consolidation programs $48.77<br />los angeles dui $48.69<br />no win no fee claims $48.67<br />student loan consolidation interest $48.34<br />los angeles lemon law $48.28<br />arizona family law $48.26<br />lasik eye surgery new york $47.82<br />dc dui lawyer $47.81<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-4983416113973693940?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-10889355886681963732009-05-11T08:06:00.000+07:002009-05-11T08:07:18.285+07:00As a day-to-day work for income, there is sometimes a feeling of saturated or bound, where we feel so many things that we want to do to add additional revenue but we do not know how.<br /><br />Internet technology has now turned into a good tool for those who want to add a passive income.<br /><br />What is passive income? The definition of passive income (I) or in the English language passive income is income obtained by someone on a regular basis without having to work routine. The most obvious example is the royalty by the creator of the song, it is passive income.<br /><br />Below are some tips for designers on how to obtain additional revenue without the need to reduce our fixed work schedule, with the revenue collected little by little, so long long hill.<br /><br />1. To join a website stockphoto / video<br />this method we are uploading our work with commercial purposes, if you want to download orang2 their pay and we get a commission from the results of our paper downloads.<br /><br />Imagine the file will be there forever for the download! we can stay asleep, left or left work offline, the value of the likelihood komersilnya tetep there. In this case, like the planting of rice is not fast, but we can enjoy later.<br /><br />2. Create a blog / website ...<br />to get a high number of visitors. With a website that has a high number of visitors we can have it passive income.<br />how? Many people create a website / blog to write down the things that they like / know. Generally, the text is able to attract visitors to come fishing. With more and more number of words that we entered, of course visitors will also come. From there we can install through web banner ads, google adsense, PPC, Affiliates, and other ...<br /><br />3. Sell online<br />By selling our own product / service we, of course we can install at our price. I sell online? Yes, selling online can be just a passive income, which is usually sold as an e-book (electronic book), the capital to write an ebook, including small, because only a course any posts. But the knowledge that you can change the way people view that has a high value sale.<br /><br />3 This is just a few of the many ways to get a passive income through the virtual world. I follow the method number 1, which is joined to the website stockphoto / video, the value is not great but I have to prove to myself that what I do is real, not fictitious.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-1088935588668196373?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-84157633787038690032009-05-11T07:15:00.000+07:002009-05-11T07:16:36.216+07:00After you "Create Post" in the course do you want to read in your posting by other people. Therefore, it is necessary to the permalinks so that search engines easily find the title of your post. When you make a post in wordpress so that my search engine is the code from a posting id's. You can change the id code into words according to keywords in the title of your post so that search engines easily find your post with a word / phrase from a code on the id. Use permalinks following way;<br /><br /> * Login account on your blog.<br /> * After entering search dashboard settings menu>> permalinks<br /> * Select an option below;<br /><br /> 1. Day and name http://domain.com/2009/04/28/sample-post/<br /> 2. Month and name http://domain.com/2009/04/sample-post/<br /><br />After that save!<br /><br />So if you make a post with the title "wordpress blog" permalinks previous post "id? 102" Permalink akan then changed to "wordpress-blog" so that you will be posting more easily known Search Engine.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-8415763378703869003?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-7754419949648460422009-05-11T05:58:00.001+07:002009-05-11T06:00:46.126+07:00Recently, and like that-I give ideas for you that are thinking hard how to find money through the Internet as a service socialbookmark submit, directory, and other ways outside of the public do like PPC program, ptr, PPA and others that the more days you feel difficult to carry on the dollar: D<br /><br />One of the business idea (lawful) is to invest via the Internet to build a network directory. Let us study more: P<br /><br />Business idea: Instant Service Submit 1000 Oneway Backlink<br /><br />Capital Estimation:<br />1000 domain name - 1000 x $ 7 = $ 7000<br />1 account unlimited domain hosting 1 x $ 100 (Dreamhost and the like) = $ 100<br />PHP Script Directory - Free<br />Total investment: $ 7100<br /><br />ROI:<br />Selling price of services service: $ 25 / URL (the submitter in India usually charge over $ 40 per URL for the 1000 directory, insurance 50% approval)<br />$ 7100 / $ 25 = 284 products.<br />Projected product sales 5 per day = 284 / 5 = 57 days.<br /><br />Means that about 2 weeks behind the capital.<br />Gross profit in 1 year: ($ 25 x 5 x 365 days a product) - $ 7,100 capital = $ 38,525 (or approximately Rp 385,250,000!)<br /><br />How it works? 1000 go to the directory one by one?<br /><br />I need to, with just 1 database, 1 central admin manager. Easy huh?<br /><br />Directory for other people just get a big capital. Continue to submit manually.<br /><br />How? the Approval also charge a percentage of 60%-an. If the directory itself is 100% sure: D With approval guarantee 100% and less than 24 hours I believe peminatnya although many prospective customer is a directory that you have your own<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-775441994964846042?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-54584265634771754502009-05-11T05:52:00.001+07:002009-05-11T05:56:21.877+07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://pcwin.com/media/images/screen/65611-gsa_auto_website_submitter.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; " src="http://pcwin.com/media/images/screen/65611-gsa_auto_website_submitter.jpg" border="0" alt="" /></a>More people are using search engines than ever before. This makes them the primary portal for many of your visitors. If you aren?t listed in these engines, Web users won?t even know you exist. You can list your sites with all of the major directories and search engines easily with Website Submitter.<br /><br />Search engine submission can be confusing, especially when you have a lot of sites to manage. Make sure that they are all listed by using Website Submitter. It makes listing all of your sites with search engines quick and easy.<br /><br />The Web is a volatile landscape. As such, new search engines are appearing every day. Keeping track of the latest additions can be a monumental task to handle independently. With Website Submitter, you won?t have to worry. Our software will always have the latest lists of search engines and directories.<br /><br />One of the most important tools for increasing your ranking in search engines is backlinks. Website Submitter helps you gain these important links by automatically submitting you to Web directories as well as search engines. Each directory you are listed in provides you with a backlink.<br /><br />To submit your own sites to every search engine and directory provided by Website Submitter would take you weeks of work. Now you can submit all of your sites in a matter of hours. Take your time back by automating the submission process, so you can increase your productivity in running your business and websites.<br /><br /><a href="http://rapidshare.com/files/146864598/Website_Submitter_v2.2_Nitrocrash_T-Warez.com.rar">download here</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-5458426563477175450?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-73921067022352669452009-05-11T05:25:00.000+07:002009-05-11T05:27:30.591+07:00The term “human powered” mainly refers to directories, i.e. online catalogs which categorize websites into thematic sections. Yahoo!, along with the regular Web search, offers one of the most complete catalogs on the Web.<br /><br />When you submit a site to a directory, it is queued for editorial review. Usually, when you submit, you are allowed to choose the category your site will be placed under, and the desired description and title for your site, which will show up in a related category. However, the actual presence of your site is subject to the editor’s decision when he or she browses your site.<br /><br />Directories DO NOT accept automated submissions and have special methods to protect themselves from auto-submission software. You should always submit manually to a directory.<br />What the directories are useless for<br /><br />With the directories, there’s no concept of “ranking”, because once you’ve been included into the index, your site is ranked within the appropriate category by an independent factor, for instance, alphabetically or according to the Google PageRank.<br /><br />Thus, the concept of “optimization” has no bearing when applied to directories like DMOZ or Yahoo.<br /><br />In terms of traffic, these directories are also of little value. The percentage of Web surfers that would prefer browsing categories in a directory over a regular search is quite small; few people tend to dive into the depth of the branchy vertical hierarchy of categories. Thus, on its own your category listing won’t bring much traffic.<br /><br />What the directories are useful for<br /><br />Since the directories are compiled by humans and are for humans (unlike search engine listings which are compiled by robots for humans), the relevancy of directory results is very high. Search engines know that – almost all search engine spiders start their regular crawl at a directory like DMOZ or Yahoo. If you are listed there, the search engines will find you during their next crawl, even without your submission.<br /><br />Additionally, directories themselves have high PageRank values (as a rule). When you are listed in a directory, the directory is linking to your site. This link is considered high-quality and is very good for your overall link popularity, which is an influential factor when it comes to ranking. For search engines that are able to analyze the context of your link (such as Google), your directory listing will be important because your link is supplemented by a relevant description.<br /><br />This course describes two major search services that mainly function as directories and which are extremely valuable for ranking improvement: Yahoo! and DMOZ.<br /><br />Yahoo! Directory (http://dir.yahoo.com)<br /><br />To submit pages to the Yahoo! Directory, it will cost $299 for an annual review (for adult-related sites - $600). If you pay, it’s possible to be listed within a few days. If you go the non-commercial route, it can take months and quite often they won’t list you at all. Registration at the Yahoo! portal is required for both cases.<br /><br />Yahoo is now making use of clickthrough measurements as part of its relevancy ranking system. Searches performed at Yahoo!, instead of leading directly to websites, point to yahoo’s internal redirecting script so that Yahoo can measure what people are searching for. Yahoo also tracks and measures pages that are not directly listed in Yahoo but are linked from pages that are listed.<br /><br />There are some tips that can help you get indexed in the directory faster if you are submitting as a standard (non-commercial) site. First, put a copyright notice and date on your page. Avoid using “trademarks” for your company or product name until after you’ve submitted and gotten indexed by Yahoo!. It appears that Yahoo! is concerned about posting anything that is trademarked as a company name in the listings. Yahoo! Directory will list additional pages of a site (beyond the one submitted) and/or subdomains if the editor finds the content unique and if there aren’t many listings for the same topic in the category.<br /><br />It appears that Yahoo will reject your domain if it has more than 54 characters. Keeping Yahoo! compliance in mind, stay under 55 characters (not including the .com or other suffix) when choosing your domain name.<br /><br />Yahoo! regularly performs checks for dead links. If your site is down during one of these checks, you may find it deleted from the Yahoo! Directory.<br /><br />To sum up all of the above, the following is recommended for the Yahoo! Directory. First, try to get listed in their directory for free (register at the Yahoo! Portal, go to http://dir.yahoo.com and submit your URL under the related category).<br /><br />When submitting for free, there is no guarantee your site will be reviewed and listed anytime soon. However there are some guidelines that might help. Try to purchase a domain name with your most important keywords in it, preferably separated by hyphens. If these keywords are your company name, it’s the best variant as you can submit the same words you use in the domain name as the name of your company. Create unique and original content for your website. Ensure it has no broken links or “Under construction” pages. If possible, make your design look as professional as possible because – remember – the site will be reviewed by a human editor. Generally, focus on proving to the directory that your site is all about your keyword phrase.<br /><br />It will help if your site is more than just one page. It should have at least 6 to 7 pages. Put contact information at the bottom of the main page. When submitting a description, make sure it uses your key phrase. When choosing a subcategory, provide a second subcategory as well. Try to choose a subcategory that is close to the upper-level categories. If your keyword phrase is in the name of a subcategory, that’s an added bonus too.<br /><br />Once you have submitted, wait for a couple of weeks. If your site still isn’t in the index, you may resubmit (there’s no penalty for resubmission and sometimes it helps), submit to another category or choose paid submission if you don’t have much time.<br /><br />DMOZ / ODP (www.dmoz.org)<br /><br />DMOZ stands for “Directory.MOZilla” and is also known ODP which stands for Open Directory Project. It is a multilingual open content directory of World Wide Web links owned by Time Warner that is constructed and maintained by a community of volunteer editors.<br /><br />After Google made the decision to remove links to DMOZ results from its result pages, DMOZ lost some of its importance. Listing there, however, can still be extremely profitable for your rankings and general Web visibility.<br /><br />To submit, go to their main page, then find the most appropriate category for your site and click the “Suggest URL”. Unlike Yahoo! Directory, here you shouldn’t submit to a top-level category. Instead, drill down until you find the best subcategory for your site.<br /><br />If you submit to an inappropriate category, the editor of that category has to transfer your submission to another category. In order to do that, he/she has to visit the main page and click through to find the “perfect” category. This is time consuming, and a lot of editors won’t do it. They’ll simply reject your submission. So, you should be very careful about choosing the best category for your site. When searching for an appropriate subcategory visit the different engines that utilize ODP results (Google and Google family: AOL Search and Netscape Search; then, AltaVista and finally Lycos). Search for your keyword phrase, and see which categories come up. Give your preference to results from the engine you’d most like to target.<br /><br />Create a captivating title and description which contain your keywords. Make sure it is professional and sincere. Then complete the submission form.<br /><br />Submit your main URL in the best subcategory. If you have an interior page that stands on its own and has a lot of relevant information, you can try submitting it into a second subcategory.<br /><br />A “last updated on” note on your site can be informative to the editors, especially if it’s been updated very recently. Like the Yahoo! Directory, ensure that your site is error-free and there are no missing images or broken links. For instance, you may use the Web CEO Site-Quality Auditor for this purpose. Don’t submit directly to the ODP if you’ve submitted your site to the ODP links on any of the other engines.<br /><br />A smart technique would be to attempt submitting to the regional categories at the ODP as well as career categories. You may be able to get listed in several categories in this manner.<br /><br />The directory is compiled by volunteers and this may be one of the reasons why sometimes it’s quite difficult to get listed. So, once you have submitted your site, wait at least a month. Then, if you aren’t listed, go to http://www.resource-zone.com and post a question about your listing in the Site Submission Status Forum. If you want to detect whether you’ve been listed, don’t do it through the search as the index isn’t synchronized with the database very frequently. Instead, go to the correct category and look for your listing.<br /><br />Another way to find out the results of your submission is to contact the category editor personally. When doing this be as polite as possible – these editors are volunteers and they do not like being told what they should and shouldn’t do. They will help as long as you show that you appreciate the job that they do.<br /><br />Unlike Yahoo!, you shouldn’t re-submit to DMOZ because it pushes your site to the bottom of the queue and would just extend the waiting period.<br /><br />As with Yahoo!, good content matters a great deal. Generally DMOZ won’t list sites that are only set up to earn affiliate income or sell something. Try to make your pages as informative about your subject as possible.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-7392106702235266945?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-29584632881081825022009-04-30T05:21:00.000+07:002009-04-30T05:32:18.014+07:00Use these steps to get a top search engine ranking for your website. <br />You may have heard that search engine rankings are crucial - and this is the truth. If your website ranks well in Google, MSN and Yahoo then you are exposed to the greatest pool of Internet traffic available. These search engines together drive over 90% of search market share. <br /> <br />But how to get this rank ? Let me show you very clearly , "How to rank 1 in search engines in 12 proven steps!" <br /> <br />First , create a text file on your computer and name it analysis. <br /> <br />Step 1: Go to the search engine on which you want high ranks. <br /> <br />Step 2: Search the term you are targetting. Example if you want to rank high for "SEO", then search for it. <br /> <br />Step 3: Look at the number one sites title that the search engine is showing you . Count the number of times your search words appear in it. Add this number to your "Analysis" file. <br /> <br />Step 4: Count the number in the description provided by the search engine. Add this number also to your "Analysis" file. <br /> <br />Step 5: Visit the site and count the number of times the term appears there and Add this number to your "Analysis" file. Don't forget to count the number in the META DESCRIPTION tag also! <br /> <br />Step 6: Type the URL of that site in the search with link attribute. Example if www.mydomain.com is number one , then search for "link:http://www.mydomain.com". The search engine will show you the number of other websites that are linking to that site. Add this number to your "Analysis" file. <br /> <br />Step 7: You can also add the same data for the second and third results in search. <br /> <br />Step 8: Open your page which you want to get ranks for in your favorite html editor. Most of the html commands are inbuilt and I don't have to bang my head with HTML codes when I am trying to concentrate on page optimization. <br /> <br />Step 9: Modify your title tags , meta tags so the number of times keywords appear is just one higher than the number in the analysis file . Do the same for the BODY of your page. Enclose the keywords in BOLD tags and sometimes in both BOLD and ITALIC tags . <br /> <br />Step 10: If you have lot of text on the page, then divide it into paragraphs . Before every 2 or 4 paragraphs add a HEADING tag. Don't forget to squeeze in your keywords in this tag! You can use style sheet to make the heading look better on your page. Example <H1 style="font-size: 20px"> will reduce the size of the text in heading to 20 px instead of displaying the ugly large heading . Replace < with < Replace > with > in the code above . <br /> <br />Save and upload this page to your website . <br /> <br />Step 11: Get your site indexed by search engines . You can submit a sitemap to google directly at http://www.google.com/webmasters/sitemaps/login. Google wants a XML map which is also indexed by other search engines. Generate this map for your site and submit to google. For other search engines link this map from your website's pages. But the XML version is not for human visitors who will be visiting your site. So create a HTML version for them and link this from all your pages. It will use your XML map and create a HTML map from it , count the number of pages on your site, link to all, divide them in categories and also links to your XML map for search engines. Best part it also allows you to add your own website templet so your visitors know that this is the same site. Providing a sitemap will help you get your site indexed faster. Google says that you can have 50,000 pages listed in one single sitemap of yours. <br /> <br />Step 12: Start building links for your site. You can do this by submitting your site to web directories. The more sites link to you, the better it is. Remember you have to cross the LINK number in your analysis file. Most directory owners will cancel all your links if you submit twice to their directory. <br /> <br />Now keep checking your back links frequently in the search engines . You can use MSN to get the best idea. Search at http://search.msn.com <br /> <br />Some would suggest that you need to submit your site to search engines but that is totally unnecessary because the back links will keep bringing search engines to your site again and again. With each visit , they will index more pages of your site . <br /> <br />You must also link to quality sites as this tells the search engines that you are providing your visitors a useful resource and your site must be important enough to refer a quality site . <br /> <br />Best of luck for your site . Always remember , "Write for human visitors and not for search engines." <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-2958463288108182502?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-47133873215010446732009-04-29T20:28:00.002+07:002009-04-29T20:30:16.366+07:00The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused.<br />Are you focusing your search engine optimization efforts on getting tons of traffic from the search engines? If you answered yes, then I am about to tell you something completely different from other Internet Marketers. Forget about getting tons of traffic from the search engines.<br /><br />Get LESS traffic that converts MORE!<br />The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused For example, if your site sells an all-natural remedy for acid stomach problems... You start to do your keyword research and you discover that the keyword phrase "natural remedies" has 288 daily searches. But it has over 2,000,000 sites competing for it. While the phrase, "acid reflux natural remedies" has 67 daily searches with just over 11,000 competing sites.<br /><br />Do you want to spend all your time and effort trying to optimize your website for the first keyword phrase? You may get more searches, but you'll never know how many of those searchers want to buy your stomach acid remedy. Not to mention the HUGE number of competitors the keyword has!<br /><br />Or would you go for the second term, which only has 67 people searching for it -- knowing those 67 people are looking for EXACTLY what you offer? And, it has a MUCH lower competition number to boot! Obviously, the second term is better! Sure, you might get less traffic -- but the visitors you DO get will be MUCH more likely to buy your product.<br /><br />Why You Will Make More Money with Less Traffic That Converts<br />More People search the Internet to find a solution to a problem and not necessarily to buy something. So what problems will they solve by coming to your website? Think of a keyword as a "problem statement" that someone would type into the search engines. When you can match your keywords to the exact problems they're trying to solve. You'll attract the BEST visitors to your site so you can focus all your optimization efforts on them!<br /><br />Here are some more keyword research tips that will help you turn keywords into conversions. Top Search Engine Optimization Tips for Finding Highly Focused Keywords That Will Bring the Absolute Best Buyers to Your Website:<br /><br />- Check your server logs. See what keyword phrases people are actually using to find your site. If there's something relevant that you've overlooked, build a page focused on that keyword phrase. Also look for keywords that are causing people to leave right away because they're not finding what they're looking for. Ditch those keywords immediately.<br /><br />- Look for "intention." Say you sell cross-country ski equipment. People can come to your website looking for different things.<br /><br />For instance: * They're looking to buy a specific product * They're looking for product reviews * They want information on how to get started in cross-country skiing * They want used or discount equipment * They want to know what kind of equipment will be best for them * They want to know what's new and hot in cross-country ski equipment Same products -- far different intentions!<br /><br />If you optimize a page (or pages) for each different problem people are trying to solve, you'll give them what they're looking for. That means they'll stay on your site longer -- and you'll have a better chance of getting them into the sales process.<br /><br />- Check out your competition. What keywords are your competitors optimizing for, and on what pages? You can spy on them by going to their websites and looking at their code! In your web browser, just go to View on the main menu and click on Source or Page Source to "look under the hood" of any competitor's site. Then you can see what they're doing right and what you could do better.<br /><br />- Find your best keywords with pay-per-click advertising. This is the fastest way to find out just how well different keywords perform. Pay-per-click lets you run ads based on two or three different keywords at the same time. This enables you can track which ones convert best. Make sure the ads click through to pages that relate directly to the keywords.<br /><br />Focus your SEO efforts on the specific keywords that describe EXACTLY what problem each page solves. Don't be tempted by more general keywords with higher traffic numbers. They'll never send you the traffic you want. Follow these search engine optimization tips and you will turn keywords into conversions.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-4713387321501044673?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-68252890446216573212009-04-29T20:20:00.000+07:002009-04-29T20:27:55.569+07:00It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide?<br /><br />As this article will demonstrate, clearly the answer is "yes" to both questions. However, as this article will also demonstrate, getting the types of results that an expert at search engine optimization can provide will cost you - often more than outsourcing.<br /><br />For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company.<br /><br />It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort is halfhearted at best. In a worst case scenario, your internal person may embrace tactics that no expert search engine optimization company would ever use because they can put your site at risk of penalization or outright removal from the engine indexes.<br /><br />My company often works with firms after they have used non-expert internal talent to optimize their website, and most of the time we are actually doing more work because much of what has been done is ineffective or dangerous. We have to take everything apart and put it all back together, often while making requests to the search engines to have penalties lifted.<br /><br />The real goal of this article, however, is to assume that a business has decided to embark on a search engine optimization campaign, and that it is also committed to using a proven expert in search engine optimization.<br /><br />The choice then is simple - does the business hire an experienced resource to work in-house or should it instead go with an outsourced search engine optimization company?<br /><br />A recent study by the Search Engine Marketing Professional Organization, published in the January 2008 edition of DM News ("Healthy SEM Salaries Rule: SEMPO Survey"), points out that experience in search engine marketing carries a high price tag.<br /><br />For instance, if you were looking to hire someone with more than five years of experience in search engine marketing, you could expect to pay between $100,000 and $200,000 per year.<br /><br />For somebody with experience but not five or more years, you can expect to pay anywhere from $60,000 to $100,000 per year. If nothing else, these real world figures should convince discerning companies that expert search engine optimization and marketing is not something that you should dump off on an existing employee without any experience in the field.<br /><br />The free market has determined that expert search engine optimization and marketing is worth at least $60,000 per year for a full time position, and up to $200,000 per year. On the other hand, most reputable search agencies have many more than five years of collective experience in the search engine marketing industry.<br /><br />In addition, a high percentage of these agencies offer SEO services that cost considerably less than $60,000 per year, to say nothing of $200,000 per year. It should also be noted that this figure neglects to include any of the additional costs associated with hiring - benefits, training, and so on. In addition, an expert search engine optimization company will have a broad range of sites from which to draw knowledge, while your in-house expert will likely only have one, or a handful at best.<br /><br />To be fair, there are certain advantages to hiring an in-house expert. First of all, experts will have their feet to the fire, so to speak. A search engine optimization company isn't likely to go out of business if it underperforms on your site, but an in-house expert in search engine optimization is likely to lose his or her job.<br /><br />It's also much easier to get the whole team together to discuss your SEO initiatives at any time you choose when you are working with someone in-house. And hey, when you're paying someone $200,000 per year, you can be pretty certain that you're going to get top-notch work. But can an expert search engine optimization company give you that same level of work for a lot less money? Probably.<br /><br />Conclusion<br /><br />There are many compelling reasons why your business should hire an expert search engine optimization company rather than bring in an SEO expert internally or simply give the SEO project to an existing team member. Financially, it makes sense. But more so, you're more likely to get the results over the short and long term with an outsourced company for all of the reasons noted above. I'm not saying you have to hire an SEO company - at first. I'm saying eventually you'll probably want to.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-6825289044621657321?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-60553006619805352262009-02-15T13:16:00.001+07:002009-02-15T13:24:01.701+07:00There are countless ways to earn a living online. The following is a list of steps that I refer to as the “Shampoo of Online Success”. What do you hopefully do in the shower regularly? Wash, rinse, repeat, wash rinse, repeat, etc. Repeating digital products or duplicating success on the Internet can be surprisingly easy. Here’s a great list of steps that I found scouring the forums.<br /><br />1 - Find a niche<br />Check out some forums, usergroups, and places like yahoo answers. See what kind of questions people are asking. Look for popular topics.<br /><br />2 - Keyword research<br />You can use the free tool over at digitalpoint.<br />Suppose you type in ‘any keyword’;<br />It will return to you a list of related key words and how often they are searched a day. Then go to Google and search the keyword (with ” ” around it) and see how many sites it will return. The fewer the better for now. Once you get the hang of online marketing I wouldn’t really worry about competition. Just build the better mouse trap.<br /><br />3 – Get a web hosting account<br />They are pretty cheap. Around 10 bucks a month for a good shared host. Stay away for free web hosts. They are not worth it. I strongly recommend hostgator.com. You can host unlimited domains there, and there price is under $10 a month. If money is an issue, do a search for “hostgator coupons” enter the code when you signup and the first month is only 1 penny.<br /><br />4 – Find or create your product<br />You can write your own info product or you can go to clickbank.com and chose a product for there. You will get a commission for each sale. (There are novels I could write about in this step, but to keep this post readable I’m assuming you have a product in mind.)<br /><br />5 - Create your site<br />Now you will want to create a content site. This only needs to be a few pages. You will want to put 10 articles on the site. Make good use of the keywords you researched. Also put out product on the site.<br /><br />6 – Set up an auto responder<br />This is optional if you REALLY don’t have the money, but it’s something you will need to do eventually. This will collect peoples emails on your website. You write a small report (you can base it off of your articles to save time) Have your visitors sign up to get the free report. Make sure you include a link to you product in the report.<br /><br />7 – Marketing<br />Remember those forums you looked up to find a good niche? You should start posting (not spamming) on them. Help people out, become an “expert” in your niche. You don’t really have to be an expert…but you should look like one. Share and help as many people as you can. Include a link you your site in you signature. Also places like yahoo answers. You can answer peoples questions and include a link in your resource box.<br />You will also want to submit articles to article directories such as EzineArticles.com.<br />Another good marketing tip is to exchange links with site in the same niche as you.<br />There are a lot of different marketing techniques you can use (too many to go into here, but this should get you started) Just search around the forums here.<br /><br />8 – Wash, Rinse, Repeat<br />Do this with several different niches. The more sites you have going, the more money you have coming in.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-6055300661980535226?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-18760152707902366642009-02-15T13:12:00.000+07:002009-02-15T13:13:49.866+07:00As an avid follower of WhyDoWork’s online forums you would know about our recent contest which asked our members what they plan on doing to grow their online business in the coming year. The result was a $150 to one of our lucky members and a plethora of valuable tips for our members and blog followers.<br /><br />I have extracted some of the best advice found within those posts, and what I dub ‘the golden rules of success in the online world’. A lot of these tips can be applied not just online but in everyday life.<br /><br />Enjoy.<br /><br />1. Know your niche, research it. Whether you are out there doing a job, or promoting a product you need to be an expert. People rely on you to know it all and you should. Research should be ongoing and when new ideas fall into your realm you should be the first to know about it.<br /><br />2. Believe in your self and what you are doing. It can be very disheartening to fail but it is a part of life. If you believe in what you are doing you can achieve.<br /><br />3. Focus on what works, learn from what doesn’t and move on. It’s one thing to believe in something and another to take a step back and realize when something just isn’t working. Sometimes it can be hard to know when to reach that point but it is crucial, learn from those mistakes.<br /><br />4. Plan on starting to work SMARTER and not just HARDER. This was a profound theme amongst our readers. Constantly revaluate what you are doing to see if there is a better way. Think about how you can earn a residual income so that each month becomes easier and more profitable.<br /><br />5. Outsource. At WhyDoWork we do this all the time. There comes a point when it is more cost effective and beneficial to pay an expert rather than waste your skills doing something poorly. If your car breaks down do you research how to fix cars or take it to the mechanic? Focus on what you are good at.<br /><br />6. Align yourself with good people. Whether it is an employer, affiliate company, outsourcers, lawyers, online contacts, or friends, a solid network of people makes all the difference. Networking both online and offline is crucial.<br /><br />7. Treat ‘this’ as a job. Whether you are working an online job, writing posts in a blog, or are contributing in get paid to programs this is one of my favorite pieces of advice by our contest winner. Think of how you approach a job, you start on time, finish on time and work hard while you are at work. Even if you are sitting on your computer in your underwear you need to approach your tasks with the same level of seriousness if you want to succeed. (Don’t forget jobs have days off.)<br /><br />8. Be organized. Get the necessary equipment you need in order to be more organized. Whether that is a prioritized to-do list or calendars filled out with milestones and goals it is important to have a quantitative means of measuring your ability to stay on track.<br /><br />9. Find your motivation and revisit it. Whether it be an education for the kids, escaping debt, or your desire for a new Lamborghini, keep in mind why it is you are busting your butt so you can keep at it.<br /><br />10. Set your goals and be realistic. You can’t expect to get rich overnight. There are millions of people out there competing for the same piece of the pie. Embrace those small successes because over time a lot of small achievements really add up.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-1876015270790236664?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-85291668384066192752009-02-14T08:37:00.001+07:002009-02-14T08:38:51.618+07:00Some of the largest sources of traffic that a blog can potentially tap into are Search Engines like Google, Yahoo and MSN. <br /><br />Blogs are naturally suited to rank well in Search Engines as a result of their frequent updates, targeted topics, interlinking structure and ability to generate links from other parts of the blogosphere - however there are many ways that bloggers can enhance the way their blog is indexed and ranked. These techniques are referred to as Search Engine Optimization (or SEO). <br /><br />Following are a handful of links on how to optimize your blog for search engines: <br />Search Engine Optimization for Blogs - this post basically summarizes everything that I know about SEO into the one place<br />The Importance of Title Tags in Search Engine Optimization - a basic tip that can revolutionize your blog’s search engine rankings for keywords<br />Should You Write for Humans or Computers? - getting the balance right<br />What Should You Do if Your Google Ranking Falls and You Lose all Your Traffic? - a common question about a painful situation<br />Confessions of a Linkaholic - SEO can become an obsession - don’t fall into the trap<br /><br />A Recommended Resource on SEO<br /><br />For a great resource on SEO I highly recommend that you get your hands on a copy of Aaron Wall’s SEO Book. It is one of the best investments that I’ve ever made, is one of the most comprehensive resources going around and it has personally helped me grow the traffic to my blogs significantly.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-8529166838406619275?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-68929102724055749282009-02-14T08:35:00.002+07:002009-02-14T08:36:20.172+07:00Search Engine Optimization is something that makes many blogger’s heads spin - I know this because every time I write an SEO article I get comments from bloggers telling me that its too big a topic and that they’d rather just write ‘quality content’.<br /><br />Whilst I’ll never argue that quality content should be anything but a first priority in blogging, the fact is that there are many millions of pages of great writing languishing around at the bottom of search engines results pages that deserve to be read by many but which rarely see the light of day because their authors have failed to understand that just a few simple tweaks in the writing process could see them ranking considerably higher.<br /><br />So it’s time for another series - this time on Search Engine Optimization for Blogs!<br /><br />People often ask me ‘how do I get ranked number one in (((insert favourite search engine here)))?<br /><br />My answer usually starts with - ‘I don’t really know what I’m talking about….but….’<br /><br />You see whilst some of my blogs rank very highly on different search engines - I often don’t really know why. Much of what I do is educated guessing and experimentation. I do read a lot of other people’s advice on the topic, but the more I read the more I realize that I’m not alone in my guess work - virtually every article I read is a ‘best guess’ of some kind. <br /><br />My main advice to people wanting to optimize their blogs for Search Engines is to keep it simple. Start with quality content on a specific topic and then tweak it using the best current advice going around.<br /><br />When I think about SEO for my blogs I tend to divide the things I focus upon into two parts - offsite and onsite search engine optimization techniques. Offsite techniques are more about what others do on their websites in linking to you, onsite techniques you have more control over as you write. <br />Off Site SEO Techniques<br /><br /><br />Off site SEO techniques are as the name suggests factors from outside the site itself (ie from other sites) that impact the blog’s ranking in search engines. Many of these factors are outside the blogger’s control - however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links (something I’ve already referred to above). <br /><br />It is generally agreed that the links that point to a website are one of the most powerful way of climbing Search Engines results pages (in fact many argue it is THE most important factor). - To put it most simply - every link to your site is seen by the search engines as being a vote of confidence in your site. <br /><br />Ideally Speaking - The best inbound links have three main qualities to them: <br />they are from higher ranked sites than your own<br />they are relevant to the topic you are writing about<br />they link to you using relevant keywords to your page<br /><br />Whilst you may not have complete control over who links to you these are the types of links that you should be dreaming of. <br /><br />How to generate quality inbound Links? <br /><br />Of course whilst most of us know this it doesn’t make getting such links any easier - its in the hands of others in many cases. So how do you get such links? <br />Quality Content - There are all kinds of link generating systems out there but in my opinion the best way to get links to your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural organic way as others link to your quality content.<br />Notify Relevant Bloggers of your content - Whilst I don’t advocate spamming other bloggers and asking for links - I would recommend that if you write a quality post on a topic that you know will interest another blogger that it might be worth shooting them a short and polite email letting them know of your post. Don’t be offended if they don’t link up, but you might just find that they do and that in addition to the direct traffic that the link generates that it helps build your own page rank in the search engines (more on letting other bloggers know of your posts here).<br />Directories - Another way to generating inbound links is to submit your links to directories. I know of webmasters who swear by the benefits of such a strategy - the first thing that they do when starting a new site is to do the rounds of directories - submitting links to key pages with appropriate keywords in the links. There are loads of directories out there - many of which offer a free submission. Ari Paparo has compiled a list of blog directories that you might want to start with.<br />Inter-link your Blogs - Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this approach - if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the impact will be lessened.<br />Buy Links - Many professional web masters have a budget to purchase links from other highly ranked and and relevant sites. I won’t go into this too much here but you might like to read more about it in my recent post On Buying Text Links. update: I’d encourage anyone wanting to buy links to think very carefully about this. Google have been cracking down on sites that use this practice. They can’t catch everyone but some have been caught and seem to have been penalized for doing it.<br />Swap Links - Similarly many bloggers swap links with other bloggers. Sometimes this happens pretty naturally (you see someone linking to you so you link back) but in many cases the links are strategic ones and formally arranged between site owners. I get daily requests for such reciprocal links (I rarely act on them). Whilst there is some benefit in such link swapping I would again advise caution here as many SEO experts believe that the search engines have methods for tracking such strategies and devaluing the links. Some try to get around this by doing indirect or triangulated links. ie instead of site A and B doign a direct swap they involve other sites. So A links to C in exchange for D (also owned by C) linking to B (also owned by A) - makes your head hurt doesn’t it!?! There are also a variety of systems around that say they’ll take care of such interlinking for you - I know many who use Digital Point’s Free C0-Op Advertising system. Personally I tend to avoid such schemes and have a policy of linking to sites I think are valuable to my readers. If they link back then so be it.<br /><br />If you’re looking for link exchange/buying/selling programs you might like to look at systems like: <br /><br />- Link Adage<br />- Text Link Ads<br />- Link Worth <br /><br />On Site SEO Techniques<br /><br />Having looked at Off site Search Engine Optimization Techniques I’ll now turn my attention to examining some of the factors you might like to keep in mind as you build your blog - (or Onsite techniques - things you do on your blog that help build a higher ranking). As with all SEO techniques there are many of these and a lot of speculation around all of them so let me touch on as many as I can: <br /><br />1. Keyword Rich Content - identify a few keywords for your article that you’re hoping will get indexed highly by Google. Don’t pick too many but consider the questions <br />How do I want people to find this post in Search Engines?<br />What will they type into Google if they want information on the topic you’re writing?<br />How would I find information on this topic in the Search Engines?<br />What results come up when I do plug these keywords into Google?<br />What other keywords are other sites using?<br /><br />The answer to these questions will give you a hint as to what words you’ll want to see repeated throughout your article a number of times. <br /><br />These keywords will need to be the most common words used in your article. Use them in some or all of the following ways: <br />Keywords in post and page titles (read my post on using keywords in titles)<br />Keywords in URL of page (blog herald wrote on this a while back)<br />Keywords in outbound links (read this article on the pros and cons of outbound links)<br />Keywords in bold tags (try do it at least once)<br />Keywords in heading tags (there is debate over exactly how to use them but it’s generally accepted that h1 tags are important and that h2, h3, h4 etc tags also have an impact. Having said that I’ve seen some pages rank very well in search engines without using heading tags. There are many tutorials online about heading tags - here’s one.)<br />Keywords in image alt tags (here’s how)<br />Keywords in the general throughout the text of your post - but especially early on in the first few sentences<br />Keywords in meta tags (they seem to be less valuable these days but many still believe they are useful with some search engines - here’s a Guide to meta tags)<br /><br />Of course you can go over the top with keywords in posts and let it destroy your content - but if it fits with what you’ve written tweak it to include the words you are targeting a couple of extra times. Most SEO experts recommend getting your keyword density up to between 5-20% - I think 20% is probably bordering on massacring your content. <br /><br />One last word of warning and disclaimer on keyword rich content (because I can just hear the comments on this post already) - don’t sacrifice your readers experience of your site just for the sake of SEO. Yes keyword density can be important in climbing the search engine rankings - but more important is that your content and design are user friendly and helpful to readers. There is nothing worse than a site that is stuffed with keywords - these sites come off as cheap, nasty and spammy - don’t fall for the temptation. <br /><br />2. Themed sites - One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme. ie a niche topic blog will probably rank higher than a general one that covers many topics. Build a blog with over 200 pages of content on the same theme and you’ll increase your chances of ranking well as SEs will see you as an authority on the topic. The take home advice here is to keep to some kind of a topic/niche/theme for your blog. It is also probably another argument for categories and tagging posts that relate together strongly. <br /><br />3. Site Design - Search Engines like well laid out, well coded and easily to navigate sites. Make sure your pages validate (I need to work more on this) and that they are viewable on all major browsers. Search Engines don’t tend to like too much Flash, Frames or Java Script in your site - keep it simple and clean and their robots will index your site a lot faster and more accurately. Also try to keep your blog free from dead links (a challenge for those of us with older blogs with big archives). <br /><br />4. Interlink your Site - The way Search Engines index your blog is to send little robot crawlers to your site to track what you’ve written and follow the links. Make it easier for them to get around your blog by using internal linking wisely. Most SEO experts recommend that you provide some sort of Site Map that means every page on your blog is just a link or two away from every other one. One way to do this for bloggers is to make sure that your category pages are in your sidebars as I do in this blog. Also make sure every page links back to your main page and any other important pages on your site. If you’re writing on a topic you’ve previously written about consider linking to what you’ve written before or use a ‘other relevant posts’ feature at the base of your article. You’ll see in my menus at the top of the page a number of my key categories and articles. One of the impacts of having them highlighted in this way is that they have become some of the most highly ranked pages on ProBlogger simply because they are linked to from every page of this blog.<br /><br />5. Update regularly - The more you update your blog the more often Search Engines will send their crawlers to your site to index it. This will mean your new articles could appear in the index within days or even hours rather than weeks. This is a natural benefit of blogging - make the most of it!<br /><br />6. Outbound Links - There is debate over how SEs treat outbound links from your blog. I’m in the camp who believe that relevant outbound links enhance your site’s ranking in search engines. I always link out to quality relevant sites that I think my readers will find useful and have a little anecdotal evidence that seems to support the theory that this is healthy for the way SEs index you (check out Waynes article on the topic for more info). Linking to sites outside your own blog does mean you end up sending traffic away from your blog so you need to count the cost of such a strategy. Note that you should always try to link to reputable and relevant sites to your own page. Also keep in mind that too many outbound could have detrimental impact upon your blog. Like in most things in SEO - moderation is the key.<br /><br />7. Choose your domain name wisely - there are numerous factors to keep in mind when selecting a domain name. For one you might like to include your keyword in it if possible. Secondly you should do a little research to see if someone else has previously used the domain. This could have both positive and negative impact. If it was a quality site with inbound links you might reap some benefits but if it was a banned spam site you could still be banned from Google for a long time. One service you might want to use to check expired domains is Way Back Machine at Archive.org.<br /><br />8. Register your Domain for a Lengthy Period - a recent patent by Google indicates that it now looks at the length of your domain’s registration in ranking it. It does this because many spam sites have short registrations and a longer one indicates that you’re building a site with substance and are in it for the long haul.<br /><br />9. One topic per post - the more tightly focused the theme of a page the better when Search Engines come to rank it. Sometimes you might find yourself writing long posts that end up covering a number of different topics. They might relate loosely but if search engine ranking is what you’re after it could be better to break up your post into smaller more focused pieces.<br /><br />10. Write optimal length posts - there is some thought going around the Search Engine Optimization community that pages that are too short can get passed over for high rankings. I try to keep posts at least 250 words. Of course there are some posts on my blogs that are shorter, but if I’m writing a post that I want to rank well I try to give it some meatiness in terms of length. On the other hand don’t make it too long either - because in doing so you make it difficult to keep your keyword density up and could end up with a less tightly focused page. Research also shows that longer articles can have a pretty steep drop off rate in readers after the text gets below the ‘fold’ or to the end of the first screen of article .<br /><br />11. Avoid Duplicate content - Google warns publishers in its guidelines about having the same content on multiple pages. This goes for both multiple pages that you own but also pages that others own. This is because a tactic of spammers is often to reproduce content on many pages and/or to steel content from other sites. There is some debate over what duplicate content does and doesn’t include (for instance many bloggers use ‘free articles’ as content on their blogs - these articles often appear on hundreds and even thousands of other sites around the web and to me could be seen as duplicate content) - my advice is to be very careful about how many places your content appears. I do republish occasional posts (or parts of them) but try not to do this too much and attempt to add elements that are unique on each occasion that the posts are republished).<br /><br />12. Ping - services like Pingomatic (there are numerous others too) will ping a variety of websites for you to notify them that you’ve updated. In doing so you’ll also be letting search engines know that you’ve updated which will trigger their robots to come visit your blog. I’d also suggest pinging Google’s blog search tool.<br /><br />13. Submit your RSS to MyYahoo - submitting your RSS feed to MyYahoo seems to help with getting indexed on Yahoo. Read more about this at Getting Yahoo Traffic for your Blog. Some also think that doing the same thing to Google’s Personalised pages could have a similar impact.<br /><br />14. Quantities of Content - I always get into trouble when I write about having lots of content - but I think its true that bigger sites tend to rank better than smaller sites - whilst it is possible to rank highly with a small site - it’s probably not the norm.. Search Engines will see your site as more comprehensive the more content you have. You also better your odds of being found in Search Engines if you have more pages. By no means am I saying just to put up random junk content - be careful about this - rather work at building a comprehensive and large site over time.<br /><br />15. Submit to Search Engines - You can do all the best onsite SEO strategies in the world and still get no where because the Search Engines have not found you to start with. Each search engine has a way of letting it know about your site - submit your URL to be included in the index. Please note that this takes time and perhaps a quicker and more effective way is to get linked to by a site already indexed by the search engine. I’ve written a post about his previously at how to get indexed by Google. <br /><br />You might also like to tryout some of the services around that offer to submit your sites to search engines for you - I’d be wary of paying for this sort of service though. I never have and seem to do ok. <br /><br />Again I will reinforce - the above techniques come out of my own experience and from the things I’ve learnt from others. I am not an SEO expert but find that if you keep the above in mind you can do reasonably well. Don’t become obsessed by SEO - if you do you run the risk of forgetting about your reader, forgetting to write quality content and you could find yourself getting into some dodgy SEO tactics that could get you banned from the Search Engines You’re trying to get listed in.<br /><br />I’ll finish here by adding that SEO can take time - so be patient. After 2.5 years of blogging I’ve managed to build my blogs page ranks and SERPs but it did not happen over night. Sometimes it seems that no matter what you do nothing works - it may be that the words you’re wanting to target are actually a heavily targeted segment of the internet (consider changing your approach) - or it may just be that there is some unknowable glitch with the SE you are targeting - its a fickle game and one that I’d recommend you don’t rely on alone. So yes work on your SEO but also consider the many other methods around to find readers for your blog. You might like to read my Finding Readers for your Blog Series as a starting point.<br /><br />Feel free to have your say on the topic of SEO and blogging below - share your comments, experiences and questions for the ProBlogger community to interact with.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-6892910272405574928?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-20783463586343476732008-11-04T05:33:00.000+07:002008-11-04T05:33:01.097+07:00I just don't get it. Why do some companies pay lots of money to have an expert do a job for them and then not let them do it? <p> Before I sign on the dotted line with any new search engine optimization client, I always make sure they understand that the visible text copy on their current Web site will *have to* change in order to achieve maximum success. </p> <p> That's right, the visible text copy...the stuff that people see and read when they visit your site. </p> <p> <b>Can't You Just Change the Meta Tags?</b> </p> <p> "What?" they often ask incredulously. "Can't you just change the Meta tags?" "What if we make the new copy invisible?" "My nephew told me that there are ways to do all this in the background." </p> <p> <b>Isn't There Any Other Way?</b> </p> <p> Sure, there may be other ways, but like any successful professional, I use methods that have been proven to work for me: adding professionally written, keyword-rich marketing copy to the important pages of the site and optimizing them accordingly. This SEO method worked for me back in 1995, and it continues to work in 2002. Judging from the amount of email I receive from my long-time readers, it works for them also! </p> <p> <b>Why Do Search Engines Exist?</b> </p> <p> Think about it for a moment: search engines exist to guide people to pages that are relevant to their searches. What could be more relevant than a page that "discusses" the very keywords the person is looking for? </p> <p> Once I explain it like that to potential clients, most will agree that perhaps their fancy Flash splash page should be moved off their front page. The bulk of them also agree that perhaps a rewrite of their copy with keyword phrases in mind is actually a good idea. And very often, once they see that the new keyword-rich copy not only helps them get high search engine rankings, but also enhances their visitors' experience, they are very happy campers. </p> <p> <b>There's One in Every Crowd</b> </p> <p> Unfortunately, every now and then I run across one of *those* clients. You know the type. They appear to "get it" and happily go along with all the necessary site changes. They participate in the copywriting, they make suggestions and edits and they even comment on how great their site is turning out. Everything is 100% perfect and you know that it's only a matter of time before the rankings will be pouring in. </p> <p> UNTIL... </p> <p> A few weeks later, a look at the client's site shows that all of the new text you worked so hard to create is gone! All that remains of your carefully crafted optimization are the Title and Meta tags. Even Alt tags were not spared the delete key! </p> <p> If you think this could never happen, think again! Unfortunately, this happens to SEO consultants all the time. </p> <p> <b>Brainwashed By Meta Tag Hype</b> </p> <p> I've never quite figured out why some clients ask for help and then don't follow through with it. One theory I have is that because so much is written about Meta tags and the like, there are still a lot of people who have been brainwashed into believing that Meta tags are the be-all, end-all to high rankings. </p> <p> Perhaps these clients are simply looking for some professionally created Meta tags, and just go along with text changes to get what they want. If so, the joke's on them because they'll soon find out that their Meta tags were created for their site based solely upon the keyword-rich copy. The two must go hand in hand; without the matching copy, the tags will be useless. (Which is also why stealing a high-ranking page's Meta tags will rarely do any good.) </p> <p> <b>SEOs: Spell it Out in Your Contract</b> </p> <p> You can't stop rogue clients from changing their site against your best advice. However, you can protect yourself and your company by having a smart contract at the outset. </p> <p> If you're an SEO doing work for clients' sites, be sure to clearly state the changes you will be making to their site in your contract, before any work has begun. If you don't have a contract, get one now! Specifically state that the client must not change or delete the new copy and HTML coding for at least three months. If they sign up for continued monitoring services, ask to review any copy or design changes to ensure that they won't affect the search engine rankings. If you really want to cover yourself, specifically state that you take no responsibility for the rankings if they change the pages without your knowledge and approval. </p> <p> <b>Clients: Trust Your SEO!</b> </p> <p> If you're going to hire an expert to do something for you, whether it be search engine optimization or building a house, you've got to trust them to do their job correctly. Professionals do not make specific recommendations just for the heck of it. They have tried-and-true methods that they know will work. If you hire someone who has a good reputation and track record, then put your faith in him or her. If you have any inkling that your SEO is not trustworthy, look for a new SEO. Best results are always obtained when there is good communication between all parties. Once you've found an expert you can trust and are satisfied that their methods are in the best interest of your site, then whatever you do, don't sabotage their best efforts! Your SEO wants high rankings for your site as much as you do. Give them enough latitude to obtain them for you! </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-2078346358634347673?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-60705515227696050952008-11-03T05:31:00.000+07:002008-11-03T05:31:00.198+07:00One of our members asked for a study of keyword location on a page. Is it more effective to have your keyword mentioned in the top third, middle third or bottom third of a page? <p> Here is the methodology I used to answer this question. I gathered the results of the queries naturally performed last month by myself and three associates using Yahoo and Google. I then fetched the pages and divided the body section into three equal parts for each page. I tallied the results for the first 8 rankings on both Yahoo and Google (keeping the results separate) and then converted them into a percentage of the total results for each search engine. </p> <p> Here are the graphs showing Google and Yahoo results: </p> <p> <a class="f12" href="http://www.webdesign.org/img_articles/1452/dfg02.gif" target="_blank">dfg02.gif</a> <br /> <a class="f12" href="http://www.webdesign.org/img_articles/1452/dfy02.gif" target="_blank">dfy02.gif</a> </p> <p> The X-axis shows the ranking (from #1 through #8) of the search engine results in the study. The Y-axis shows the percentage of domains that contained the keyword in the top (red line), middle (blue line) and bottom (purple line) thirds of the body section of the page. </p> <p> It is interesting to note that pages containing the keyword in the top and bottom third of the body section ranked much better on Google. The top section had a normalized correlation of +42 on a scale of -100 to +100. The bottom third also showed a remarkable positive correlation of +46 on the same scale. Having the keyword in the middle third had no significant effect (no correlation whatsoever... neither positive nor negative). </p> <p> The Yahoo results were even more interesting. I generally ignore any correlations between -35 and +35 as being generally insignificant. On Yahoo, none of the three sections showed any remarkable correlations. The scores were a +17 for the top, -3 for the middle and -17 for the bottom third of the body section. Does this mean that Yahoo doesn't even look for the keyword in the body section? </p> <p> <strong>Advice:</strong> Mention your keywords near the top and/or bottom of a page for Google ranking. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-6070551522769605095?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-55732729424110682342008-11-02T05:30:00.000+07:002008-11-02T05:30:00.844+07:00One of our members recently reported that Yahoo was recommending separating the keywords in your meta-tag using commas. As we know from experience, the official representatives of the search engines don't always give us the best advice as it pertains to ranking. We decided to check out this claim using a statistical analysis to find out if using commas in your keywords meta-tag had any affect on ranking on Yahoo. We also studied Google to see if there was any affect on that search engine. <p> Here is the methodology I used to answer this question. I gathered the results of the queries naturally performed last month by myself and four associates using Yahoo and Google. I then fetched the pages and looks at any keywords meta-tags on the listed pages. I tallied the results for the first 8 rankings on both Yahoo and Google (keeping the results separate) and then converted them into a percentage of the total results for each search engine. </p> <p> Here is the graph showing Google and Yahoo results: </p> <p> http://searchenginegeek.com/graphs/df03.gif </p> <p> (Note to webmasters: Feel free to hot-link to the above graph or even copy it to your own site. Also feel free to remove this note.) </p> <p> The X-axis shows the ranking (from #1 through #8) of the search engine results in the study. The Y-axis shows the percentage of domains that contained commas in the keywords meta-tag. </p> <p> The first thing to notice is that roughly 40%-50% of all pages in the first eight rankings have a keywords meta-tag with commas separating the keywords. That really doesn't tell us much about the ranking of such pages though, only the general distribution of pages with commas in a keywords meta-tag in the top 8 results. Still, I was surprised that the percentages were so high. For several years, the general consensus was that no significant search engine even utilized the keywords meta-tag (this was before Yahoo switched from service Google results to their own). With that general consensus, I expected that a vast majority of sites had dropped using this meta-tag. However, over 40% of top ranked sites continue to persist in their use. I find that interesting. </p> <p> The next thing to notice is that Google showed absolutely no ranking difference between sites that use commas in the keywords meta-tag vs. sites that do not use commas in the keywords meta-tag or have no keywords meta-tag at all. The ranking correlation was an exact zero on a scale of -100 to +100. </p> <p> Yahoo's ranking correlation was a -28 on a scale of -100 to +100 for pages having commas in the keywords meta-tags. I generally treat results between -35 and +35 as insignificant (don't not affect ranking or the affect on ranking is small to insignificant). However, since Yahoo recommended using commas, I did find the -28 result interesting. Once again, it appears that the official representatives of a search engine are steering us wrong (at least for purposes of ranking higher on their search engine). This result indicates that using commas is either insignificant or if there is any significant affect... it is NEGATIVE! </p> <p> Advice: Don't use commas in your keywords meta-tag. Pages that use commas in the keywords meta-tag do NOT rank higher and there may be a slight negative affect on Yahoo. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-5573272942411068234?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-37111161338017674342008-11-01T05:28:00.000+07:002008-11-01T05:28:00.311+07:00From the obvious to the Hey-I-never-thought-of-that-great-idea-before, here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.<br /><br /><b>Be bold.</b> Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty. <br /><br /><b>Deep linking.</b> Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of <a href="http://www.alltheweb.com/search?avkw=fogg&amp;cat=web&amp;cs=utf-8&amp;q=link.all%3Athehappyguy.com%2Fhappiness-workbook.html%2B-site%3Athehappyguy.com&amp;_sb_lang=pref" class="blue" target="_blank">deep linking</a>, in this case to my <a href="http://www.thehappyguy.com/happiness-workbook.html" class="blue" target="_blank">personal happiness workbook</a>. <br /><br /><b>Become a foreigner.</b> Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?<br /><br /><b>Newsletters.</b> Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives. <br /><br /><b>First come, first served.</b> If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page. You can see this in action at the link to the home page on this <a href="http://www.dotcom-monitor.com/web-site-monitoring.asp" class="blue" target="_blank">web site monitoring page</a> <br /><br /><b>Multiple domains.</b> If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?<br /><br /><b>Article exchanges.</b> You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)<br /><br />Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.<br /><br /><b>Not anchor text.</b> Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.<br /><br /><b>Site map.</b> A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar. See how the second navigation bar at the bottom of <a href="http://www.lastminutevillas.net/" class="blue" target="_blank">Last Minute Florida Villas</a> is like a mini-site map? <br /><br />There you have it: 10 of the 52 Top SEO Tips, a free tip sheet that comes with <a href="http://www.thehappyguy.com/SEO.html" class="blue" target="_blank">Don't Get Banned By the Search Engines</a>: <br /><br />There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-3711116133801767434?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-47793124936276522812008-10-31T05:25:00.000+07:002008-10-31T05:25:00.665+07:00<p>Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?</p> <p><strong>Start With The Obvious</strong></p> <p>You really need to know your industry. Study your prospective visitors--who your target audience is. If your prospective visitors are highly technical and work and talk in “buzzword speak”, no problem. But if you also want to attract prospective visitors who may not be immersed in the terminology used in your business, you must compensate by optimizing with a wider array of targeted keywords.</p><p><strong>How Do I Find All Those Keywords?</strong></p> <p>Start researching. Yes, it’s going to take a little work on your part to analyze what keywords you may be missing out on. Monitor website visitors who may use other terms to find your website. Track the keywords used by visitors through your log reports. Most log statistics programs have a report showing the keywords used by searchers to find your website. Using your server logs or log statistics program for keyword information is a good way to get a better picture of how visitors are finding your website. Use Overture’s keyword tool(<a href="http://inventory.overture.com/d/searchinventory/suggestion/" target="_blank">inventory.overture</a>) or Wordtracker (<a href="http://www.wordtracker.com/" target="_blank">Wordtracker.com</a>) and note the words used on your competitors’ websites. Using these, or similar tools, type in your buzzwords and see what variations come up. Competitor websites may use slightly different wording than you when writing copy for their pages. Visit their websites and learn all you can about how many ways your business can get its message across. Read online articles; visit business newsgroups and forums. Find research information through industry websites and companies that specialize in producing reports about your industry.</p> <p><strong>Help Search Engine Robots Do Their Job</strong></p> <p>Search engine robots are just automated programs. Their concept and execution is relatively simple: search engine robots “read” the text on your pages by going through the source code of your web pages. If the majority of the words in your source code text are buzzwords, this is the information that will be taken back to the search engine database.</p> <p><strong>It’s Obvious (the “DUH” factor)</strong></p> <p>Ok, so it’s obvious to you what your industry buzzwords are. But don’t discount the simpler versions of those catchy words. Focus also on some lesser used terms and make a list of additional keywords you might be able to add. Clear, precise copy that catches the visitor’s attention and tells your story is generally more effective in the long run.</p> <p><strong>Compromise - Mix SEO Keywords and Buzzwords</strong></p> <p>You don’t want to change the copy on your webpages? This is often a problem with business websites. Once you have your keyword list of other-than-obvious words, work at fitting them into the page text carefully. You want them to make sense with the context of the web page. Use these new keywords as many times as “makes sense” so they do not sound spammy. Read your copy out loud or have a colleague read your copy to get a sense of how it might sound to a website visitor.</p> <p><strong>The Bottom Line</strong></p> <p>It should be easy enough to see how those extra keywords are producing for you. Keep track of your log reports and see if those new terms start showing up in your reports. Test a variety of keywords, then test again to see if visitors are staying on your website, moving through your individual web pages, or clicking away. Create specific pages using those keywords as a test scenario. The information you need should be available to you in your log statistics reports for visited web pages.</p> <p>Don’t let business jargon get in the way of getting your message across to your audience. Yes, buzzwords may sound cutting edge, but the bottom line is, traffic and sales are what you really want to show for your hard work.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-4779312493627652281?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-6486606622105876222008-10-30T05:24:00.000+07:002008-10-30T05:24:00.383+07:00<p>In the online world, the value of selecting the correct keyword for your website should never be underestimated. Relevant keywords can generate qualified traffic to your website which translates to increased revenue, improved profit and thus, a greater return on investment. The nature of the search engines makes the selection of keywords and the content of your website the single most important factors in promoting your business online. After all, if your website can’t be accessed by web browsers, it’s just another domain in cyberspace.</p> <p>Many people make the mistake of targeting the "high traffic" keywords. Don't make the mistake of concentrating on volume. A lot of clients come to Website Development Companies baffled by the fact that they're website pulls a large amount of visitors per day but their conversion rate is very low. In most cases it's because of the poor selection of keywords based on the traffic amount alone. Many people expect their website design company to assist in marketing and selecting keywords. The truth is, it's two totally different processes. </p> <p>When people are searching for information on the Internet, they type into their browser a certain word or a series of words. In Internet lingo, these are called keywords or keyword phrases. The search engines use the keywords to retrieve pages from their index that are relevant to the keywords and then rank them in order of relevance. The technology the search engines use for ranking is called an algorithm. In essence, it is simply a mathematical formula.</p> <p>Once upon a time, it was easy to achieve desirable search engine rankings in the "spider" search engines for certain keywords without any cost; however, as the online environment becomes more and more competitive and more websites are being developed every day, this is not as simple as it once was. Therefore, the need for pay-per-click search engine options has increased which in turn makes the selection of keywords even more important. Since you are actually paying for every click to your site, it is critical that your keyword selection attracts visitors that are truly interested in what you have to offer, so the use of generic keywords just isn’t a good strategy. Generic keywords may increase your traffic, but without qualified traffic your conversion rates will suffer and marketing dollars will be wasted.</p> <p>Choosing keywords that are relevant, effective and valuable can be difficult. As the market changes, the value of the keywords also change, so it is necessary to evaluate and adapt on a continual basis. In the process of selecting keywords, there’s no solid way to know whether or not the use of a certain keyword or keyword phrase will provide value in terms of cost vs. hits. You can however determine whether or not a keyword or keyword phrase will create value through estimation. Estimate the number of searches per month for the keyword, multiply that by the average cost per click on Overture and then by the average click percentage you expect. This will give you your cost for one month based on the keywords you’ve selected. The cost per month can then be compared to your estimated sales resulting from converted clicks to determine whether or not the keyword is appropriate.</p> <p>Relevancy is much more important than popularity in the keyword arena. Generic keywords that are selected for their popularity can certainly flood your website with traffic, but just like in a brick-and-mortar store, traffic that doesn’t convert to buyers is simply that, traffic. In a store the traffic may wear out your carpet, but on the Internet, if paying for clicks it will actually take a hit on your bottom line. To ensure that your keywords are valuable, take care to select keywords that will send quality buyers to your site.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-648660662210587622?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-50085126250085110882008-10-29T05:21:00.000+07:002008-10-29T05:21:00.311+07:00<div class="article_content_2"> <p>You have built your site, optimized the pages for your targeted keywords and submitted your site to Web directories. The next step is to review your progress and make the necessary improvements. Monitoring your progress with various online reporting tools is a critical stage in your SEO campaign. One should track site statistics, keyword positioning and other criteria to better gauge your sites strong and weak properties.</p> <p>It is thus important to realize that your job as a search engine optimization consultant is not done after your make the code revisions. It can take several months before one site achieves its projected goals. And even when you achieve those goals, you must monitor the various statistics and indicators to stay on top.</p> <p>This article will cover the following post-optimization reporting and monitoring topics:</p> <ul><li><a class="f12" href="http://www.webdesign.org/web/site-maintenance/se-optimization/seo-reporting-after-the-work-is-done-or-is-it.2176.html#keyword_position_reporting" target="_blank">Keyword Position Reporting</a> </li><li><a class="f12" href="http://www.webdesign.org/web/site-maintenance/se-optimization/seo-reporting-after-the-work-is-done-or-is-it.2176.html#pages_indexed_reporting" target="_blank">Pages Indexed Reporting</a> </li><li><a class="f12" href="http://www.webdesign.org/web/site-maintenance/se-optimization/seo-reporting-after-the-work-is-done-or-is-it.2176.html#pagerank_reporting" target="_blank">PageRank Reporting</a> </li><li><a class="f12" href="http://www.webdesign.org/web/site-maintenance/se-optimization/seo-reporting-after-the-work-is-done-or-is-it.2176.html#back_link_reporting" target="_blank">Back Link Reporting</a> </li><li><a class="f12" href="http://www.webdesign.org/web/site-maintenance/se-optimization/seo-reporting-after-the-work-is-done-or-is-it.2176.html#general_stats" target="_blank">General Server and Site Statistics Reporting</a> </li></ul> <p><a name="keyword_position_reporting"></a><strong>Keyword Position Reporting</strong></p> <p>Keyword position reporting and search engine optimization go hand in hand. One of the first tasks done before search engine optimization begins is a keyword ranking or positioning report. One of the last tasks done after search engine optimization is completed is a keyword ranking or positioning report. And, search engine optimization experts are constantly tracking keyword placement on search engines ? almost on a daily basis.</p> <p>What tracking keyword or keyword phrases on search engines means can be explained by the following example. Widget Company A would like to rank in the top 6 positions for the keyword phrase "Best Widgets". Widget Company A decides to hire <a href="http://www.rustybrick.com/" title="Web development and Search Engine Optimization Services" target="_blank">RustyBrick</a> (like there is a better company to hire :) ) to optimize its site for the keyword phrase "Best Widgets". RustyBrick will do a pre-screening of the site's current ranking for that keyword phrase by searching for that keyword phrase on various search engines. Let's say that Widget Company A's Web sites on the sixth page at the 55th position. RustyBrick will write that down and then do work to have Widget Company A's Web site rank higher for that keyword. Miraculously, a month later the same Web site, with a little optimization, ranks on the first page at the 4th position for the same keyword. RustyBrick will then report its findings to Widget Company A to display the success.</p> <p>The reporting does not end there! Search engines are constantly changing their search engine algorithms to bring back "more relevant" results. Search engines also locate new sites and new pages that might be considered as relevant or more relevant for your targeted keywords or phrases. Therefore, a search engine optimization consultant must constantly watch these changes in the search engine results and re-optimize based on the new metrics.</p> <p>As you can imagine, constant reporting can take a lot of time and resources. RustyBrick has released a Web-based application that not only locates the position of the keywords for your URL but also reports, analyzes and archives data. This tool utilizes the Google Web API, which allows you to monitor your rankings under the Google TOC without having to worry about having your site banned from the Google index. Due to the fact that 80% of all search engine traffic is driven by Google (in fact, Yahoo, AOL and many other search engines use Google's search engine), Google's results are all a search engine optimization consultant needs to track.<a href="http://www.seocount.com/" target="_blank"><img class="f12" src="http://www.webdesign.org/img_articles/2176/logo2.gif" alt="[Click here to go to seocount.com]" align="right/" border="0" width="94" height="76" /></a> (I won't delve more into the issues with the other reporting applications out there. If you want more specifics please post your concerns at SEO Chat.) The Web based application can be found at <a href="http://www.seocount.com/" title="Google Web site Position and Ranking Reporting Tool" target="_blank"> http://www.seocount.com/</a>. The application is named SEO Count and was built by a search engine optimization firm to reduce the amount of time and resources required to process reports. For more information on SEO Count the Web based Google™ search engine positioning and ranking reporting tool, please visit <a href="http://www.seocount.com/" title="Google Web site Position and Ranking Reporting Tool" target="_blank"> http://www.seocount.com/</a>.</p> <a name="pages_indexed_reporting"></a><strong>Pages Indexed Reporting</strong> <p>An important criterion in optimizing your site for search engines is to make certain that your pages are "search engine friendly". There are a few tools that you can use to track how search engine friendly your pages are. The first tool that I will mention in this article is the <a href="http://www.webdesign.org/web/site-maintenance/se-optimization/seo-reporting-after-the-work-is-done-or-is-it.2176.html#search_engine">search engine</a> itself and the second tool is <a href="http://www.webdesign.org/web/site-maintenance/se-optimization/seo-reporting-after-the-work-is-done-or-is-it.2176.html#spydertrax">Darrin Ward's SpyderTrax</a> script. There are other tools available. If you like more information on them please post this question at SEO Chat's forums.</p> <p>The first and most accurate tool is the search engine itself. To find out which pages from your site are included in the search engine, one can go directly to the search engine of choice and type a simple command.</p> <p><a name="search_engine"></a><i>Search Engines:</i></p> <p><strong>Google: <a href="http://www.google.com/" target="_blank">http://www.google.com/</a></strong><br />syntax: site:www.domainname.com keyword<br />example: site:www.rustybrick.com rustybrick</p> <p>Google will bring back all the pages on your site that contain the keyword on it. Now you are asking, what if I do not have that keyword on my page? Simple, make sure to add a footer to each page that contains a copyright with the company name that links back to the homepage.</p> <p><strong>AlltheWeb (FastSearch): <a href="http://www.alltheweb.com/" target="_blank">http://www.alltheweb.com/</a></strong><br />syntax: site:www.domainname.com keyword<br />example: site:www.rustybrick.com rustybrick</p> <p>AlltheWeb will bring back all the pages on your site that contains the keyword on it. Now you are asking, what if I do not have that keyword on my page? Simple, make sure to add a footer to each page that contains a copyright with the company name that links back to the homepage.</p> <p><strong>AltaVista: <a href="http://www.altavista.com/" target="_new">http://www.altavista.com/</a></strong><br />syntax: host:www.domainname.com/<br />example: host:www.rustybrick.com/</p> <p>AltaVista will bring back all the pages on your site that contains the keyword on it. Now you are asking, what if I do not have that keyword on my page? Simple, make sure to add a footer to each page that contains a copyright with the company name that links back to the homepage.</p> <p><strong>MSN Search: <a href="http://search.msn.com/advanced.asp" target="_blank"> http://search.msn.com/advanced.asp</a></strong></p> <p>Go to the link above and scroll down to where it says "Restrict your results to those of a particular origin" and put your domain name in the "Domain" field. Also make sure to include a keyword at the top of the page in the search box. Press search and there you go.</p> <p>For more syntaxes or search engines please go to SEO Chat and ask for them in the forum.</p> <a name="spydertrax"></a><i>Darrin Ward's SpyderTrax</i> <p>A search engine optimization professional built an excellent free script that enables you to track the search engine robots travels throughout your site's pages. This tool empowers you to see where the search engine robots are crawling and how often they are visiting those pages. Search engine optimization consultants are then able to predict which pages will be listed in the next index update. For more information or to download this script please visit: <a href="http://%20http//www.darrinward.com/cgi-scripts/spydertrax.htm" title="SpyderTrax" target="_blank"> http://www.darrinward.com/cgi-scripts/spydertrax.htm</a>.</p> <a name="pagerank_reporting"></a><strong>PageRank Reporting</strong> <p>PageRank is one of the factors within Google's search engine algorithm that determines a page's positioning in Google's search results. Google explains its PageRank as follows:</p> <p>PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." </p> <p>Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.</p> <p>PageRank, for simplistic terms, is scored from a scale of 0 through 10. Having a site with a PageRank of 9 that links to a site with a PageRank of 3 will greatly help increase the PageRank of the site with a PageRank of 3. For more information on PageRank please visit SEOChat.</p> <p>PageRank plays a large factor in determining which sites rank highest for competitive keywords. For example, the keyword phrase "Web Design" is an extremely competitive keyword, the keyword brings back over 7 million results. For a site that is equal on all levels of SEO relevant factors, PageRank will be the deciding factor as to which site is listed higher. Thus it is important to work towards a high PageRank.</p> <p>To determine your PageRank please download the Google Toolbar at: <a href="http://toolbar.google.com/" target="_blank"> http://toolbar.google.com</a></p> <a name="back_link_reporting"></a><strong>Back Link Reporting</strong> <p>Back links or links you have coming in to your site from external site is another fundamental metric to track in your SEO package. Back Links are important for two reasons, (1) the more links you have coming in to your site, the more traffic you have and (2) the more back links you have coming into your site, the more search engines consider your site important (i.e. PageRank).</p> <p>Back links have obvious benefits, but how does one measure the number of backlinks? Below are the various search engines and syntaxes to determine back links.</p> <p><strong>Google: <a href="http://www.google.com/" target="_blank">http://www.google.com/</a></strong><br />syntax: link:www.domainname.com<br />example: link:www.rustybrick.com</p> <p>Google will bring back all the pages that link to your site with a PageRank of 4 out of 10 or above. Back links include links from internal pages that link to the URL entered after the link:. Other search engines show all the back links that are coming in to the URL.</p> <p><strong>AlltheWeb (FastSearch): <a href="http://www.alltheweb.com/" target="_blank">http://www.alltheweb.com/</a></strong><br />syntax: link:www.domainname.com<br />example: link:www.rustybrick.com</p> <p>AlltheWeb does an excellent job bringing back each and every page in its index that links to the URL you entered after the "link:". This is an excellent method of determining the number of links to your site.</p> <p><strong>AltaVista: <a href="http://www.altavista.com/" target="_blank">http://www.altavista.com/</a></strong><br />syntax: link:www.domainname.com<br />example: link:www.rustybrick.com</p> <p>AltaVista does an 'ok' job with this as well. AltaVista tends to filter out more a lot more of the results than AllTheWeb. Test both and see which one you like to report on.</p> <p>For more syntaxes or search engines please go to SEO Chat and ask for them in the forum.</p> <a name="general_stats"></a><strong>General Server and Site Statistics Reporting</strong> <p>There are hundreds of Web site statistics and analytics software available to choose from. They all provide the basic functions of tracking visitors or traffic, pages visited, referrer sites, keyword phrases and browser/computer types. Many programs offer more options and features that can cost more, so we will just review the basic features available.</p> <p>The first statistic one can monitor is daily traffic and visitor patters. Normally a search engine optimization consultant will ask to view any available Web statistics before and after beginning the job of optimizing ones site. What one would like to see is an increase of traffic to the site over time. Monitoring traffic and visitors will allow you to easily see if your search engine optimization techniques applied to your client's site has had an impact on traffic. It is also important to watch and track if your traffic has spiked but sales have remained constant. If this is the case, you can be certain that you have optimized for the wrong keywords!</p> <p>Monitoring pages visited helps determine which pages are most popular and which just stand in the shadows. Many search engine optimizers try to drive traffic to specific internal pages and not just the homepage. The purpose of driving traffic to a specific page is two fold. The first reason is that it is best to optimize pages for unique keywords by spreading out the targeted keywords over several pages. The second reason is to send the searcher to the page of his or her interest and not require a user to navigate through your site to find the information he or she is looking for. If you notice that some pages are doing well and have a high amount of traffic versus other pages that are doing poorly, then you will need to make some changes. Most search engine optimization consultants leave the pages that have high traffic alone and work on the pages that need help. Readjust the keywords on the slow pages, build more back links to them and revise the copy. There is a lot one can do to improve each and every page of ones site.</p> <p>Referrers or referring sites statistics is an excellent way to find out which sites your traffic is coming from. Normally the top referrer is "no referrer", which means that the traffic is coming from people who enter in your URL into the browser's address bar. Directly under that you will find sites where your referring traffic is coming from. For many sites the second referrer will be from Google. You can track and see which search engines and sites are bringing in the most traffic. So if you have a link from a popular organizational site, you can drive a lot of traffic from that site. This statistic gives you the ability to determine your strong areas and weak areas as well as the sites you should focus on the most. By knowing that 10 visitors came from site A and 1 visitor came from site B, you are able to pull your listing (if it costs you money) from site B and focus on more sites like site A. In search engine optimization terms, if you know most of your traffic is coming from Google as compared to other search engines you can focus on optimizing the site for Google as opposed to other engines (keep in mind that Yahoo!, AOL and other popular search engines use Google's index).</p> <p>Most Web site statistics software comes with a way to monitor search engine driven traffic and the keywords or keyword phrases used to find your Web pages. By monitoring the amount of traffic delivered by specific keywords one can adjust his or her strategy to include more relevant keywords. For example, if you see that a service or product is popular to your customers but not popular in the keyword list then you should spend more time optimizing for a similar keyword that might drive traffic to those pages. In addition, if you have keywords that are not related to your site's copy then why waste your bandwidth, use this report to re-structure your keyword selection campaign.</p> <p>The last report, which really does not have much to do with SEO, is the browser and computer type report. This is generally important to keep track of when testing your site. Now that Netscape announced that it would no longer be releasing newer versions of its browser and Microsoft announced that is will not longer release Apple Internet Explorer browsers, the number of browser types have declined. It is however important to see what your current users are viewing your site in. If 80% of your Web users are using Windows computers with Internet Explorer 5, then you want to make sure that your site works with that configuration. And if 15% of your users are using Macintosh Safari browsers, you better make sure it works on that platform. It's the 1% or smaller that you might consider cutting corners on.</p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-5008512625008511088?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-2010465969008280012008-10-28T05:20:00.000+07:002008-10-28T05:20:00.435+07:00The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like <a href="http://www.irs.gov/" target="_blank">irs.gov</a> is easy because it is related to a large agency, but a small site like mine <a href="http://www.consumermortgagereduction.com/" target="_blank">consumermortgagereduction.com</a> would be impossible without the use of search engines. The task of finding a website that relates to a specific subject would be almost without the use of the search engine, yet they perform this task with relative ease using tools that may be unknown to most users of search engines. <p> The first of these tools utilize by search engines are web-crawlers; they search sites based on meta-tags, or the hidden descriptions of the site encoded in the head of the web page. By using web-crawlers to spider websites, the search engine does not have to search the entire webpage to return results, just the first few lines of code. The majority of the code web-crawlers spider is contained in the head section or top of the web page, and search engines use this information to list relevant search terms results. </p> <p> Meta-bots and Google-bots are used by search engines in the same way that web-crawlers are deployed, and the only difference is that bots read the first lines of text that is visible on the browser of the user. Meta-bots and Google-bots are useful in providing content oriented sites with a quick description of the site, and is use to match the relative words in a search engine query. </p> <p> The indexer is not a search engine par say, for example the largest indexer is Yahoo, which is not a search engine like Google that is a true search engine. A true search engine uses keyword searches to find website, whereas an indexer stores a link to sites based on categories. To submit a website for inclusion into an indexer the submitter has to find a relevant category that matches their website, but to submit to a search engine they only have to submit the site Universal Resource Listing or URL and the search engine deploys its web-crawler or bots to index the site. </p> <p> The search engine has become an intricate part of life, especially in the lives of students that utilize the web for research. Without the search engine the search for sites that contain the terms being searched for would almost be impossible to locate in a world of millions of websites. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-201046596900828001?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-15290472583913876912008-10-27T05:18:00.000+07:002008-10-27T05:18:00.910+07:00This article provides an overview of the main methods for a business website to achieve visibility and exposure via the leading search engines. Search engines are viewed in this regard as an additional and potentially leading channel for obtaining new clients and new business. <p> In the past two-three years there has been an immense progress in analytic and technological tools that help in mapping and understanding online user's behavior and trends across the internet. While internet usage rates have exploded in terms of growth, an even more important phenomenon is the growing willingness of users to perform financial transactions over the internet. This is mainly a result of the growing sense of security and familiarity that people have towards the internet medium. </p> <p> With the improvement in tracking and analysis, comes the realization of the business importance of a significant and targeted presence at the leading search engines i.e. Google, Yahoo, MSN, AOL and few more. This article will try to present the options available for businesses to utilize the search engines as a profitable and growing advertising channel. </p> <p> <strong>Why search engines?</strong> </p> <p> As the main tool for finding information over the internet, search engines link tens of millions of web users with the information, products and services they are looking for. As far as acting as a user gateway, many surveys indicate that search engines are responsible for 85%-90% of new website entries. </p> <p> The advantage of the search engine channel over other advertising channels is that the information served to the user is actively invoked by the user himself, instead of being exposed in an aggressive manner (and against the user's will in many cases) to advertisement channels such as TV, radio, newspapers, email marketing, banner popup and so forth. With search engines, the user initiates the contact, which essentially improves the conversion ratio: the number of times a listing such as a link/ad/banner has been shown (or number of impressions) divided by the number of clicks on that link/ad/banner. Conversion ratios are substantially higher in search engine channels in comparison to most if not all other online advertising channels. </p> <p> Companies that neglect to realize the opportunities and changing behavior patterns of web users will lag behind while their competitors, who nowadays take advantage of the search engine opportunity, capture a greater search engine market share. </p> <p> <strong>Search Engine Marketing Options</strong> </p> <p> There are two main options for marketing a website through search engines: </p> <p> <strong>1. </strong>Investment of resources on Search Engine Optimization (SEO) of a website with the goal of achieving high rankings in "organic" (or "natural") search engine results of search engines. Organic search results are those that the engine has found as being relevant for the input search query; the results are ordered by rank of relevance. </p> <p> Search engines are constantly "crawling" the net for retrieval and archiving of new web documents, updating currently indexed pages and rankings and evaluating web page relevance for different search queries. Organic search results are not up for sale and their visual presentation on the search engine results page (SERP) varies between different search engines. </p> <p> <strong>Search engine Optimization (SEO) is process that involves:</strong> </p> <p> <strong>a.</strong> Exposing the majority of the website's pages and content to the search engine crawlers, allowing them to index as much of the site content as possible in their databases. This may include a link building campaign in order to generate certain links that point to the website's pages.<br /> <strong>b.</strong> Writing and constructing the contents in a way that will render it highly relevant by the search engine, for a select number of targeted search strings, carefully chosen to target the website potential audience. </p> <p> Selection of the targeted terms is an important part in the SEO process and there are some good statistical-based tools to assist with this step. The technical implementation of the SEO process varies from website to website according to the: nature of the website, specific marketing and editorial guidelines, amounts and quality of content, the structure of internal linking and flexibility of the design patterns. Professionally executed SEO should not usually impede on the user experience and, in most cases, actually adds value to users as useful content is added, site navigation improves and pages become compatible with a greater number of browsing applications and devices. </p> <p> The SEO process also includes a link building campaign in which incoming links to a target page are established on other web pages. Search engine algorithms put an emphasis on topic-related incoming links from sources considered by them to be of high-value or authority on a given topic. The logic behind this evaluation system is that any link from site A to site B is a "vote" from site A to site B, hence the more "quality" votes that a website receives - it is probably more valuable and thus should be given a priority over sites with less votes, all other parameters are equal. Moreover, a "vote" from a source that is considered to be from the same or related topic is better than a "vote" from a source belonging to an unrelated topic. Thus, it is possible that even one link from Yahoo! Finance to a website of financial services provider would be better than 100 links from pages that provide information about, say, cars. </p> <p> Obtaining significant placements in competitive online markets is impossible without a considerable amount of quality, topic-related, incoming links. </p> <p> <strong>2. </strong>The second main option for exposure at search engines is buying text advertising presented alongside the organic results in the SERP. The payment is by the bid method. The buyer bids for specific search terms and any click on the ad (referring the clicking user to the buyer's site) costs the advertiser the amount of the bid. This pricing model is known as CPC - Cost per Click and the advertising method is known as PPC -Pay per Click. The leading suppliers are Google, with their Google Adwards program and Overture, owned by Yahoo. There are also other advertising models such as PPI - Pay per Inclusion, where the advertiser pays for impressions and not clicks. However, the dominant model today is PPC. </p> <p> The visual presentation of the ads in the SERP has a strong impact on CTR (Click through Rate). Moreover, the words of the ads can make or break an ad. </p> <p> <strong>Visual presentation of results and ads in the search results page</strong> </p> <p> The visual layout of the organic and paid listings/ads in the SERP has a strong impact on the effectiveness of both. Leading search engines such as Google and Yahoo! distinguish between the two types a highly-visible manner. Google gives priority to organic results and displays them on the (more valuable) left-hand side, covering about two thirds of the screen width. The sponsored results are smaller, displayed on the right hand side. And no more than 2 sponsored results are displayed above organic results. On the other hand, Yahoo! displays up to 5 sponsored links (those with the highest bids) above organic results. Like Google, Yahoo! also displays sponsored links on the right hand side. Still, Yahoo! distinguishes between organic and paid listings in a clear visual manner. </p> <p> All in all, there is an attempt by the search engines to balance between two goals. The first is providing value to the user by displaying the organic results which the engine found as the most relevant for the user's query. The second is to generate revenue from clicks on paid ads. In essence, Google currently tends to favor its users' need to find relevant information while Yahoo gives more weight to paid listings in order to maximize revenues. </p> <p> <strong>Search engine optimization vs. PPC </strong> </p> <p> So what is the best course of action for when formulating a winning search engine promotion strategy? Investing in search engine optimization? Or in PPC campaign? In both? </p> <p> In general, the answer will be derived from the urgency of the need to generate traffic, the advertising budget and limitations, which include the search engine friendliness of the website's design as well as the available content that can be optimized. In most cases, the best strategy is mixing both and in any case - results need to be measured and managed in order to maximize the return on investment (ROI). </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-1529047258391387691?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-40106454508366157682008-10-26T05:17:00.000+07:002008-10-26T05:17:00.404+07:00<div class="article_content_2"> <p> Like so many other search engine optimization agents, we, too, have found all ranking checkers we tested, including the market leaders, to be highly inaccurate at times, though not consistently so, which of course only makes matters worse. And which is why we finally resorted to writing our own server based, customized solution. </p> <p> <img class="f12" src="http://www.webdesign.org/img_articles/1501/Google.jpg" alt="Google.com" width="286" height="101" /> </p> <p> However, when determining a web site's search engine ranking, there's another fairly important issue to consider as well: search engine index flux. Take Google as an example: depending on whether you check rankings on "<a class="blue" href="http://google.com/" target="_blank">google.com</a>", "<a class="blue" href="http://www.google.com/" target="_blank">www.google.com</a>", "<a class="blue" href="http://www2.google.com/" target="_blank">www2.google.com</a>" and "<a class="blue" href="http://www3.google.com/" target="_blank">www3.google.com</a>" *and* depending on which phase in their ongoing reindexing run you happen to hit, results may differ dramatically. (This applies to linkage checks, too, btw.) There's actually only a fairly short phase in any given calendar month when results on both "google.com" and "www.google.com" will be consistent. The situation is quite similar with </p> <p> <strong>AltaVista, Inktomi and other contenders.</strong> </p> <p> Traffic load, load balancing measures, indexing runs spread across hundreds if not thousands of web servers (Google is famed to work with 10,000+ Linux boxes!), ongoing ranking jobs, time of day, etc. are all factors which may skew results or make them fairly unreliable, especially in a scenario where you may have to illustrate a given ranking when presenting your services to potential clients. </p> <p> This is something SEO clients should be educated about very early on in the process to avoid possible loss of credibility and confidence. </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-4010645450836615768?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-79176775275331934802008-10-25T05:16:00.000+07:002008-10-25T05:16:01.288+07:00Tired of the search engine optimization game? Lots of webmasters are, today the Internet is more a big shop than the information library it became so popular for. This of course means that there are hundreds if not thousands of site's competing for the same customers. <p> Search engines play a very big part in weather company A or company B gets a visitor and potential customer. Webmasters and Internet marketer's know this and hence competition for search engine traffic is fierce. These days it's almost impossible to keep up with the search engines, one day your site could be near the top, the next day your competition could be there and you could be gone completely. </p> <p> However one particular method is being used by webmasters to enable their sites to rank high and stay high. The method is highly controversial and risky, it's called search engine cloaking. </p> <p> <strong> So what is search engine cloaking? </strong> </p> <p> Search engine cloaking is a technique used by webmasters to enable them to get an advantage over other websites. It's works on the idea that one page is delivered to the various search engine spiders and robots, while the real page is delivered to real people. In other words, browsers such as Netscape and MSIE are served one page, and spiders visiting the same address are served a different page. </p> <p> The page the spider will see, is a bare bones HTML page optimized for the search engines. It won't look pretty but it will be configured exactly the way the search engines want it to be for it to be ranked high. These 'ghost pages' are never actually seen by any real person except for the webmasters that created it of course. </p> <p> When real people visit a site using cloaking, the cloaking technology (which is usually based on Perl/CGI) will send them the real page, that look's good and is just a regular HTML page. </p> <p> The cloaking technology is able to tell the difference between a human and spider because it knows the spiders IP address, no IP address in the same, so when an IP address visits a site which is using cloaking the script will compare the IP address with the IP addresses in its list of search engine IP's, if there's a match, the script knows that it's a search engine visiting and sends out the bare bones HTML page setup for nothing but high rankings. </p> <p> So Once a list of all the search engines spiders IP addresses have been stored, it's simply a case of writing a script that says something like: - </p> <p> If IP request = google(Spider IP) then show googlepage.html <br /> If IP request = unknown (other user) then show index.html </p> <p> So, when the Google spider comes to visit the site, it will be shown a page that is optimized with keywords, meta-tags and optimized content. Because the page is never seen by a casual user design is not an important issue. When a user comes to the site, the server performs the same check and finding that the IP address does not match any in its list, shows the standard page. </p> <p> Cloaking is also a great way of protecting the source code that's enabling you to rank high on the search engines. Ever read a search engine ranking tutorial that recommends you to model your keyword density, layout, etc on pages that are already high ranking? </p> <p> Well technically that's stealing and your competition might want to do it to you some day, with cloaking however you can protect your code because when your competition visits they will be sent to the regular page and not the page that's giving you precious good rankings. </p> <p> <strong>Different types of cloaking </strong> </p> <p> There a two types of cloaking, The first is called User Agent Cloaking and the second is called IP Based Cloaking (discussed above). IP based cloaking is the best method as IP addresses are very hard to fake, so your competition won't be able to pretend to be any of the search engines in order to steal your code. </p> <p> User Agent Cloaking is similar to IP cloaking, in that the cloaking script compares the User Agent text string which is sent when a page is requested with it's list of search engine names (user agent = name) and then serves the appropriate page. </p> <p> The problem with User Agent cloaking is that Agent names can be easily faked. Imagine Google introducing a new anti-spam method to beat cloakers, all they need to do is fake their name and pretend they are a normal person using Internet explorer or Netscape, the cloaking software will take Google's bot to the non - optimized page and hence your search engine rankings will suffer. </p> <p> User Agent cloaking is much more riskier than IP based cloaking and it's not recommended. </p> <p> <strong>Conclusion</strong> </p> <p> Search engine cloaking is not as effective as it used to be, this is because the search engines are becoming increasingly aware of the different cloaking techniques being used be webmasters and they are gradually introducing more sophisticated technology to combat them. However in saying that cloaking can benefit your search engine rankings, it's just a matter of being careful. </p> <p> I would recommend you visit the article entitled SE Optimization and try regular search engine optimization first, if after a few months you are still not seeing good results then you should consider using cloaking technology. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-7917677527533193480?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-73821086621222855382008-10-24T05:13:00.000+07:002008-10-24T05:13:00.806+07:00<div class="article_content_2"> <p> Your website's ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines. </p> <p> The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine's index. </p> <p> The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a search engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception. </p> <p> Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links "bad neighborhoods." </p> <p> You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven't linked to a bad neighborhood. </p> <p> The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at <a href="http://toolbar.google.com/" target="_blank">toolbar.google.com</a>. You will then see that most pages are given a "Pagerank" which is represented by a sliding green scale on the Google toolbar. </p> <p> Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection. </p> <p> <img class="f12" src="http://www.webdesign.org/img_articles/1493/Protecting-Your-Search-Engi.gif" style="border: 1px solid rgb(195, 195, 195);" alt="Protecting Your Search Engine Rankings" width="400" height="74" hspace="5" /> </p> <p> There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page. </p> <p> Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords. </p> <p> Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye - but the eye of search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page's link ranking. </p> <p> Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text - splat! the page is penalized. </p> <p> The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page - ever! </p> <p> Another potential problem that can result in a penalty is called "keyword stuffing." It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called "Keyphrase Density" to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site. </p> <p> This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering - unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is "renters insurance," be sure you don't use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page. </p> <p> The final potential risk factor is known as "cloaking." To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you… cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is "cloaked" because it is invisible to regular traffic, and deliberately set-up to raise the site's search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page's ranking to the top of the list. </p> <p> It is natural that search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as "pagejacking." This kind of shielding is unnecessary these days due to the use of "off page" elements, such as link popularity, that cannot be stolen. </p> <p> To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk. </p> <p> Just as you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings. </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-7382108662122285538?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-78611222027749402912008-10-23T05:09:00.000+07:002008-10-23T05:09:00.599+07:00In this article I show you how to justify a search engine optimization budget to your VP of Marketing, CFO, President, or CEO. <p> If you're a marketing manager, I'm sure you use all the weapons at your disposal to achieve your sales and profit targets. </p> <p> Every banner advertising, direct email advertising, lead generation, magazine advertising campaign requires a proposal to justify the investment. </p> <p> But what about search engine optimization? How do you justify the investment to your VP of Marketing, CFO, President, or CEO. And how do you quantify the value of search engine traffic? </p> <p> Well, first take a look at these statistics. </p> <p> Jul 05 2000: Forrester Research reported that over 80 percent of Internet users reach sites through search engines. </p> <p> This means if your Web site doesn't attract 80 percent of your visitors from search engines, you're losing out on a lot of search engine traffic. </p> <p> Feb 14 2001: A study from NPD Group found that search listings are more effective than standard banner or button advertisements when it comes to brand recall, favorable opinion rating and inspiring purchases. </p> <p> In unaided recall, search listings outperformed banners and buttons by three to one, and more than twice as many people gave a more favorable opinion of companies in the top three search positions than those featured in ads. </p> <p> The study also found that 55 percent of online purchases were made on sites found through search listings, while a mere 9 percent were on sites found through banner ads. </p> <p> Again, if your sales from search engine traffic accounts for less than 55 percent of your total sales, you are missing out on a lot of potential customers. </p> <p> So how do you justify the investment of either outsourcing your search engine optimization campaigns or employing a search engine optimization specialist to do it in-house? </p> <p> Well, let me speak from my own experience. </p> <p> I managed the search engine optimization for my old company's Web site, www.iBoost.com. I spent a month optimizing over a thousand web pages. </p> <p> The result was that in total I obtained over 2,000 top 30 rankings in the major search engines and web directories. </p> <p> This helped grow the site traffic by 33%, which translated to an extra 400,000 visitors and 8 million page views a month. </p> <p> Based on those figures, one top 30 position generated on average 200 visitors a month, or 2,400 visitors over the course of a year. </p> <p> The initial optimization campaign was actually carried out back in October of 2000. But the web pages still command somewhere in the region of 1,800 to 2,000 top 30 positions. </p> <p> So your rankings never really disappear from the index, once you have established your positions. They may move up or down the index, but they don't usually drop off the top rankings completely, for no apparent reason. </p> <p> Before the online ad market softened, my old company could command up to $25 per thousand banner impressions. So, the extra 8 million monthly page views could have generated as much as $200,000 in revenue, per month. </p> <p> Since my company didn't sell any products or services on the web site, I can only imagine how much revenue could have be generated by the extra 400,000 monthly visitors. </p> <p> <strong>How To Calculate What Your Visitors Are Worth</strong> </p> <p> Some search engine optimization firms charge on a pay-for-performance basis. For example, one search engine optimization company used to charge $85 for a top 10 ranking. You may have come across this company. </p> <p> A top 10 ranking would almost definitely produce more click throughs than a top 30 ranking. If we use the figure of 200 monthly visitors for a top 10 ranking at a cost of $85, the cost of each visitor would be 42 cents. </p> <p> Not bad. But don't forget that once you achieve a top position, little effort is required to maintain that position. So, in reality, it could generate as many as 2,400 visitors in a year. At $85 for a top ranking, this equates to just 3.5 cents for each visitor coming from a top 10 listing. </p> <p> Analyze your log files. How many visitors do your top 30 search engine positions bring in each month? Now multiply the average of number of monthly visitors these search terms bring in by 12. This is your average return-on-investment of each top position for a whole year. </p> <p> So for example, let's say you get 20 top 30 positions, and they bring in an average of 200 visitors a month. </p> <p> Top 30 Positions 20 <br /> X <br /> Visitors 200 <br /> X <br /> Months 12 <br /> --- <br /> Total Visitors 48,000 </p> <p> Now if you set a budget to acquire 20 extra top 30 positions, you would increase your search engine traffic by 48,000 visitors. </p> <p> If we take the rate of $85 for each top 10 position that Coastal Site charges, 20 top positions would set you back $1,700. </p> <p> $1,700 / 48,000 visitors = 3.5 cents per visitor </p> <p> How much does it cost you to acquire a visitor at present? Probably somewhere in the 25-50 cent range. </p> <p> Top positions in pay-per-click search engines, such as <a href="http://www.overture.com/" target="_blank">Overture</a>, cost as much as $5 to $6 a visitor. According to Overture, the average price its advertisers paid for a visitor was 30 cents, during the second quarter of 2002. </p> <p> Based on our calculations above, the cost of acquiring a search engine visitor is as low as 12% of what it costs to acquire a visitor at Overture. </p> <p> As you can see, search engine optimization clearly produces an excellent return-on-investment. </p> <p> Don't forget that search engine positioning is effective, because the traffic is very targeted. Prospects who find your site through search engines are actively looking for information on products and services just like yours. </p> <p> <strong>Search Engine Optimization Is A Science</strong> </p> <p> Just like other forms of marketing and advertising, search engine optimization requires persistence and a lot of testing. </p> <p> The optimization process is complex and time-consuming. You're trying to align your Web pages with the ranking algorithms of the search engines, while at the same time trying to out-smart your competitor's optimizers. </p> <p> But the fact remains, search engine optimization is cost effective, and should not be ignored. </p> Now go convince your VP of Marketing, CFO, President, and CEO of this fact!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-7861122202774940291?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-56910144403342194632008-10-22T05:07:00.000+07:002008-10-22T05:07:00.758+07:00Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that's all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR and just how do you obtain that high six and above? Its called, a great website! That's it, no more, no less. Anyone who has a great website, with information that others find useful, exciting and refreshing, will generally have a high PR. Why? Because its an informative website that people like and will happily spend their time browsing. Often, browsing leads to spending. <p> If people like your website, simply because the information and content appeals, users will link to your website just because they like it; not because it is made from flash or has some unbelievable design to it. That should be your focus with any website. So, what is marketing then? Stay with me for a second. Definition of marketing is; the promotion and selling of products and services! The definition of marketeer is; a person who sells goods or services in a market. Now with that in hand, your website is a MARKETPLACE. The definition of marketplace is; a competitive or commercial arena. How does that grab you? A competitive or commercial arena is why you need to have a website that stands out from the crowd. </p> <p> Everyone is providing something; whether for free or with some cost involved. All are exchanging information, or selling products or services. They are all aimed to appeal to your senses, keep you browsing or finally buying, well some anyway. If your competition has a very informative website, then you need to have more information and something new that enhances the product, service or information. The free thing is well overdone on the Internet and doesn't appeal to many anymore. People are not stupid. They want quality information and value for money. That is the bottom line of any successful business focus these days, not just dollars and cents. </p> <p> If you can make a website that attracts interest, then you will gain a good PR. You can reciprocate links and pay for inclusion until the cows come home, but if nobody is visiting, then all of your efforts are for nothing. You can have the best PR and still not rank well. On the other hand, you can have very little PR, and still rank like a champion within the search engines because people are staying upon your website and visiting often for more information. It must be said, that a high PR will not happen overnight. With lots of work, exposure and time it will happen. Good information and good marketing will bring many visitors, converting into sales and/or a quality website sustaining a great Page Rank. </p> <p> Australian owned and operated business, anthonyparsons.com performs website optimization, submission and marketing services to the Global community. Catering to best suit most SEO budgets. <a href="http://search-engine-optimisation.anthonyparsons.com/" target="_blank">search-engine-optimisation.anthonyparsons.com</a> </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-5691014440334219463?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-85321835027076017922008-10-21T05:05:00.000+07:002008-10-21T05:05:01.334+07:00<div class="article_content_2"> <p> The smart Internet marketer knows that she must go beyond the search engine to produce good quality traffic. Search engines do help but they are not a panacea. They're simply a lazy way to do so with results that can often be mediocre at best. </p> <p> Unquestionably, obtaining a favorable, highly visible position on search engines is both an art and a science. Unfortunately, the Internet is replete with marketers who rely quite heavily on search engines alone for building their traffic or, worse yet, on search engine tactics that amount to meager results. </p> <p> I'm far from being a search engine expert. But, I'd like to give you some of my own tips and tricks that have helped me and could benefit your overall search engine strategy, or at the very least enlighten you and hopefully dispel some myths. </p> <p> First, successful Internet marketing is not a single process -- or a simple one, for that matter. It is a combination of multiple principles, strategies and tactics that are, either directly or indirectly, focused on three essential elements: </p> <ol><li>Building traffic, </li><li>building trust and </li><li>building sales. </li></ol> <p> Every single marketing activity you perform must revert to, result in or improve upon any if not all of the above three guiding principles. The less you adhere to any one rule, the more attention, time and energy that rule will demand of you. </p> <p> Here's an example: will top positioning on the search engines bring you a lot of traffic? Ostensibly, the answer is "sure." But the more important question to ask is: will that traffic be qualified for, and interested in, what I have to offer? </p> <p> And therein lies the key: should your website be ranked higher based on a broad, general keyword? No. Granted, generic words may generate a lot of traffic. But keep in mind that the more generic the keyword is, the more generic the visitor will be. </p> <p> The quality of your traffic hinges greatly on the quality of the manner in which your site was discovered. Similarly, the quality of your search engine traffic hinges greatly on the quality of the keywords under which your site was ranked. </p> <p> I agree that the above may appear overly simplistic. But you would be amazed to learn how many people try to rank higher on the engines using single, generic keywords in order to produce an abundant quantity of traffic, which in the end will never be qualified for, or genuinely interested in, what is offered. </p> <p> Some proponents argue that search engines drive up to 75% of the Internet's traffic. While true, it is somewhat misleading. When you distribute that traffic among 30 million websites, it amounts to little per site, while keeping in mind that only a handful of websites is relevant to any given search and that an even smaller number enjoys the majority of this traffic. </p> <p> About 85% of people using search engines leave after the first two search result pages given. Unless a site is located in the top 10 or 20 listings, search engines will never be helpful. So, how do you become visible (i.e., in the top 20) in a way that it generates targeted, qualified traffic to your site? </p> <p> The key to obtaining optimal ranking is through more audience- targeted keywords. And note that I used the word "optimal" and not "top," here. Achieving top rankings requires hard work and persistence. Since search engines change sporadically, there is no rock-solid way of doing it that works all the time. </p> <p> <img class="f12" src="http://www.webdesign.org/img_articles/1513/Simple-Search-Engine-Savvy.gif" style="border: 1px solid rgb(195, 195, 195);" alt="Simple Search Engine Savvy" align="right" vspace="5" width="200" height="124" hspace="5" /> The Pareto Principle (also called the "80:20 Rule") applies to search engines, too. Vilfredo Pareto, an Italian economist and sociologist (1848-1923), studied the distribution of wealth in a variety of countries in which he discovered a common thread: about 80% of the wealth in most countries was controlled by a predictable and consistent minority (about 20% of the people). </p> <p> Since then, his rule has been applied to other areas, such as 80% of the results are produced by 20% of the people (or the activities). Applied to search engines, it means that only 20% of your efforts will yield 80% of your results. It also means that 80% of your traffic will stem from 20% of search engines. </p> <p> Therefore, forget broad, generic keywords or expressions. Look at it another way: the more targeted the keyword is, the more targeted the visitor will be. To help you, read <a href="http://successdoctor.com/articles/article79.htm" target="_blank">successdoctor.com</a> and check out the "Targeting Model." In the same way, attract quality traffic by choosing keywords that are: </p> <ul><li>audience-specific, </li><li>audience-related or </li><li>audience-oriented. </li></ul> <p> The same goes for checking your visibility. If you use web- based services or software that analyze your position in the search engines based on specific search words or terms, you could be misled if you use generic or untargeted keywords. </p> <p> But using market- or product-oriented keywords can make a big difference, which offers another reason why niche marketing is vitally important on the highly competitive Internet. The more niche-specific you are, the less competition you will have -- including competition on the engines fighting for top spots. </p> <p> You sell cars. But let's also say you sell a specific kind of car (such as sports cars). Let's also say your car (let's use the Porsche as an illustration) is intended for an audience in which you specialize (let's say yuppies, like recent graduates of medical and law schools, and now high tech schools). </p> <p> However, unlike the generic word "car" your chances of being in the top 10 position will be greater with words like: </p> <p> "Sports cars, Porsche, red cars, racing, GT, Boxter, car parts and accessories, engineering, classics, 911, Coupe, Carrera, Cabriolet, fast engine, horsepower, racetracks, motor, motorsports, driver, spoiler, travel, automobiles, autos, vehicles, recent graduates, University, doctors, lawyers, affluence, prestige, speed, toys, gears, money, ego, new, German, Mission Impossible 2, Tom Cruise, etc." </p> <p> Before we go any further, let me explain why some words were included in the above example. Remember: I mentioned earlier that your keywords or phrases should be 1) audience-specific, 2) audience-related or 3) audience-oriented (when you follow the targeting model mentioned earlier). </p> <p> Each concentric circle defines, in order, a specific target level: 1) the center being one's core market, 2) the middle layer being the industry itself or other related fields, and 3) the outer perimeter being extended, augmented or unrelated fields, such as unrelated websites frequented by your market. </p> <p> Naturally, you may place center and middle level keywords into your meta tags, including your title, description and keywords tags. Validate your meta tags by using free services like Meta Scanner at <a href="http://www.submitcorner.com/Tools/Metascan/" target="_blank">submitcorner.com</a> or Meta Analyzer at http://www.scrubtheweb.com/abs/meta-check.html. </p> <p> The third level is also important. In fact, some third level words appear in the preceding Porsche example, and a few are totally unrelated to the website, product or business (e.g., "Tom Cruise" or "Mission Impossible 2"). These words are far from generic but they can attract a large number of visitors. </p> <p> However, if these trademarks were included within your meta tags, it could put you in legal hot water. Therefore, the question is: "How does one circumvent these restrictions?" </p> <p> <strong>The answer is simple: add more content!</strong> </p> <p> Possibly because of the proliferation of automated, irrelevant doorway pages, search engines are relying less and less on the keyword meta tag. In a recent issue of "Web Marketing Now," which can be found at <a href="http://www.webmarketingnow.com/" target="_blank">webmarketingnow.com</a>, Jerry West mentions trials he conducted as to test search engines' recognition of the tag. Says West citing the results of his research: </p> <p> "AltaVista and Infoseek read the keyword meta tag [but] all other major search engines ignore it. In fact, our testing has determined that by using the keyword tag, it could be preventing your page from being indexed by AltaVista." </p> <p> West suggests to focus on keywords within the body text rather than the keyword meta tag. Some engines recognize words in the first lines of the body text and even each paragraph. In fact, West continues: "AltaVista is known to ignore any phrase in your keyword tag that isn't also used in your body text." </p> <p> By constantly adding fresh content to your site, you not only increase its value and "stickiness," but also, as a byproduct, increase the number, frequency and relevancy of keywords and phrases. In fact, unlike redirected, keyword-stuffed doorway pages, additional content will become doorway pages for you. </p> <p> New content naturally increases your keywords. Write articles about your industry or area of expertise. Post news about your firm or product. Publish articles from other industry experts. Add press releases about anything new. Include a directory of favorite (and related) links or topics. And I can go on. </p> <p> You may ask: "So, what about the Porsche example?" A year ago, Porsche issued a press release regarding their new association with Paramount Pictures. If you have seen "Mission Impossible 2," you may have recognized the 911 Carrera Cabriolet driven by Cruise. Of course, the press release was posted online (see <a href="http://us.porsche.com/english/news/pressreleases/000704.htm" target="_blank">us.porsche.com</a>.) </p> <p> <img class="f12" src="http://www.webdesign.org/img_articles/1513/content-no-frame.gif" style="border: 1px solid rgb(195, 195, 195);" alt="Simple Search Engine Savvy" width="300" height="273" hspace="5" /> </p> <p> Without the need for adding these popular keywords directly in Porsche.com's meta tags, search engines will likely recognize the words "Tom Cruise" and "Mission Impossible 2" as keywords within Porsche.com's press releases and body documents. </p> <p> I'm neither a legal expert nor do I pretend to be one. And I'm not a search engine expert, too. But what I do know comes from personal experience: like my friend Jim Daniels, as my article archive grew traffic grew proportionately (without any additional marketing, too). </p> <p> (Incidentally, if you would like to know more about meta tags and how they work specifically, read an informative tutorial located at <a href="http://www.aim-pro.com/helpfiles/metatags.html" target="_blank">aim-pro.com</a>. And for the latest tips, updates, changes, news and tricks on most of the search engines, visit <a href="http://searchengineworld.com/" target="_blank">searchengineworld.com</a>.) </p> <p> While keywords should be focused and targeted, remember that keywords alone do not promise higher rankings. Keyword density and relevancy, along with link popularity, are also important, especially with human-reviewed or human-compiled directories. </p> <p> But human-compiled directories are not alone. Just as software programs are regularly updated with newer and better versions, search engines are becoming more and more sophisticated, too. </p> <p> "We look at half a dozen factors in ranking," said Don Dodge, AltaVista's Director of Engineering in an interview with Danny Sullivan, the brain behind <a href="http://www.searchenginewatch.com/" target="_blank">searchenginewatch.com</a>. "The words on the page, their frequency and their position on the page are still among the most important factors." </p> <p> Keyword density is the ratio of keywords to the total number of words on a web page. In other words, it is the number of a particular word appearing in all the different locations (such as the various tags -- meta, comment, alt and header tags -- and the body text) divided by the total number of words. </p> <p> However, the overly repetitious use of keywords is also known as keyword or index spamming, or "spamdexing." This practice might cause some search engines to reject your site, ban your domain's IP or, in some cases, penalize it by giving it a much lower ranking than what it would have otherwise deserved. </p> <p> Keep the keyword frequency to 3-8% of total words. Spamdexing also consists of tricking the search engines and their spiders by hiding repetitious, misleading or irrelevant keywords often in nefarious ways (such as using the same background color for the font). Nevertheless, avoid spamdexing altogether. </p> <p> Moreover, one factor that's becoming increasingly important is link popularity. Because of the growth of irrelevant, keyword- dense, automatically generated doorway pages, and in an effort to "clean house," more and more engines use link popularity. (For example, sites generally do not link to doorway pages.) </p> <p> Above all, focus on your audience and use keywords that cater to them specifically. You might ask, "What if I am outranked, even with targeted keywords?" If so, use tools to suggest the best keywords, check your popularity and analyze competitors. </p> <p> For example, keyword suggestion tools can help you find good, targeted keywords, such as <a href="http://www.keywordwizard.com/" target="_blank">keywordwizard.com</a> or <a href="http://www.wordtracker.com/" target="_blank">wordtracker.com</a>. Then, open an account with The Informant (now Tracerlock) at <a href="http://www.tracerlock.com/" target="_blank">tracerlock.com</a>. </p> <p> It's a free service that will save search engine queries, monitor them periodically and send you email whenever there are new or updated pages. It will also compare your site with other URLs. The key is not to use URLs of assumed competitors but to use actual search engine URLs that outrank you. </p> <p> Another tool is <a href="http://keywordcount.com/" target="_blank">keywordcount.com</a>. It's a free service that will analyze the density of your top keywords or phrases. Also, it will compare your results against those of a second URL -- preferably one that outranks you on the search engines, particularly under targeted keywords. This will reveal a lot. </p> <p> You can even use Tracerlock and Keyword Count together, where you compare the density of a specific word and then enter the two URLs (yours and the URL of your competitor) on Tracerlock as websites you will be monitoring. It will email you the top results it found and the specific ranking of sites monitored. </p> <p> Finally, if you want you can repeat the entire process for all the other search engines and for specific pages on your site. And if a new competitor appears, add the new URL and keywords retrieved from Keyword Count in your Tracerlock settings. (Or open a new account for other URLs -- after all, it's free.) </p> <p> As you improve your optimization, whether it's through better meta tags or simply adding more content, over time you should also see some improvement in your rankings. Regardless, you will at least have a list of keywords from which to work. </p> <p> Now, what happens if your rankings do not improve? Remember that keywords are not alone. Therefore, the next step is to visit Link Popularity at <a href="http://linkpopularity.com/" target="_blank">linkpopularity.com</a>. It's a free service that will query the search engines on how many sites are linking to yours. Try it will all URLs (yours and those of your competitors). Then, compare the results. </p> <p> This will provide you with some insight as to how the search engine prioritizes link popularity in its algorithm. And if it's high, then you know you have some work to do. But once you've boosted your link popularity, and if your rankings do not improve, the next step is to see how much traffic those outranking URLs actually get, and to compare them with yours. </p> <p> Download the Alexa browser add-on from <a href="http://alexa.com/" target="_blank">alexa.com</a>. It's a free tool that allows you to retrieve information about any site you visit (e.g., freshness, speed, contact information, link popularity and, most importantly, estimated traffic). </p> <p> Incidentally, keep in mind that Alexa's traffic indicator is not an empirical metric. It's based on visits by Alexa users only. But it is nonetheless quite insightful as you can easily extrapolate the numbers to estimate a site's actual traffic. </p> <p> Alexa, Tracerlock, Link Popularity, Keyword Wizard and Keyword Count will give you some clues as to how your competitors are doing and why they are outranking you. And they will also give you ammunition in your efforts to achieve higher rankings. </p> <p> But more important is the rule mentioned at the beginning of this article, which is to focus on building traffic, building trust and building sales. If your efforts do not in some way result in or improve upon these areas, forget them. They will waste more of your time than working with search engines will. </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-8532183502707601792?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-85809779303010895722008-10-20T05:03:00.001+07:002008-10-20T05:03:00.495+07:00In this article I discuss seven illegal, or almost illegal, search engine optimization and related techniques. <p> <strong>1. Trademarked Keywords In Domain Names</strong> </p> <p> If you're thinking of registering a domain name that includes a trademarked keyword, think again. </p> <p> Using someone else's trademark to attract customers is illegal. It violates federal trademark law, which prohibits the use of someone else's trademark, if it causes a "likelihood of confusion" among consumers. </p> <p> Take Yahoo for example. They objected to 37 registered domains, including AtlantaYahoo.com, DCYahoo.com, Jahu.com and Yhu.com. Read the <a href="http://www.computeruser.com/news/00/04/28/news4.html" target="_blank">full story</a>. </p> <p> <strong>2. Trademarked Keywords In META Tags</strong> </p> <p> It's not necessarily illegal to use trademarked keywords in your META tags. But you could get sued, and people have. </p> <p> It all depends on why and how you are using the trademarked keywords. If you used the keywords in what is deemed a deceptive manner, then you're likely to lose your case. </p> <p> However, there has been one instance of a defendant who proved to the judge that she had a legitimate reason to use the trademarked keyword. Read the <a href="http://www.searchenginewatch.com/resources/metasuits.html" target="_blank">full story</a>. </p> <p> Here's a short story to illustrate the seriousness of using trademarked keywords in META tags. </p> <p> I had a client who included the trademarked brand name of a competing product in one of his Web page. </p> <p> One day, he received a letter from the lawyer acting on behalf of the trademark owner in question. </p> <p> The letter stated: </p> <p> "Use of [trademarked term] constitutes federal false advertising, trademark infringements, state unfair competition and is deliberately designed to trade on [trademarked term] reputation and goodwill. Placing the term, [trademarked term], in the keywords and META tags of your site inappropriately and unlawfully draws Internet users to your site." </p> <p> They threatened to sue, unless my client removed the trademarked terms from the META tags. Naturally, we obliged! ;o) </p> <p> What was surprising was that we could use the trademarked terms in the visible page body. So we kept the trademarked keywords in the page body. </p> <p> <strong>3. Pagejacking</strong> </p> <p> Pagejacking is copying someone else's web page and submitting it to the search engines as your own, in hopes of getting high rankings. Quite often pagejacking also involves <a href="http://www.mikes-marketing-tools.com/marketing-tips/advanced-optimization.html#cloaking" target="_blank">page cloaking</a>. </p> <p> Pagejacking is no more than stealing copyrighted content. It beats me why people would be so dumb as to try this technique. Don't try it. You will be caught sooner or later. </p> <p> <strong>4. Deep Linking</strong> </p> <p> Deep linking is the practice of providing a link directly to specific content on a web site's sub-page, instead of linking to its home page. </p> <p> On July 5, 2002, the Bailiff's Court of Copenhagen ruled in favor of the Danish Newspaper Publishers Association, which claimed that Danish company Newsbooster violated copyright laws by "deep linking" to newspaper articles on some Danish newspapers' web sites. </p> <p> The argument is that in bypassing the newspapers' home pages, Newsbooster links deprive them of advertising revenue. Further, they asserted that Newsbooster is in direct competition with newspapers. Read the <a href="http://www.wired.com/news/politics/0,1283,53697,00.html" target="_blank">full story</a>. </p> <p> <strong>5. Deep Linking Without Permission</strong> </p> <p> If a site you are linking to has stated that linking is prohibited, or requires permission first, then don't link to them. If you do, you're asking for trouble. </p> <p> <strong>6. Trademarked Keyword Advertising</strong> </p> <p> Thinking of bidding for competing trademarked keywords in search engines? Think again! </p> <p> In January 1999, Estee Lauder sued iBeauty and Excite@Home, saying its trademarks were violated when iBeauty's ads were presented during searches for Estee Lauder trademarked keywords. </p> <p> When a person searched Excite@Home's search engine for "Clinique," they were presented with a banner ad for iBeauty. In addition, the search returned a list of related web sites, including iBeauty.com. </p> <p> In August, 2000, iBeauty decided to voluntarily remove the trademarked keywords from its list. Reach the <a href="http://news.com.com/2100-1017-244217.html?legacy=cnet" target="_blank">full story</a>. </p> <p> <strong>7. Deep Linking Within A Frame</strong> </p> <p> If you link to another site's content by displaying it within a FRAME on your site, and your ad in another FRAME, you're walking on thin ice. </p> <p> What you're basically doing is "stealing" other people's content to generate advertising revenue. I would recommend staying clear of this practice. </p> <p> <strong>Conclusion</strong> </p> <p> Take care with the marketing techniques you use. If you think a technique can be construed as illegal, search the internet for possible legal cases on the technique. If you can't find any, then it's a good chance that the technique in question is worth pursuing. </p> <p> You may also like to read my article, "<a href="http://www.mikes-marketing-tools.com/marketing-tips/advanced-optimization.html" target="_blank">Ten Controversial Search Engine Optimization Techniques.</a>" In this article I discuss ten controversial search engine optimization techniques that should be used with caution, or even avoided altogether. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-8580977930301089572?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-67185412398475448652008-10-19T05:01:00.001+07:002008-10-19T05:01:01.953+07:00<p> Recently, I needed to purchase some specific promotional materials. No problem, I thought, I'll find a source online. </p> <p> The industry is fairly competitive and the sites that I found in the search engines had employed some aggressive SEO techniques to get to the first page of the results. </p> <p> The page titles had the exact keyword phrases I searched for, and the page copy repeated them many times. There were long links within the content that included the keywords as well. SEO had worked well for them -- here I was -- a qualified buyer with credit card in hand who had found their site through a search engine. </p> <p> And yet I abandoned that site (and the nine others like it) in disgust. In fact, I was so irritated that I actually turned my computer off and pulled out the Yellow Pages to find a local supplier. </p> <p> The sites were textbook-perfect examples of pure SEO. They weren't deceitful in any way, but they were designed completely for search engines, not for people. The goal was to reach the top of the search engine results pages (SERPs) and that goal was accomplished with flying colors. Unfortunately, the goal was wrong. The site should have been pursuing buyers first, and *then* traffic. </p> <p> <strong>SEO Without Usability</strong> </p> <p> I was looking to place an order right away -- so what stopped me? Here are a few of the pitfalls I encountered: </p> <ul><li>No prices on the pages. I was supposed to call for pricing or put something in my cart before the price was shown. <br />Incomplete or minimal descriptions. The name of the product was repeated over and over again but things like sizes, shipping weights, and available colors were not included. </li><li>No pictures or poor-quality pictures. <br />Inconsistent navigation. The one site I *almost* managed to purchase from changed the text in their links from page to page (targeting slightly different terms) and I got caught in a circle, unable to find the checkout! </li><li>Unusable shopping carts or insecure order forms. <br /> Poor organization of products. I was unable to find related products or accessories.</li><li>In other words, time and money was spent to "optimize" these sites in a way that brought them traffic, and then drove it away!</li></ul><br /><p> Now those companies are most likely convinced that: </p> <p> The Internet is not a good market for their products and/or SEO is a waste of time and money. After all, they get TONS of traffic and may even be paying for more bandwidth, but no one seems to buy anything. So once again SEO is given a bad reputation. </p> <p> <strong>Incorporating "the Big Picture"</strong> </p> <p> Should every SEO learn usability? Not any more than they need to learn design skills or database programming; however, in the same way that the average SEO can spot design or technical issues and recommend or work with a specialist, they should also be able to spot major usability issues and recommend or work with a usability analyst. </p> <p> A usability analyst can walk through the site and spot obstacles that may prevent users from completing their goal. They typically address marketing, layout, technical, and design issues that can frustrate users or even drive them away. When site owners are presented with a usability study in addition to an SEO analysis, they have a better picture of overall "health" of the site and a blueprint for greater profitability, not just more traffic. </p> <p> Usability reports are a relatively inexpensive investment that return far more than their cost in increased sales, subscriptions, leads, etc. SEO and usability improvements implemented together can result in dramatic changes in traffic and conversions. </p> <p> <strong>Do-it-Yourself Usability </strong> </p> <p> Anyone who is looking to improve the usability of a site without investing in a professional report can easily find the current issues with a site by performing a quick-and-dirty usability study. </p> <p> Find 5-10 users who have never been to your site. These people should ideally be your target demographic: age, lifestyle, income, etc. Ask them to perform a set of tasks on the website, i.e., tasks that you'd expect your average visitor to accomplish. As you observe them carefully, ask them to talk out loud as they perform the tasks. Don't guide them or lead them in any way, and don't answer any of their questions. Make sure that you write down everything that you witness during this exercise. </p> <p> You'll be amazed at what you can learn. An official report or theoretical discussion pales in comparison to watching a user get frustrated and click away from a site. Usability analysts are skilled at interpreting the results of these studies, but anyone can find out what is wrong with a Website through this method. </p> <p> <strong>The future of SEO and Usability</strong> </p> <p> Search engine optimization is still in its infancy, and is a constantly changing discipline. As the search engines get better and better at rewarding the best/most complete sites, usability will become even more important. </p> <p> Many long-time SEOs are now looking at the big picture and working with usability analysts. This ensures that their sites are crawler- and user-friendly along with being ready for sales conversions. Sites that can be found and that are usable as well will also attract links. It just makes sense. The double impact of more traffic and higher conversions makes for happy clients and powerful testimonials, as well as satisfied searchers. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-6718541239847544865?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-46137504373619794832008-10-18T01:57:00.000+07:002008-10-18T01:57:00.292+07:00I'm often asked how often one should submit or resubmit their site to the spidering search engines. Many people believe they should submit their site on a periodic basis to keep their site in the search engines' "faces." Submitting URLs that are already in a search engine's database, which hasn't had any significant content changes, is not a good idea. <p> A general rule of thumb for submitting and resubmitting pages is to first check each engine to see if the new page has been indexed. There is no reason to resubmit a page to an engine if the updated page is already in the database. </p> <p> <b>Submitting to Google</b> </p> <p> Google is the best engine for spidering through sites. It's only necessary to add your main URL and Google will eventually spider the rest of your site. You can check if Google has indexed your site by typing your URL into their search box. They currently take about one-to-two months to index and reindex pages. Representatives from Google have warned that they prefer to find sites and pages on their own, rather than you submitting them through their form. However, they also state that there is no penalty for submitting to them through their form. Google has no immediate plans to start a pay-for-inclusion program. Google's Add URL form can be found <a href="http://www.google.com/addurl.html" target="_blank">here</a>. </p> <p> <b>Submitting to Hotbot/Inktomi</b> </p> <p> At HotBot, you can type www.yoursite.com into their search box and see if it shows up. Since HotBot uses the Inktomi database for its search results, you can simply wait for the Inktomi spider to find your site. If you've been listed in the LookSmart directory, the Inktomi spider should easily find you in no time. You can also submit to them through any Inktomi partner site. As with most of the search engines, HotBot/Inktomi does not guarantee that they will list all sites that are submitted to them for free. For guaranteed inclusion in their database, you might want to use the <a href="http://www.inktomi.com/products/search/pagesubmission.html" target="_blank">Inktomi Paid Inclusion Program</a>. Basically, Inktomi has partnered with some submission companies that, for a fee, guarantee the Inktomi spider will crawl your submitted pages every 48 hours. This will also keep your URL in their database for a year. You won't get any boost in rankings, but you'll have peace of mind knowing your site is listed. </p> <p> <b>Submitting to AltaVista</b> </p> <p> AltaVista used to be one the quickest to index new pages. However, those days are long gone, unless you use their paid inclusion program. In order to keep the amount of spam submittals in check, AV has instituted an interesting submittal procedure. When you submit a URL to AV's free "Add-URL form," you'll see a graphical image of some strange- looking letters. You are instructed to type those letters into a box in order to continue the submission. Once you do that, you can then submit up to five URLs. I think it's a neat idea, to thwart automatic submission programs. Since I hand submit anyway, it's not a problem for me. As long as it means that my submissions get added in a relatively short time period, I'm all for it! </p> <p> To see if your pages are in AltaVista, type in "URL:www.yoursite.com" into their search box (substituting your own domain name for yoursite.com). Your indexed pages will show up. Compare the title and description AV lists, with the Title tag and Meta description tag on your actual pages. If AV shows your old title and/or description, then they haven't yet indexed your new page. If they show your new stuff, then you're all set! Links to AltaVista's various submission programs can be viewed <a href="http://www.altavista.com/sites/search/addurl" target="_blank">here</a>. </p> <p> <b>Submitting to Lycos/FAST</b> </p> <p> Sites have been getting added fairly quickly and flawlessly as of late to Lycos. You can usually type your URL into their search box to see if it's in their database. Lycos has partnered with FAST, whose spider crawls through pages on a regular basis. Very often FAST will find your inner pages without you needing to submit them at all. Lycos/FAST also recently instituted a new pay-for-inclusion program called, InSite Select which will guarantee your pages regular 48 hour spidering. Lycos' add URL programs can be reached <a href="http://searchservices.lycos.com/searchservices/" target="_blank">here</a>. </p> <p> <b>Excite, Webcrawler and GO are Dead</b> </p> <p> Excite and its sister engine, Webcrawler, along with Disney's Go (formerly Infoseek) are all basically dead. They currently use Overture pay-per-click ad links, and have no database of their own. </p> <p> <b>Patience is a Virtue</b> </p> <p> Once you've submitted your URL to the engines, the next thing for you to do is practice the fine art of P-A-T-I-E-N-C-E!!! Unless you've paid for inclusion, your best bet is to submit and then forget about it for awhile. Wait for three months, then do a reality check of all the engines as noted above. I know that three months is probably too long for most of you to wait, but if you don't like to be driven crazy, it's a good strategy. I admit that I do check at least once a month after submission, but for the average Web site owner, waiting three months is a smart idea. After three months, you'll probably be pleasantly surprised to find that your site has been indexed by all of the search engines. And better yet… if you optimized them correctly they should be bringing in tons of highly targeted traffic! </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-4613750437361979483?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-8815289872826594682008-10-17T01:03:00.000+07:002008-10-17T01:03:00.150+07:00The question of whether or not to use frames when designing a Web site seems to be as old as time, or at least as old as frames themselves! <p> A framed site very often makes for an easily updated Web site, and many designers opt to use frames for this reason. They are especially useful for maintaining very large sites. </p> <p> Personally, I find framed sites that utilize scroll bars to be fairly ugly and outdated-looking. But I've also seen creative uses of the frame design, with no scroll bars, that look very professional and Internet-savvy. </p> <p> <b>What Is a Framed Site?</b> </p> <p> You can usually tell that a site is "framed" when the left-hand navigation bar stays still while the information in the center of the page scrolls. Alternatively, there might be a logo or some navigation at the top that stays still while the rest of the page scrolls. </p> <p> Most of what you read about search engine optimization says that using frames on your site is basically a death sentence because the search engines simply cannot navigate the frames, and therefore your site will not get indexed properly. This is both true <strong>and</strong> false. It's true if frames are used improperly, false if they are used correctly. </p> <p> Here's why many framed sites fail to get listed on search sites that use spiders. (Please note that the following explanation, while not technically complete, offers an accurate layperson's description of what is going on.) </p> <p> If you look at the HTML code of a typical framed site, you will usually see the TITLE tag, the META tags, and then a FRAMESET tag - and that's about it! </p> <p> Search engine spiders are programmed to ignore certain HTML code and, instead, to focus on indexing the actual body text. But with a typical framed site, there is no body text for the search engine's spider to index, because the text is all on another page (usually the inner, framed page). </p> <p> If you've read all my previous articles, you know that the actual text on your pages is the <strong>most important thing</strong> for your search engine optimization efforts. Therefore, as you can see, it would be nearly impossible to get a high ranking for a Web site designed in this framed manner. </p> <p> <b>Using the NOFRAMES Tag</b> </p> <p> Do not despair! There is an HTML tag called the NOFRAMES tag, which, when used properly, gives the search engine spiders the information they need to index your page correctly. I believe it was designed to give frames-incapable browsers - early versions of browsers that cannot read or interpret the FRAMESET tags - the ability to "see" the information on a framed site. </p> <p> Unfortunately, too many sites that utilize this NOFRAMES tag put the following words into it: "You are using a browser that does not support frames. Update your browser now to view this page." It might as well say, "We are putting the kiss of death on our Web site and have no interest in being found in the search engines for relevant keywords regarding our site! Thanks for not visiting our site because you couldn't find it!" </p> <p> What happens when you do the above is that the engines will read your TITLE and META tags (if you even included them) and the above information that the browser is frames-incapable, and that is what they will index for your site. </p> <p> Try a search at AltaVista for the following: "does not support frames" and guess what? 260,882 pages are found! Nearly all of them are framed sites that used those words in their NOFRAMES tag. I bet that the circular-saw maker whose site is ranked number 1 for those keywords doesn't have a clue that he has put the kiss of death on his Web site! I also bet his site is nowhere to be found under the keyword "circular saws." (It isn't.) </p> <p> If you want to have a framed site for whatever reason, then for goodness' sake, use your NOFRAMES tag properly! The proper usage of this tag is to take the complete HTML code from your inner page and copy it into the NOFRAMES tag. </p> <p> So the code on your page should actually look something like this: <br /></p><p></p><blockquote><html> <br /> <head> <br /> <title>Your keyword-rich descriptive title goes here.</title> <br /> <meta name="Description" content="Your one- to two-sentence keyword-rich marketing description goes here."> <br /> <meta name="Keywords" content="Your important relevant keywords and keyword phrases go here."> <br /> </head> <br /> <frameset> <br /> <frame src="navigation.html" name="nav"> <br /> <frame src="main.html" name="main"> <br /> <noframes> <br /> <p> <br />Here is where you should copy all the HTML code for what I have named main.html. Be sure that you have all your navigational links to the rest of the site also in here for the search engines to follow. <br /> </p> <br /> </noframes> <br /> </frameset> <br /> </html> </blockquote> <br /><p></p><p> Once your inner page information is within this tag, it's as if your site is not framed at all as far as the search engines are concerned, because now they can read everything and index your site properly. </p> <p> Of course, doing all this is only useful if the information in your main page is well-written and utilizes your keyword phrases properly. Putting a poorly written main page into your NOFRAMES tag won't help you much more than putting the above kiss of death in your NOFRAMES tag. </p> <p> <b>Other Frames Issues</b> </p> <p> The above information takes care of your front page. However, there are other issues having to do with getting the rest of your pages indexed properly when you use a framed site. </p> <p> Most Web designers use frames for ease of navigation. That is, they have a left-hand frame with a static navigational bar or buttons that never change. When someone clicks on a button on the left, the frame to the right brings up the new page accordingly. Because of this type of design, there are usually <strong>no</strong> navigational links on any of the inner, framed pages. </p> <p> Why is this bad? It's bad because you could (and should) optimize these inner pages to rank high in the search engines. But if you do, and someone searching in the engines finds them, they will be what I call orphaned pages. </p> <p> I'm sure you've come across these at one time or another in your searches: a page that has a bit of information about what you were searching for but offers no way to get to the rest of the site! </p> <p> Savvy Internet users might look at the URL and try finding the root directory, but most users don't have a clue about doing that. It's too bad for the site owner, who just lost some potential eyeballs - or worse, a potential customer. </p> <p> If you use a framed design, it is absolutely imperative to place navigational links on all your inner pages. At the very least, include a button that links back to your home page. However, I would recommend that you have links to all your major category pages, as this will help the search engine spiders visit all the pages, index them all, and rank them high! </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-881528987282659468?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-76368722142203147142008-10-16T01:02:00.000+07:002008-10-16T01:02:00.984+07:00<div class="article_content_2"> <p> These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, is often misunderstood. </p> <b>What is Link Popularity?</b> <p> <img class="f12" src="http://www.webdesign.org/img_articles/1477/Link_Popularity.jpg" alt="Image from Web Promotion Articles: Link Popularity" align="right" vspace="5" width="147" height="114" hspace="5" /> The theory goes something like this: The search engine powers-that-be, have decided that if other sites are linking to your site, it must be a winner, therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones. </p> <p> Most search engines are thought to place <strong>some</strong> emphasis on link popularity in their ranking algorithm. Some people believe that the <strong>number</strong> of sites pointing to your site is what determines your link popularity, and the more links there are, the higher your ranking will be. However, that is only partially true. The search engines (and those that program them) are not dumb. They are used to search engine spammers trying to cheat their way into getting a high ranking. Because of this, the search engines are not just looking for the <strong>number </strong>of links that point to a site, but the <strong>quality</strong> of those links. </p> <p> There appear to be two types of links that get factored into the link popularity equation. Links from other sites that focus on the same keyword phrases your site focuses on, and links from relevant categories in major directories and industry specific portals. "Free For All" (FFA) sites, <b>do not</b> constitute <strong>quality</strong> links, so don't waste your $24.95 submitting your site to 500 of them. Links from sites that focus on topics that have nothing to do with your site probably won't help you win any link popularity contests, either. </p> <b>How Does Link Popularity Work?</b> <p> Here's an example of how I believe link popularity works: </p> <p> Let's say that Bob's Pizza Palace Web site has a link to Joe's Men's Clothing store. This probably won't help Joe's link popularity for the keywords "men's clothing." However, if both Bob's Pizza Palace and Joe's Men's Clothing Store are both located in the city of Boston, and people are searching for "men's clothing in Boston," the quality of that link, may have just gone up a little. There's now a common thread (Boston) between the sites. It probably won't help for those people simply searching for men's clothing, but may help if they're searching specifically for stores in the City of Boston. A higher quality link for Joe, however, would be one from "Sam's Clothing Store Directory," which lists a whole bunch of clothing stores that can be found on the Internet. That is exactly the kind of link that the search engines would credit toward link popularity. The key is in having that common thread between the sites. </p> <b>Do I need to worry about Link Popularity?</b> <p> In general, there's no need for the average site to obsess over link popularity. From my experience, (and contrary to popular belief), link popularity constitutes only a very small element of most search engines' ranking algorithms. How much it actually boosts a site's ranking, is debatable. I have found that for most sites, simply having good representation in the major search Directories such as Yahoo!, Dmoz and LookSmart, can go a long way towards link popularity. </p> <p> For sites that are trying to rank high with extremely competitive keywords, it may be helpful to actively search out links from other relevant Web sites. This doesn't mean you should go out and create a whole bunch of domains yourself and link them all together. It simply means you should look for sites that use the same keywords that your site uses, and see if they have a links page that they'd be willing place your link on. Industry specific portals/directories are also a great place to look for links. </p> <p> Even if you don't care about link popularity, being listed on other relevant sites, is always a good idea. Very often, these types of links will bring more traffic to your site than a high search engine ranking will bring. Therefore, searching them out is often worth the time and effort. </p> <b>How to get linked without even trying!</b> <p> Interestingly enough, if your site is well written and provides a lot of useful information, you won't have to search out links at all. Other sites will link to yours of their own volition. We have seen this process in action with our <a href="http://www.rankwrite.com/" target="_blank">Rank Write Roundtable</a> site. Without actively requesting any links (other than the major Directories and a few sites that list email newsletters), many highly relevant sites have added Rank Write to their list of links. Each week, I find more and more sites that have added our link. This, of course, is the ideal, and isn't going to happen for every site. However, if done correctly, even some commercial sites might be able to benefit from this approach. If the commercial site adds some content, and if the content is unique and useful, other sites may want to link to it. You just need to be creative. For instance, Joe's Men's Clothing Store, could add some pages describing the latest trends in men's fashion. What's hot this season, and what's not. If Joe does a good job presenting this information, and updates it often, other fashion sites might add a link to Joe's site, because it adds value to <strong>their own</strong> site. </p> <p> These are the types of things you need to think about when it comes to the link popularity of your site. How can you make your site so good that others will be only too willing to link to it, without you even having to ask for it? If you can figure that out, you won't have to worry about link popularity ever again! </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-7636872214220314714?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-2621510804055044862008-10-15T01:55:00.000+07:002008-10-15T01:55:05.521+07:00Does your site rank highly for keyphrases that no one searches on? If no one is searching on your keyphrases, it won't matter how highly your site is ranked on the search engines. Here's a technique for securing just the right keywords. <p> When a Web site needs to be optimized for high rankings, usually the first step is to find the keyphrases most relevant to the site. But what happens when the keyphrases that are most relevant are not the ones that people are actually searching out? Sure, you can probably get a high ranking for "Boston business directories," but if no one is looking for that type of site, your high rankings will not bring your site any traffic. </p> <p> We recently optimized a portal site for local businesses that had this very problem. Here's how we overcame our keyphrase dilemma. </p> <p> The site was a portal for regional businesses. For the purposes of this article, let's say it was based in the Boston area. The site had been optimized to rank highly for phrases such as "Boston business directory." However, a quick <a href="http://our.affiliatetracking.net/wordtracker/af.cgi?28" target="_blank">Word Tracker</a> report revealed that people weren't using that phrase when searching the engines. </p> <p> The report showed that the most searched-on phrases relating to Boston included "Massachusetts Lottery" and "Boston weather." It also showed that people were searching for "Boston zoo," "Boston airport," "Boston classifieds" and "Boston restaurants." At first, it seemed that it would be a daunting, if not impossible, task to optimize for keyphrases that would bring targeted traffic to this site. However, the site owner was prepared to alter the focus of his site in any way he could to get more traffic. Together, we brainstormed an optimization plan. We thought long and hard about how we could integrate some of the keyphrases mentioned above into this business portal without tricking the engines and the visitors. Finally, a plan began to gel. </p> <p> <b>The Transformation</b> </p> <p> First, the client found a script that showed the up-to-date local weather report and added that to the main page of the site. He also hired a programmer to create a script that would integrate state lottery results into his main page. He already had a listing of local restaurants, as well as a section for free local classifieds. All that was left to do was create a page of links to the most sought-after local sites, such as the zoo and the airport. </p> <p> The next step was to rewrite the main page, focusing on the fact that this site now offered information on the Massachusetts lottery, Boston weather, and Boston classifieds. We also heavily emphasized the most important keyphrases on the links page. The business directory itself was still prominently featured, however, it didn't get the same focus on the page as it previously had. </p> <p> Once everything was in place, we optimized the tags and other HTML code accordingly, and began the submission process. Luckily this site had not yet been submitted to the major directories such as Yahoo! and Looksmart. Using those directories' business express services, we were able to get the keyphrases "lottery," "weather forecasts," "restaurants" and "classifieds" into the descriptions, since these were now a major focus of the main page of the site. </p> <p> Yahoo! did give us a bit of a problem at first by severely editing the description, however, a simple e-mail appeal worked wonders. Yahoo! added our important keyphrases back in. </p> <p> <b>Lessons Learned</b> </p> <p> It's been three to four months since submission, and the site is doing terrifically in the rankings. The key to success with this site was the site owner's willingness to be flexible. While not every site will be able to alter so much of its content in accordance with popular search phrases, it's often possible to make a few additions that don't conflict too much with the focus of the site. </p> <p> The site owner was also willing to take some risks. He was not making much, if any, money on his site, but he was willing to spend some money up front. He invested in our optimization services and in a programmer for the scripts he needed. It's still too early in the game to know for sure how profitable this client will be, but something tells me he will eventually realize a tidy profit. </p> <p> There are several lessons in this case study for anyone in business on the Web: </p> <ul><li>If your most relevant keyphrases aren't going to bring you traffic, find ones that will, and alter the focus of the site if you can. </li><li>If you're serious about your business, you'll often have to spend money to make money. </li></ul> <p> Now it's your job to figure out how can you put some of this information to use for the benefit of your own site! </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-262151080405504486?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-18165326307720276102008-10-14T01:52:00.000+07:002008-10-14T01:52:00.405+07:00Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. <p> Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically. </p> <p> Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases. </p> <p> You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source. </p> <p> Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is significantly different. </p> <p> The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business. </p> <p> Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation. </p> <p> The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By "quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation. </p> <p> Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL. </p> <p> You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you. </p> <p> Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you. </p> <p> Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face. </p> <p> The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site. </p> <p> Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase. </p> <p> Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers. </p> <p> This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits. </p> <p> Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business' rewards. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-1816532630772027610?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-58799295952839268072008-10-13T01:51:00.000+07:002008-10-13T01:51:01.072+07:00<div class="article_content_2"> <p> Before submitting your site to search engines you should make sure that your meta-tags have all the information you want for your users to search, see and click. Doing your meta-tags right will make your site easier to be found through search engines. And improve your rank in the search results. If you want your site to have a high rank in search engines, you need to choose most relevant keywords or keyphrases and use that keyphrase in all the meta-tags as well as in the content of the page. If you use it in the title and not in the description then it won't bring desirable results, so the important thing is to use these keyphrases consistently. Question is how about if people don't search by these keywords? Then your site obviously won't make a high rank in search results. Thus it is important that you choose the right keyphrases which is most relevant to your websites content, which when people search make your site one of the top websites. </p> <div style="width: 410px;"> <img class="f12" src="http://www.webdesign.org/img_articles/1500/google_yahoo.gif" alt="Main Search Engines" border="0" width="410" height="93" /> <div class="f10" align="center">Main Search Engines</div></div> <p> "The key strategy is to use one particular keyword in your title tags, description tags, keywords tags, keyphrases tags and in the upper portion of your page itself. For example in our example we will concentrate on the Muhammad Ali Boxer keyword throughout this article." </p> <p> <strong>1. The Title Tag </strong> </p> <p> Title tags look like this <title></title>. My suggestion is don't be restricted to your Website Name inside your title tags, for example if your page is about Muhammad Ali as our chosen example, don't just make a title called </p> <p> <title>Muhammad Ali</title>. </p> <p> You can add more of your keywords <title>Muhammad Ali - The Greatest Boxer in History.</title> </p> <p> This will not only improve your search rank but it will make your page title easier to understand. Why do you think it should increase your search rank, because if somebody is searching for Muhammad Ali Boxer then your site would be higher than a site which has only Muhammad Ali as a title. That is why try to include as many keywords as possible in the title tags, size of your title tag should not exceed 60 characters. </p> <p> <strong>2. The Description Tag </strong> </p> <p> Description tag allows you to enter your own description of the page, this description will be used in the search results. Description tag should include some of your keywords, in our case it should include Muhammad Ali Boxer keyword. Description tag should not be more than 200 characters. </p> <p> <meta name="description" content="Muhammad Ali - The Greatest Boxer in History. This page has all the information about Muhaammad Ali. His Biography, Photos, Discussion Forum and Chat."> </p> <p> <strong>3. The Keyword Tag </strong> </p> <p> Keyword tag allows you to define your page with keywords usually seperated by commas. It should include important keywords to your website and it's content. For our case it should for sure include Muhammad Ali and Boxer. Keyword meta-tags should not exceed 1000 characters. </p> <p> <meta name="keywords" content="Muhammad, Ali, Boxer, Cassius, Clay, Greatest, Boxer, Black, American, Muslim"> </p> <p> <strong>4. The Keyphrase Tag </strong> </p> <p> Difference between keyword and keyphrase is that keyword should be only one word, whereas keyphrase can be more than one word. As you see below we have incluced our keyphrase Muhammad Ali Boxer as one key-phrase. </p> <p> <meta name="keyphrases" content="Muhammad Ali Boxer, Cassius Clay, Greatest Boxer, Black American, Muslim"> </p> <p> So our full meta-tags now looks like this. </p> <p> <title> <strong>Muhammad Ali</strong> - The Greatest <strong>Boxer</strong> in History.</title> <br /> <meta name="description" content="">Muhammad Ali </strong>- The Greatest <strong>Boxer</strong> in History. This page has all the information about <strong>Muhaammad Ali</strong> . His Biography, Photos, Discussion Forum and Chat."> <br /> <meta name="keywords" content="">Muhammad, Ali, Boxer</strong>, Cassius, Clay, Greatest, Boxer, Black, American, Muslim"> <br /> <meta name="keyphrases" content="">Muhammad Ali Boxer</strong>, Cassius Clay, Greatest Boxer, Black American, Muslim"> </p> <p> Each meta tag includes our three keyphrases Muhammad Ali Boxer. </p> <p> <strong>5. Your keyphrase in the upper portion of your page </strong> </p> <p> Your keyphrase should appear at least once in the upper portion of you page, click <a class="f12" href="http://www.webdesign.org/img_articles/1500/ex.zip">here</a> to see the example. As you see the title of tha page is "Muhammad Ali - The Greatest Boxer in History" which includes all three keywords ( Muhammad, Ali, and Boxer ). Search engines will try to match the meta-tags with the content of the page. So it is a good practice to put your keyphrases in the upper portion of your page. Thus making it easier for search engines to capture the keyword from the content. </p> <p> <strong>6. Naming your pages </strong> </p> <p> Naming your pages with relevant words will help the user to understand what this page contains and make a desicion before he/she clicks. For example user would likely to click on the page with a name muhammad_ali_boxer.html rather than page0002.html </p> <p> <strong>7. Links does matter </strong> </p> <p> Number of pages that are linking to you does matter in the search results. If many sites are linking to your page search engine will places more importance to your page rather than others'. Because it will think since many websites are linking to this page it should be a good website. So make some link exchanges inside your website with other websites. </p> <p> Now you are ready to submit your website to Search Engines. Give some time for Search Engines to list your website, at least 2 weeks. </p> <p> <strong>Result:</strong> Here you can see this page's rank in <a href="http://search.yahoo.com/search?fr=fp-pull-web-t&amp;p=Muhammad%2BAli%2BBoxer" target="_blank">Yahoo</a> and <a href="http://www.google.com/search?hl=en&amp;ie=UTF-8&amp;oe=UTF-8&amp;q=Muhammad%2BAli%2BBoxer&amp;btnG=Google%2BSearch" target="_blank">Google</a> with the keywords Muhammad Ali Boxer. You should find this page (the page you are reading now) on the first or second page of the results page, because the results changes time to time. You will see "Ades Design - " from the results. I just did the above mentioned steps and as you see my page landed on the first page of the search engines. Good luck! </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-5879929595283926807?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-15218344043614480592008-10-12T01:48:00.000+07:002008-10-12T01:48:00.781+07:00A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own. <p> However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company. </p> <p> When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engine's index. </p> <p> A cloaked page is a page that is created which is invisible to the regular visitor to your website. The cloaked page is coded to detect a search engine spider and divert them to this special page, which is set-up to artificially boost your search engine position. Doorway or bridge pages utilize the same concept, but often reside on an entirely different server. Google, one of the largest and most important search engine on the Internet, will remove your website from their index if they detect you have cloaked pages. Never, never employ any company that uses this technique! </p> <p> Another important element is to get a guarantee that the company you hire will not work with your competitors while they are working for you. Obviously, this would seriously compromise the effectiveness of the search engine optimization campaign. Be aware that some companies will use the success they achieve for your website to sell their services to your competitors. So get your guarantee in writing, and make sure it is legally binding. </p> <p> Of course, one of the most important factors you want to check out is the company's track record of results. However, don't take the company's word for it. They will undoubtedly be slanting their results in order to sell their services to you. To go beyond their simple statement of success, ask them a few pertinent questions, and verify their answers. </p> <p> Ask them which engines they have achieved the best results on. The ones that are important are the most popular engines, and these are the ones you want to see good results on. Since the popularity of search engines can change with the landscape of the overall Internet, check out the Nielsen Netratings page at Search Engine Watch. You can access this at <a href="http://www.searchenginewatch.com/article.php/2156451" target="_blank">searchenginewatch.com</a>. </p> <p> Next, find out what keywords and phrases they are claiming great results with. It's easy to get high rankings with unpopular words. For instance, the keyword "cat leashes" will get high popularity ranking because no one else would think of using it. What you are looking for is good results using popular keywords. Check out the software Wordtracker, available at <a href="http://www.wordtracker.com/" target="_blank">wordtracker.com</a>. You can order a free trial, or a subscription ranging from 1 day to 1 year. This software rates the popularity of keywords and phrases based on actual search engine use. </p> <p> Next, look for good results over an entire site that the company claims to have successfully worked for. You want to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. Request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases. </p> <p> When you are checking out search engine optimization companies, make sure they have actually done the work they are claiming to have done. Some companies will use other company's results in order to get you to sign on with them. If you are in doubt, call the company they are showing you results for, and ask for the name of their search engine optimization company. </p> <p> It's important to keep in mind that a successful search engine optimization campaign will result in maximum exposure across a wide range of popular search engines using a variety of keywords and phrases. This is the formula for a successful campaign, and you should keep it always in the forefront of your marketing strategy. </p> <p> Ask the search engine optimization company you are considering for a report that shows you rankings across a number of popular search engines for a period of at least six months. Remember: search engine marketing is a process that is continual, and you need a company that not only understands this, but keeps constant tabs on your search engine positions. That company must also be able to adjust its strategy in the event that search engine rankings drop. </p> <p> Since search engine marketing is an on-going process, your positions must be constantly monitored. If you want your search engine optimization company to do this for you, request a sample of a monthly report. It is essential that this report should show rankings for the most popular search engines. Don't be impressed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular search engines currently. </p> <p> Be sure the sample report the company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month. Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specific site. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your search engine marketing campaign, not just an information gatherer. </p> <p> Obviously, your finances have to figure into your choice of company, but bear in mind that a search engine optimization company is crucial the success of your marketing campaign. It is not just a casual accessory. If you cannot afford a company that will do a thorough and reliable job for your website, you might consider waiting until you do have the finances in place. </p> <p> If you have to find a company and can't wait for your finances to catch up, you may be able to find an affordable company that will also be able to supply quality, reliable work, such as a fairly new company. Just remember that there are risks involved with using a company without a proven track record - and that risk is your money! Don't take that leap unless the company can supply you with a least a few references. </p> <p> References are the most reliable indicator of a good company. Don't use a company that won't show your references because of any reason, confidentiality included. Remember - even doctors will provide references! The firm you choose should provide you with a minimum of two references, one that is from the past, and one that is current. </p> <p> When you contact these references, be prepared to ask precise, specific questions so that neither of your time is wasted. Ask them what their experience was like with the company, such as their availability to answer questions and deal with problems and their ability to meet deadlines. Ask the reference to rate the overall performance of the company. </p> <p> Find out if the company requested that the reference make significant changes to their web pages that affected the visitors coming to their site. You are looking for a search engine optimization company that can balance the needs of both search engines and site visitors without compromising either. </p> <p> The most essential question to ask is whether the work of the search engine optimization company resulted in higher profits for the reference. Without profits, it doesn't matter whether your positions are at the top of the list or not. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-1521834404361448059?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-75327500182461445392008-10-11T01:47:00.000+07:002008-10-11T01:47:00.219+07:00<div class="article_content_2"> <p> A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big "it depends." However, I'm starting to realize that for many clients, good search engine rankings can actually make or break a business. </p> <p> <img class="f12" src="http://www.webdesign.org/img_articles/1507/Search_Engine_Optimization_and_the_Bottom-Line.jpg" alt="Image from Web Promotion Articles: Search Engine Optimization and the Bottom-Line" width="408" height="77" /> </p> <p> While putting together my presentation for a conference in Amsterdam back in Jan. 2001, I decided to base my speech around one Web site we had recently worked on for a client. The site in question was the <a href="http://www.bariatrickinstituteky.com/" target="_blank">Bariatric Institute of Kentucky</a> in Georgetown, Kentucky. Dr. Randall Bolar performs gastric bypass surgery on morbidly obese patients so they can lose weight and lead happier, healthier lives. </p> <p> <b>Do you have money to burn?</b> </p> <p> The work we did for this site lead to a very successful optimization. Dr. Bolar had originally let his Web design firm handle his site submission and, as he put it, he "might as well have taken the $1,000 out of his pocket and lit it on fire!" When we began work on the site, it had nearly no presence in the search engines and directories. After our optimization, it had achieved the desired top-10 results in most of the search engines and directories, for a number of relevant keyword phrases. Traffic had increased substantially, and users were finding the site through the intended keywords. Since those are the metrics I look for when determining our success, this appeared to be quite a successful optimization, indeed! </p> <p> However, I realized that I had never actually asked Dr. Bolar how effective the Web site had been in attracting new patients to his office, which of course, is the bottom-line. So I dashed off an e-mail to Dr. Bolar, asking if he had received a lot of new inquiries and new patients over the past few months since the rankings had taken hold. Within a half hour, and on a Sunday no less, Dr. Bolar called me to answer my questions. Here's what he told me: </p> <p> Before their optimization, they were getting approximately 2 - 4 new patients a week through their Web site. Once the rankings kicked in, these numbers jumped to a whopping 50 - 70 new patients a week! Dr. Bolar told me that he went from having a struggling practice that nearly went bankrupt and closed down, to a thriving practice. He's currently in the process of looking to hire another surgeon. Nearly all of his new patients have found him through the Web site. He even had one patient who drove 7 hours to his office and has gotten numerous other patients from out-of-state. The very next day, in fact, he was seeing 11 new patients, all of whom had found him through the Internet. Dr. Bolar's Internet presence has enabled him to move from being a very small clinic -- Georgetown Surgical Clinic -- to a much larger institution -- the Bariatric Institute of Kentucky! </p> <p> All I could say was, "Wow!" </p> <p> <b>Was it just a fluke?</b> </p> <p> This startling revelation made me wonder how some of our other clients' businesses may have been impacted by being easily found in the search engines, so I dashed off a few more e-mails and eagerly awaited the responses. Again, each one had nothing but great things to say about the effects of good search engine placement for their bottom line. </p> <p> Joe Tedesco of JE Brown told me that his company had spent thousands of dollars on advertising at the same time they did their optimization. Their results were good, but not compared to their total outlay. They decided to lay off the advertising and re-think their marketing strategy, but when they stopped the advertising, they realized that it had little to no effect on their bottom line. The majority of their visitors were coming through the search engines! Joe says he's a big believer in Search Engine Optimization because of the "little to no work that's involved once the rankings are achieved." </p> <p> I also heard back from Kathy Drewien, from Atlanta Relocation. Most of Kathy's clients find her services through her Web site, so search engine visibility is extremely important to her. Kathy told me that in1998, before her Web site optimization, she had 14 Internet transactions that grossed $100,000 in commissions. In 1999, after a successful optimization, those numbers increased to 22 transactions for $121,500 in gross commissions. Again in 2000, she had 22 transactions for a total of $165,939 in gross commissions. </p> <p> <b>Content is still king</b> </p> <p> It's important to note that simply being found in the engines isn't always enough. Once found, your Web site still has to sell its products or services. I believe that a big reason why our optimized sites end up getting so much new business is because we increase the overall appeal of a Web site when we work on it. That is, we write great, professional marketing text, and suggest other changes that may give the site a more professional appearance. These things are just as important to the bottom line, as getting the high rankings in the first place. </p> <p> It's true that not all businesses will achieve the same kinds of return on investment from a successful optimization as the sites discussed here. However, when you consider the low cost of SEO compared to other forms of marketing, your bottom line may increase substantially. Just make sure you find the right specialist for your needs. All Search Engine Optimization consultants are NOT created equal! </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-7532750018246144539?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-60057583024555151712008-10-10T01:47:00.000+07:002008-10-10T01:47:00.962+07:00If you are like me, you receive a daily onslaught of email and invariably you will receive such email from "so-called Search Engine Optimization services", making claims to "guarantee" you top placement in some or even all of the major SE's. <p> Information taken from Google's SEO guidelines: </p> <p> Be wary of SEO firms that send you email out of the blue. </p> <p> Amazingly, we get these spam emails too: </p> <p> "Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories..." </p> <p> Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators. </p> <p> Read the entire text at: <a href="http://www.google.com/webmasters/seo.html" target="_blank">google.com</a> </p> <p> What they neglect to mention is that their guarantee is valid for some obscure term that would most likely never be used. </p> <p> For example, let's say that your company creates custom jewelry. You use both precious and semi-precious stones, and you are located in Birmingham, AL. </p> <p> You would hope to be found when someone does a search for "custom jewelry" or perhaps "jewelry semi-precious" or even "jewelers Birmingham". But after 3 to 6 months of paying sometimes exorbitant fees, a search using these terms sends you clicking through 20 or more pages of listings in Google, Yahoo, MSN, AOL or any other Search Engine or Directory. </p> <p> You are upset and rightfully so! What now? </p> <p> You call or email the SEO and request a refund based on their Guarantee. </p> <p> Here is a likely response: </p> <p> "Dear Sir/Madam, Xyz co., Inc., has fulfilled our obligation to your company and your site can be found on page 1, listing #1 in Google, Yahoo, and AOL for the following search terms: </p> <p> "Custom jewelry with precious and semi-precious stones - Birmingham" <br /> "Semi-precious stone custom jewelry - Birmingham, AL" </p> <p> We therefore are under no obligation to grant a refund. </p> <p> Another tactic is "bulk submission software". Here is what DMOZ has to say: </p> <p> "Auto-submission software is (and always has been) a violation of this procedure. Sites submitted automatically are flagged and deleted after the submission is accepted, without notification to you. Persistent automatic submission may force us to ban you from the dmoz site, so we can provide resources to real human beings." This text can be found at: http://dmoz.org/add.html </p> <p> And who obtains information from dmoz? Google, Yahoo, AOL, MSN etc. </p> <p> Search Engine Optimization is much more than throwing a few keywords into your meta tags. It involves a lot of effort and you cannot expect immediate results. The following is what should be done at a minimum to insure that you are found in the major search engines and directories: </p> <p> It involves researching your industry and locating the current top ten competing sites, then analyzing those sites for a number of items: </p> <p> Keyword density in the title of their page(s). Keyword placement (order) in their meta tags. The frequency of searches done on major search engines daily for the major terms used in your industry. Keyword density on the face of their document compared to the keywords in their Meta tags. </p> <p> It further involves: </p> <p> Creating your Meta tags, text and text location on your pages for top placement - getting you ahead of the competition. Hand submitting your site to search engines. </p> <p> In conclusion, choose your SEO wisely. Begin by doing a search in Google, Yahoo or your favorite search engine using the search term "website optimization". Contact the firms you find in the top ten. After all, if they can't get their own firm listed in the top ten, how much hope do you think you have? </p> <p> Next, see if they reference sites that they have optimized. Are the search terms something that would readily be searched or something that you doubt would be used often or at all? </p> <p> Get a clear understanding of their fees and what they intend to do for you. What guarantees if any do they offer? </p> <p> There are billions of web pages on the Internet with thousands more being added on a daily basis. In order for your Internet business to be successful, you need to be found. Choose your SEO and your marketing strategies carefully! </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-6005758302455515171?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-90005556009354159762008-10-09T01:45:00.000+07:002008-10-09T01:45:01.111+07:00Search engines, search engines, search engines....Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other engines? Did someone forget that they exist? <p> Because Google is the leading engine, this years "in engine" , word of mouth spreads, more people use it, website owners begin optimizing for it and SEO goes nuts. How easily we forget, that only a year or so ago, Yahoo was the leading search engine. Which one next I wonder? </p> <p> I think it is quite humorous that people have become strung up about one particular engine and one method of advertisement because they do well for a short period. By a short period, I mean a year or two. This is short when your running a business over decades. Google changed their algorithm end 2003 and sent the world a shockwave. Someone forget to tell these many upset businesses and website do it yourselvers, that relying upon one method of advertisement is not good business practice. If that's the extent of business knowledge , then some businesses are in lots of trouble. </p> <p> Florida (Google HQ) decided to change their system. As a result, many website owners, who had paid thousands of dollars or suffered thousands of man hours building a website came unstuck. Why? Because all of their efforts were built around the characteristics of one system. Who did they blame? SEO's, Experts, Copywriters, Link Building Companies, Google or anyone who would listen - often the media. Someone forgot to tell them that Google is a business, and if your manipulating a website within their search engine rankings, your messing with their business. Keeping this in perspective, only those negatively affected are crying to the press. Those businesses or individuals who gained rankings as a result of this change, strangely enough, don't have anything negative to say. </p> <p> I think the moral of the story is, people need to stop attempting to over optimize a website and never concentrate on only one source for rankings. Website owners need to focus on reality and market their websites across as many engines as possible. It is also necessary to keep a focus on what you are trying to achieve. Essentially, a website to attract visitors and stimulate their attention for your information and products. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-9000555600935415976?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-18836711169675801902008-10-08T09:45:00.000+07:002008-10-08T09:45:00.299+07:00<p>As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against SEO Companies.</p> <p>Please don't be quick to blame seo companies. We are also loosing search engine ranking just as much as you are in areas that aren't even related to seo.</p> <p>Let's take a look at SEO companies...<br /> Who created the need for seo companies? Search engines and webmasters did. The very same people who created a demand for seo companies are sometimes the same people who are trying to discredit them.</p> <p>Here's how I come to that conclusion:<br /> I keep reading that seo companies are trying to manipulate web pages, title's, descriptions, key phrases etc in order to get a better ranking. Well why not?</p> <p>In the off-line world of marketing, there are 1000's of marketing teams all over the world trying to figure out what people want! Aren't they trying to figure out what seo companies are trying to figure out in the end? how to get more sales?</p> <p>Without going overboard with keywords and key phrases, creating a quality page is what we should all strive to do! Hopefully those who do saturate their pages with key words and key phrases get penalized and hopefully somehow in the future, search engines can tell them why they are being penalized. The unfortunate part is that since search engines don't tell you why your site has been penalized, you're left to blame someone, and like what most people do in that circumstance, you forget to blame yourself as well.</p> <p>For the most part, getting a better ranking is typically done from having relevant information. So if we have relevant information, then what are we doing wrong? As SEO companies, we're trying to give you better relevant information than anyone else.</p> <p>There's only one strategy I see online that gets me mad. When an seo company not only saturates their pages but they fail to create new and more content for their users. Instead they market what they have and never give their users more information for a better experience. A web site is never complete and should always plan on adding more visitor interaction.</p> <p>A true SEO Company strives on giving their clients users - a more relevant experience by utilizing certain techniques.</p> <p>Isn't there always going to be a bad apple in the group? SEO Spammers - They are the companies you should be attacking. You can usually pick them out in a heart beat. Typically seo spammers are the companies that advertise something like this on their site...</p> <p>"Get in the top 10 rank for any key phrase you want!"<br /> or<br /> "Top 10 search engine rankings guaranteed"!</p> <p>Baloney. Don't believe them for one second. If they could seriously get those Results all the time, then, wouldn't everyone be in the top 10?</p> <p>Why Then Are SEO's Making A Fortune??? People want seo companies, the average owner doesn't have the hours, the weeks, and possibly the years it takes to learn how to advertise online properly.</p> <p>Hense why seo companies are born. It's like ANY industry in the world, where there is a demand; there will always be a supplier for them. On that same note, where there's money to be made, there will always be fakers, spammers, scammers and crooks.</p> <p><strong>What I Recommend:</strong><br /> If you are going to search for an seo company. Don't look at how many testimonials they may have or don't look at how many promises they make. I suggest finding out who their clients are and contacting them directly to personally ask them questions about the seo company they chose and why!</p> <p><strong>In Conclusion:</strong><br /> Please stop attacking ALL Seo companies since your not only attacking the companies future but your also attacking the future of the families at home who are surviving from them.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-1883671116967580190?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-90908335179806081802008-10-07T01:39:00.000+07:002008-10-07T01:39:03.928+07:00If you happen to use Google's proprietary meta tag: <p> <meta name="GOOGLEBOT" content="NOSNIPPET"> </p> <p> the search results pages will only display your web page's title and the URL. </p> <p> No other page content will be displayed. </p> <p> However, this does not, as has been claimed recently in various articles and statements (and based on Google's own misleading statements on site!), deactivate Google's standard caching function - meaning that if you omit to exclude this function specifically, any cloaked page's content you may have Submited would be displayed for every one to see, thus constituting a prime decloaking hazard. (Note that we have always advised against cloaking for Google!) </p> <p> The only way to prevent Google from caching your page content and offering it to everyone for display is to use Google's proprietary meta tag: </p> <p> <meta name="GOOGLEBOT" content="NOARCHIVE"> </p> <p> More info on the NOSNIPPET tag can be found on Google's site at: </p> <p> < <a href="http://www.google.com/remove.html#remove_snippets" target="_blank">http://www.google.com/remove.html#remove_snippets</a> > </p> <p> Here, it specifically says: </p> <p> "A snippet is a text excerpt from the returned result page that has all query terms bolded. The excerpt allows users to see the context in which search terms appear on a web page, before clicking on the result. Users are more likely to click on a search result if it has a corresponding snippet. </p> <p> If you wish to prevent Google from displaying snippets for your pages, use the following tag: </p> <p> <meta name="GOOGLEBOT" content="NOSNIPPET">" </p> <p> However, note the following misleading statement on this page: </p> <p> "Note: removing snippets also removes cached pages." </p> <p> Google, sad to say, cannot be believed in this point - yet another case of a search engine publishing faulty if not downright destructive advice on search engine optimization! </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-9090833517980608180?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-69904677692642664212008-10-06T01:39:00.000+07:002008-10-06T01:39:05.054+07:00Well that's easy, so your website can actually be seen by users within search engines when relevant key terms to your website, business or product are being searched. If your website is not ranking in the top 20 for actual keywords being searched on the engines, then you definitely require search engine optimisation immediately. <p> It is fact that 85% of visitors to a website will come from search engines. It is also fact that over 90% of users rarely go past the first twenty results, first two pages, from search engines. It has been statistically proven that users will generally change search engines before sifting past the first two pages. </p> <p> From this you can start to imagine the lost revenue and exposure that your business and website is suffering. Search engine optimisation is like a well-marketed television advertisement, your business is placed in front of the most appropriate maturity audience at a given time to achieve the best return on investment. You would not place your television advertisement about "house renovations" in the morning during the cartoons for example. This type of advertisement would be marketed during programs that are relevant to that subject. The same is achieved through professional website optimisation. A professional SEO will ensure your website appears where it can be seen at the most appropriate times. For example, when a search for "home renovation" or similar is searched, your website would then appear on the front page of a search engine. Your website will not appear when "cartoon" is entered into a search engine for<br /> example. </p> <p> You have to look at Internet advertisement like this, with Billions of Websites floating aimlessly, thousands or hundreds of which are in direct competition with your website, all fighting for the front two pages of a search engine. Only a professional SEO will know how to gain that extra advantage to ensure your website can maintain a constant high ranking. Ensure you utilise a professional SEO, and I mean shop around, as a hit and miss job is no good when all your competition are continually attempting to rank over the top of your business. </p> <p> I achieve steady top 20 ranking for my clients as most professional SEO do. It always depends on the market your targeting to how many visitors you will see, but try not to look at optimisation as just improving your throughput, as the actual aim is to achieve targeted throughput that will buy your products or service. The numbers game is not really for any website on the Internet, even though many play that angle, as each website is unique in content which is only required to be viewed when searched for that type of information, product or service. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-6990467769264266421?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-33229636752064133382008-10-05T01:37:00.000+07:002008-10-05T01:37:00.832+07:00In this article I reveal what I believe are the two most important ranking factors used by Google. <p> My findings are as a result of my ongoing optimization experiments of my network of web sites on Google. </p> <p> The top two Google ranking factors are: </p> <p> <strong> PageRank Incoming Text Link Keywords </strong> </p> <p> I'll explain each in more detail and what you MUST do to maximize the effectiveness of each element. </p> <p> <strong>1. PageRank</strong> </p> <p> PageRank is determined by the number and quality of links to a page. Both the quantity and quality of text links are important. Always try to get links from web pages with a PageRank rating of at least four. </p> <p> Concentrate on getting as many different quality sites as possible to link to one page on your site, usually your home page. Do not spread the links to different pages. This will maximize the PageRank of your main page, plus those of the subpages. </p> <p> <strong>2. Incoming Text Link Keywords</strong> </p> <p> ALWAYS provide text links for linking to your site. Avoid image links. </p> <p> Google does index image links, but without any text for it to index, it won't help your link popularity rating for your important keywords. </p> <p> <strong>In addition:</strong> </p> <p> Include the most important keyword phrase in the text link, using the EXACT spelling. Do not pluralize the keyword phrase, if people usually search the singular version of the phrase. And vice versa. Avoid excess words, where possible. The linked to page MUST have the text link keywords in the body of the page, otherwise Google will discount the page. Include the text link keywords within the title tag of the linked to page. It is possible for a page without the text link keywords in the title tag to get top rankings. But I have discovered that around 80% of top 10 rankings have the text link keywords in the title tag, so always include it. </p> <p> Well, there you have it. Those are what I consider the two most important ranking factors used by Google. Other factors are considered by Google, but their importance pales in comparison to the two I have discussed in this article. </p> <p> Follow these tips whenever you optimize your web pages and they will quickly shoot up the Google rankings. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-3322963675206413338?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-5098973850468575682008-10-04T01:36:00.000+07:002008-10-04T01:36:00.156+07:00Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed. <p> Otherwise, you risk missing opportunities, and not maximizing the return on your investment in your online presence. </p> <p> If you haven't visited your own Website for a while, look at it again in light of these questions: </p> <p> <strong>1. Does your Website present an appropriate image of your company? </strong>Marketers talk a lot about branding, and consistency of message. Does your company site reflect how you'd like your customers to feel about your business? Is it sophisticated, and professional looking? Does it speak directly to visitors in language that they'll understand, and in ways that relate to their issues and needs? </p> <p> Image is also about public relations. Publicity is a powerful marketing tool, and reporters are increasingly looking for stories and information online. Does your Website offer a media center? Does it offer comment on current events in your industry? Do you face up to the bad news, and spin it to your advantage? Whatever you may think of Microsoft, check out their extensive Press Pass area at: </p> <p> <a href="http://www.microsoft.com/presspass/default.asp" target="_blank">http://www.microsoft.com/presspass/default.asp</a> </p> <p> <strong>2. Does your Website suggest potential for new or currently untapped markets?</strong> In almost all the sites that I've consulted for, we've identified markets or audiences beyond the "real-world" customer base of the business. </p> <p> This may be because the site extends the geographic reach of your marketing. If you have good content on your site, it may also be because visitors looking for your subject area find you in search engines, and come to read your articles and white papers. </p> <p> Either way, if you find many "non-traditional" visitors to your site, you should assess whether they constitute a possible new market area for your business. </p> <p> <strong>3. Does your Website suggest potential for new products or services?</strong> A clear understanding of your visitor needs may also encourage you to consider new products or services. On the Web, bundling expertise into downloadable, for-sale content provides valuable new revenue streams for many businesses and non-profits. </p> <p> You can find great clues for development ideas by tracking the keywords entered into your own site search engine. These show what visitors expect to find on your site - and therefore what they expect your company to offer. </p> <p> <strong>4. Does your Website provide continuing added value for existing customers?</strong> Most site owners focus on acquiring new customers, and fail to maximize the opportunities to support and service existing ones. </p> <p> These include password-protected areas where your clients can follow the progress of their projects, share documents with you, etc. Personalization and pre-populated forms (i.e. which are automatically filled in with the customer's details) help to create a feeling of value, and save time for your visitors. </p> <p> Check the average response time for a contact from your Website. One of the top complaints about major company sites is that e- mails are not answered in a timely (hopefully 24 hours or less) manner.<br /> <br /> <strong>5. Does your Website support your internal operations and employee needs? <br /> </strong>This question relates to whether you're making the best use of all available technologies, and integrating them with your online operations. </p> <p> Example applications to consider include: </p> <ul><li>Instant messaging, fast becoming a serious business tool</li><li>Knowledge bases - continually updated databases that can provide automated customer support on a 24/7 basis </li><li>Streaming media, perhaps for just-in-time training or on-the- spot manuals for your operatives </li><li>Intranets and extranets, which are really just fancy names for password-protected employee and client areas </li></ul> <p> <strong>6. Does your Website integrate fully with your "real-world" activities and processes?</strong> One of the most frustrating visitor experiences is to complete a form, an application, or to submit a search on your Website, only to receive an error message. </p> <p> Customers want the security of an e-mailed purchase confirmation. They want to know that they'll be taken off your mailing list quickly and without the need for multiple requests. </p> <p> With the complexity of technology and programs today, sometimes a change to a seemingly unrelated system can wreak havoc. Do you regularly check all the input forms and processes on your site to ensure that no unexpected gremlins have crept in? </p> <p> <strong>7. Does your Website provide you with a justifiable return on investment?</strong> This is probably the most important question of the seven, and possibly also the most difficult. </p> <p> That's because the answer depends on a clear understanding of the goals of your site, both in direct financial terms, and in other less tangible benefits, such as name recognition. </p> <p> The keys to evaluating ROI, to improving your site, and often to further business development ideas can be found in your traffic reports. These show what visitors are looking for, how long they spend on the site, where they go, where they leave, and what rate of response you get to the various calls to action. </p> <p> These reports can be daunting - a mass of figures, graphs and URL's. But I'd strongly suggest that someone in your organization should understand them. Otherwise, you're shooting in the dark with your Web investment. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-509897385046857568?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-1513641705596501592008-10-03T01:33:00.000+07:002008-10-03T01:33:01.125+07:00At one time or another you may have used a submission tool, or submitted by hand and then wondered why you had not been indexed. Unfortunately, there are many reasons that may delay or prevent you from being indexed by a search engine. There's rarely one simple answer for why you're not being found. Fortunately, there is generally an explanation and a way to correct the problem if you know what to look for. <p> Below are the Top 21 reasons we've compiled over the years as to why you may not be finding your Web site or Web page in one or more search engines: </p> <p> <strong>1.</strong> <strong> Index time</strong>: First, make sure you've allowed enough time to become indexed. The amount of time to allow is sometimes listed on the search engine's submission page. Unfortunately, the engine's own advertised times are often inaccurate or out of date. WebPosition's Submitter report and WebPosition's URL Verification report will both tell you how much time you should allow before being concerned about not being indexed. Average index times often range from one to eight weeks depending on the engine. Some engines like AltaVista and Inktomi offer paid options if you wish to be indexed more quickly. </p> <p> <strong>2.</strong> <strong> Already indexed</strong>: Be sure you're not already indexed but just don't know it. Unfortunately, none of the major engines are kind enough to e-mail or notify you as to if and when you've been indexed. </p> <p> In addition, you cannot simply do a search on a keyword that applies to your Web site and expect it to pop up at the top. In fact, you must take pro-active steps to optimize your pages for each search engine. If you don't, it's very unlikely you'll find your Web site except on the most specific of searches. </p> <p> The method to determine if a page or domain has been indexed varies from one engine to another, and in many cases, it's difficult to tell for sure whether your pages are in fact in there. Never assume that you're not indexed just because you searched for a bunch of keywords and you never came up in the first few pages of results. You could be there (i.e., indexed) but be buried near the bottom. </p> <p> In addition, it's not very practical to check the status of a number of pages on each major engine each week. Fortunately, WebPosition Gold has a URL verification feature in the Reporter that makes this process much easier. Each time you run a mission, it will report which URLs exist and do not exist in each engine. If you're using WebPosition and are not finding your URLs after submitting, be sure to see this page for common pitfalls to watch out for: </p> <p> <a href="http://www.webposition.com/urlnotfoundhelp.htm" target="_blank">http://www.webposition.com/urlnotfoundhelp.htm</a> </p> <p> <strong>3.</strong> <strong> Missing page</strong>: Make sure you have uploaded the pages to your site before submitting them. This one will seem obvious to many people, but submitting a page that does not exist or submitting with a subtle typo in the URL is a goof we might all make at one time or another. If you're using WebPosition's Submitter, there's a checkbox on tab 2 labeled "Verify that each page exists on Web site before submitting." This option defaults so that WebPosition will verify that all your URLs are valid and actually exist before submitting them. This is important since not all search engines will notify you if the URL does not exist when you submit. </p> <p> <strong>4.</strong> <strong> Roadmap from home page</strong>: Some engines have been known to drop pages that cannot be traveled to from the home page. HotBot has been rumored to do this. You may want to consider submitting your home page that links either directly or indirectly to your doorway pages. Think of your Web site as a series of roads (i.e., links) from one page to another. If there's no road from your home page to the page you want indexed, a search engine may decide the page is unimportant or of low-quality. You could submit the page directly, but the engine may reject it or may drop it at a later date when it finds no "road." </p> <p> <strong>5. External links</strong>: Some search engines such as Google and HotBot have been known to refuse to index Web sites that do not have any other Web sites linking to them. Or, they may index your home page but refuse to index any other pages until you achieve at least one or more links from another domain. Or, they may index you for awhile but then "prune" their database later of all Web sites that did not achieve any external links within a certain period of time. However, do not worry! You simply need to establish some links and when that's done, resubmit both your pages and the pages that link to you. Once you have links to your Web site, it becomes much easier to get indexed, stay indexed, and to achieve top rankings. </p> <p> To check your link popularity and for tips on how to increase the links to your Web site see our free service at: </p> <p> <a href="http://www.linkpopularitycheck.com/" target="_blank">http://www.linkpopularitycheck.com</a> </p> <p> <strong>6. Frames </strong>: If you have content inside HTML frames, this can cause problems with submissions. For example, the search engine may index the main content of the page, but not the surrounding menu frame. Visitors to your site will then find some information but may not see the associated menu! It's generally best if you can create non-framed versions of your pages. You should then submit the non-frames versions of your pages, which can of course link to your framed Web site. Alternatively, you can enter your relevant text within the NOFRAMES area of a framed page that most search engine spiders will read. However, don't expect to achieve high rankings while optimizing the NOFRAMES area. Optimizing a NON-framed page will often achieve better results. </p> <p> <strong>7.</strong> <strong> Spider blocks</strong>: Search engine spiders cannot index sites that require any kind of registration or password. A spider cannot fill out a form of any kind. The same rule applies regarding indexing of content from a searchable database. That's because the spider cannot fill out a form to query that database. The solution is to create static pages that the engines will be able to find and index without performing a special action on your site. Depending on the database system you have, there are utility programs out there that help you do this, as well as companies that can assist you. </p> <p> <strong>8.</strong> <strong> Free sites</strong>: Many engines no longer index pages from free web sites or they limit the number of pages they will index from these hosts. Sometimes they will get too many "junk" submissions from free web site domains such as Geocities or others. Therefore, some engines choose not to index anyone from some of these domains. Or, more commonly, they limit the number of pages they will accept. </p> <p> It's always best to buy your own domain name (very important) and place it on a respected, paid service to avoid being discriminated against. The free traffic you can generate from the search engines is just too valuable to be sacrificed for the small savings a free hosting service provides. In addition, free hosts are often unreliable or force you to display banners that send valuable visitors away from your Web site soon after arriving. That can cost you sales. </p> <p> <strong>9.</strong> <strong> Guilt through association</strong>: If your Web site shares the same IP address as many other Web sites on your host's Web server, then you may find your IP quietly banned from something another Web site on the same server did! It's always best to ask your hosting service if your domain name has its own unique IP assigned to it. If not, ask them to move it to its own IP to avoid the potential of having your submissions ignored because of something that a site sharing your IP did. We've heard from many people who tried everything to be indexed only to find it was a snap once they changed hosting services. </p> <p> <strong>10. Submission limits</strong>: Make sure you're submitting within the recommended limits. Some engines do not like more than a certain number of submissions per day for the same domain. If you exceed the limit, you may find that all your submissions are ignored. Fortunately, WebPosition's submitter will warn you regarding current limits and help keep you within them. Some submission consultants feel it is dangerous to submit more than ONE page a day to an engine for a given Web site. For those who wish to be ultra-conservative in their approach, the WebPosition Submitter includes a checkbox to limit submissions to one URL per day per engine. </p> <p> <strong>11.</strong> <strong> Dynamic pages</strong>: Dynamic pages are often ignored by the search engine spiders. In fact, any URL containing special symbols like a question mark (?) or an ampersand (&amp;) will be ignored by many engines. Pages generated on the fly from a database often contain these symbols. In this situation, it's important to generate "static" versions of each page you wish to be indexed. In regard to the search engines, the simpler the page is, the better. Does this mean, for example, having a javascript to count visits to the page will prevent you from being indexed, or lower your rankings? No. It simply means that the search engine will most likely ignore the javascript and index the remaining areas of the page. There is evidence that going too far with fancy scripts and code on a page can hurt your rankings if the bulk of your page consists of java or VB scripts. </p> <p> <strong>12.</strong> <strong> Non-indexable content</strong>: It's important to know the types of content that the average search engine cannot index. Most engines cannot index text that is embedded in images. Text that appears in multimedia files (audio and video) will not be indexed. Most engines cannot index information that is generated by Java applets or in XML coding. </p> <p> <strong>13. </strong><strong></strong><strong>Large pages</strong>: If your site has a slow connection or the pages are very complex and take a long time to load, it might time out before the spider can index all the text. For the benefit of your visitors and the search engines, limit your page size to 50K or less. In fact, most Webmasters recommend that your page size PLUS the size of all your images on the page should not exceed 50K-70K total. If it does, many people on dial up connections will leave before the page fully loads. </p> <p> <strong>14.</strong> <strong> Deep Links</strong>: If you submit just your home page, don't expect a search engine to travel more than one or two links away from the home page or from the page that you submitted. Over time they may venture deeper into your site, but don't count on it happening quickly. You'll often need to submit pages individually that appear further down into your site or create more direct links from the home page (either visible links or hidden links). This way the search engines can find them. Visible links are preferable, but when that's not practical, there are methods to create links that won't be seen by the average visitor: </p> <p> <a href="http://www.webposition.com/hiddenlinks.htm" target="_blank">http://www.webposition.com/hiddenlinks.htm</a> </p> <p> The technique of submitting one page that then links to multiple other pages you want found is called creating a "hallway page." In many cases, this will not only get you indexed in cases where they are ignoring you, but it will often improve your rankings. That's because many engines assign "bonus points" to pages they find on their own versus pages that were specifically submitted to them. </p> <p> <strong>15.</strong> <strong> Unreliable hosts</strong>: If your Web site fails to respond when the search engine spider pays a visit, you will not be indexed. Even worse, if you are indexed and they pay a visit when your site is down, you could be removed from their database! Consequently, it pays to have a reliable hosting service that is up 99.5% of the time. However, at some point a spider is going to hit that other 0.5% and end up yanking your pages by mistake. Therefore, it pays to keep a close eye on your listings and resubmit when needed. </p> <p> <strong>16.</strong> <strong> Spam</strong>: If you have ever used any questionable techniques that might be considered an overt attempt at spamming (i.e., excessive repetition of keywords, same color text as background, or other things that the WebPosition Page Critic warns you about), an engine may ignore or reject your submissions. If you're having trouble getting indexed in the expected amount of time, make sure your site is spam-free. </p> <p> <strong>17.</strong> <strong> Redirects</strong>: If your site contains redirects or meta refresh tags these things can sometimes cause the engines to have trouble indexing your site. Generally they will index the page that it is redirecting TO, but if it thinks you are trying to "trick" the engine by using "cloaking" or IP redirection technology that it can detect, there is a chance that it may not index the site at all. </p> <p> <strong>18.</strong> <strong> Proper directory submission</strong>: If you're submitting to a directory site like Yahoo, Open Directory, Looksmart, or others, then a human being will review your site. They must decide if the site is of sufficient "quality" before they will list it. I recommend you read the submission guide on the directory tab of the WebPosition Submitter. It contains tips on how to improve your chances of obtaining a good listing in these directories. Getting listed in major directories first can help you get listed elsewhere. </p> <p> <strong>19.</strong> <strong> Index times can fluctuate</strong>: WebPosition will tell you the average index time of each search engine. However, this is only an average. Sometimes engines will index sites every 30 days fairly consistently and then suddenly stop indexing most sites for several months. This can be frustrating, but it does happen. Generally a major engine will not go more than three to four months without refreshing its index. If you're wondering if others are experiencing trouble getting indexed on a particular engine, try asking around. You can often find valuable real-world feedback on a search engine discussion forum such as the one at: </p> <p> <a href="http://www.marketposition.com/" target="_blank">http://www.marketposition.com</a> </p> <p> <strong>20.</strong> <strong> Page limits</strong>: If you have many pages indexed but are having a hard time getting new ones recognized, be aware that there are limits. Each search engine will only spider so many pages of your Web site. This may range from a few dozen or three or four hundred depending on the engine. Some people have even been successful in getting far more pages indexed depending on the engine. Google is one engine that tends to crawl deeper into your site. However, how deep they go may depend on factors like your link popularity. Sites with higher link popularity are deemed "worthier" of more thorough indexing. </p> <p> <strong>21. </strong><strong></strong><strong>Random errors</strong>: Last but not least, sometimes the engines just lose submissions at random through technical errors and bugs. After all, they are managing a database of hundreds of millions of pages. Therefore, some people like to resubmit once or twice a month for good merit in case they do lose a submission. Certainly if you've followed all the "rules" and are still not listed, by all means, re-submit! Sometimes a little persistence is all that's needed. </p> <p> <strong>TIP<em>:</em></strong> Once your page achieves a desirable ranking, it's best not to continue submitting it. You risk the engine re-evaluating the page and possibly reducing your ranking. </p> <p> If any of the above scenarios apply to your submission, you should take the appropriate actions and then re-submit. If that still does not work, you should consider e-mailing or calling the search engine and asking them politely why you have not been indexed yet. Sometimes they will reply back with "Sorry, there was a problem with our system and I've now made sure you'll be indexed within the next couple days." Or, sometimes they'll tell you why you were not indexed so you might correct it. In other cases, they will ignore your e-mail and you'll have to keep e-mailing or calling them until they respond. Still, it's definitely worth the effort to get your site listed with the major engines. This assumes you also take the time to optimize your pages so you'll achieve top rankings. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-151364170559650159?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-8663091551881207462008-10-02T01:30:00.000+07:002008-10-01T09:34:56.201+07:00A Content Management System (CMS) allows you to add, edit or delete content to your website without having to create and format the pages manually. All the pages get generated on the fly, the CMS application picks the template, adds the headers and footers, generates the menus and blocks for your page and then automatically renders the page.<br /><br />The main reason people hesitate to use CMS is because they think a CMS site will not perform well with search engines. But when used properly, CMS can actually help with scoring points with the search engines. This article shows you how.<br /><br />We all know that content is king and that the primary function of today's Internet is to deliver content to those that are seeking it. CMS allows you to easily manage multiple pages on your site, categorized into appropriate topics and categories.<br /><br />While it is a fact that most free CMS's available were not designed with the search engine spider in mind, CMS applications are flexible and can be tweaked to help you gain a top rankings with search engines.<br /><br /><p> How Do You Customize A CMS Application To Improve Search Engine Rankings? </p> <p> First, there is the issue of dynamic URLs. Most CMS's will generate URLs with parameters embedded into them. As an example, each article link on your site may look like this: </p> <p> http://yoursite.com/modules.php?op=modload&amp;name= <br /> News&amp;file=article&amp;sid=35&amp;SESSIONID=200dbf5df81843102bc2ba2560207841 </p> <p> Not only does it look ugly, the search engines probably won't spider it. It's is best to cast that URL, into something like this: </p> <p> http://yoursite.com/article35.html </p> <p> This can be achieved by making use of the web server module called mod-rewrite </p> <p> To use this, you'll need to add a rule to your .htaccess file using regular expressions to convert the URL. The following 2 lines added to your .htaccess file (in your document root) will achieve the URL conversion for the example above. </p> <p> <strong>RewriteEngine on</strong> </p> <p> RewriteRule ^article([1-9][0-9]*).* modules.php?op=modload&amp;name=News&amp;file=article&amp;sid=$1 </p> <p> For more details on mod-rewrite, have a look at <a href="http://powersitesystem.com/article1.html" target="_blank">powersitesystem.com</a> </p> <p> The session id is usually not necessary in the URL. Most users have cookies enabled so CMS can store the session id using cookies. URL rewriting for session maintenance can and should be turned off in your web server settings. </p> <p> <strong>Which CMS Application Do You Use?</strong> </p> <p> For my purposes, the PostNuke Open Source Content Management System works well. But there are many CMS applications available that are open source and are easy to install. To access a review of the various CMS's available see <a href="http://biz-whiz.com/article225.html" target="_blank">biz-whiz.com</a> - For a hands-free CMS setup with training to help build a search engine friendly website see <a href="http://powersitesystem.com/" target="_blank">powersitesystem.com</a> </p> <p> <strong>Site Navigation</strong> </p> <p> Generally SEO's feel that having the navigation links at the bottom or on the right side of your page allow you to position your optimized content towards the beginning of your html page, but users are accustomed to naturally look for a navigation menu towards the top left of the page. Attention to the anchor text used in the navigation links is important because these links will appear on all the pages of your site. </p> <p> <strong>Islands of Related Content</strong> </p> <p> When you add content to your CMS, you would classify it into a topic. A CMS like PostNuke, allows you to choose a category and a topic for each article that you add. The CMS will automatically create links in the chosen category page and topics page. If you define your topics and your categories properly, you can create a brilliant linking strategy. </p> <p> <strong>Conclusion</strong> </p> <p> Setting up a CMS managed website that can achieve good search engine rankings is possible if you take care of the key factors as outlined above. For proof that a properly customized CMS application can help you to gain top search engine rankings see the links in the signature below. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2107771694382332474-866309155188120746?l=voilatech.blogspot.com' alt='' /></div>voila technoreply@blogger.comtag:blogger.com,1999:blog-2107771694382332474.post-20786582747274834542008-10-01T09:11:00.004+07:002008-10-01T17:43:17.605+07:00<p> If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site? </p> <p> Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business? </p> <p> One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engines to determine what your Web site is about. And, if the search engines can determine exactly what your Web site is about, you have a better chance at top rankings under the keyword phrases that are important for your online business. </p> <p> Let's look at this concept in action with a page I recently created for one of my online businesses: Search Engine Workshops. </p> <p> <a href="http://www.searchengineworkshops.com/articles/search-engine-seminars.html" target="_blank">searchengineworkshops.com</a> </p> <p> As you can see, it's a very plain, simple page that was not created to be the "main" or "home" page of a Web site. Rather, it was created to pull in traffic through the keyword phrase, "search engine seminars." </p> <p> What I really want you to see is the source code of the page. So, when viewing the page, click on View on the top menu bar, then Source or Source Code. <br /></p><p> The most important part of a Web page is what appears at the very top of the page. Why? Because a search engine starts at the top of the page and begins moving down as it indexes. </p> <p> So, what appears in the <head> section of your Web page is very important, because the <head> section is at the top of the page. </p> <p> Let's look at the <head> section of the source code: <br /></p><p></p><blockquote><head> <br /> <title>search engine seminars--are you ready to have a successful Website?</title> <br /> <br /><meta name="keywords" content="search engine seminars, conferences, workshops, CONFERENCES, WORKSHOPS, Conferences, Workshops"> <br /> <br /><meta name="description" content="Consider attending a search engine seminar to learn how to take a struggling Web site and bring it to the top of the rankings!"> <br /> <br /> </head> </blockquote> <br /><p></p><p> There are only three tags in the <head> section of this Web page: the title tag, the keyword META tag, and the description META tag. Because the title tag is in the <head> section, and because of the importance that most engines place on the tag, it is considered one of the most important tags on your page, so it should always be the first tag in the <head> section. </p> <p> Notice that in the title and keyword META tag, the important keyword phrase (search engine seminars) appears as the first words in the tag. In the description META tag, the keyword phrase is still toward the beginning of the tag, as opposed to the end. </p> <p> In other words, where you place your keyword phrase in the tags and content of your page is important. If you place your keyword phrase toward the beginning of all of your important tags and toward the beginning of the contents, you're "proving" to the engines that the page is really about that particular topic. </p> <p> I've mentioned one reason why the title tag is important, but there's another reason too. The title tag is important because it almost always appears as the title of the site in the search engine results. Your description META tag may appear in the search engine results as well and is considered important by some of the engines. So, when you create your title and description tags, remember two things: put your keyword phrase toward the beginning of the tags, and make the tags captivating and designed to pull in traffic. </p> <p> Think of it this way. If your site is #10 in the search engine rankings, but if the sites above yours haven't gone to the trouble to create appealing titles and descriptions, a search engine user may skip over those sites to visit yours. </p> <p> Now, let's go back to the source code. Look for this tag, which isn't far from the <body> tag: <br /></p><p></p><blockquote><img src="images/banner3.jpg" alt="search engine seminars, search engine conferences, search engine workshops" width="220" height="100" /></blockquote> <br /><p></p><p> This is the image, or graphics, tag for the Search Engine Workshops banner that appears at the very top o